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IMPACT OF ACCELERATED MOBILE PAGES FORMAT ON CORPORATE WEB SITES.

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Title: IMPACT OF ACCELERATED MOBILE PAGES FORMAT ON CORPORATE WEB SITES.
Authors: Miklošík, Andrej, Červenka, Peter, Hlavatý, Ivan
Source: Marketing Identity; 2016, Issue part 1, p204-214, 11p
Subject Terms: WEBSITES, INTERNET marketing, LOCATION marketing, MINIATURE electronic equipment, SEARCH engines
Abstract: In this digital era, application of newly developed information technologies into practical life is an integral part of any marketing team in all sectors. Due to the increasing technological miniaturization and mobility, the behaviour of potential customers and companies in accessing online available data is changing. The dominance of mobile access to the information content on the internet was noticed by search engine companies, and new criteria take into account if sites are mobile optimized. The digital presence of the company or product and their positioning is one of the factors that affects the brand awareness and attracts the attention of potential customers and business partners. This study examines available methods of mobile optimization and possibilities of implementation of AMP webpage format tailored for mobile devices, and examine the issue of its application for corporate marketing on example of Visegrad countries. One of the implications related to brand management is that the earlier the AMP is implemented, the greater the chance for a better visibility, as the result of Google's institutional memory. [ABSTRACT FROM AUTHOR]
Copyright of Marketing Identity is the property of University of SS. Cyril & Methodius in Trnava, Slovakia and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Complementary Index
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Items – Name: Title
  Label: Title
  Group: Ti
  Data: IMPACT OF ACCELERATED MOBILE PAGES FORMAT ON CORPORATE WEB SITES.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Miklošík%2C+Andrej%22">Miklošík, Andrej</searchLink><br /><searchLink fieldCode="AR" term="%22Červenka%2C+Peter%22">Červenka, Peter</searchLink><br /><searchLink fieldCode="AR" term="%22Hlavatý%2C+Ivan%22">Hlavatý, Ivan</searchLink>
– Name: TitleSource
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  Data: Marketing Identity; 2016, Issue part 1, p204-214, 11p
– Name: Subject
  Label: Subject Terms
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22WEBSITES%22">WEBSITES</searchLink><br /><searchLink fieldCode="DE" term="%22INTERNET+marketing%22">INTERNET marketing</searchLink><br /><searchLink fieldCode="DE" term="%22LOCATION+marketing%22">LOCATION marketing</searchLink><br /><searchLink fieldCode="DE" term="%22MINIATURE+electronic+equipment%22">MINIATURE electronic equipment</searchLink><br /><searchLink fieldCode="DE" term="%22SEARCH+engines%22">SEARCH engines</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: In this digital era, application of newly developed information technologies into practical life is an integral part of any marketing team in all sectors. Due to the increasing technological miniaturization and mobility, the behaviour of potential customers and companies in accessing online available data is changing. The dominance of mobile access to the information content on the internet was noticed by search engine companies, and new criteria take into account if sites are mobile optimized. The digital presence of the company or product and their positioning is one of the factors that affects the brand awareness and attracts the attention of potential customers and business partners. This study examines available methods of mobile optimization and possibilities of implementation of AMP webpage format tailored for mobile devices, and examine the issue of its application for corporate marketing on example of Visegrad countries. One of the implications related to brand management is that the earlier the AMP is implemented, the greater the chance for a better visibility, as the result of Google's institutional memory. [ABSTRACT FROM AUTHOR]
– Name: Abstract
  Label:
  Group: Ab
  Data: <i>Copyright of Marketing Identity is the property of University of SS. Cyril & Methodius in Trnava, Slovakia and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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      – Code: eng
        Text: English
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      Pagination:
        PageCount: 11
        StartPage: 204
    Subjects:
      – SubjectFull: WEBSITES
        Type: general
      – SubjectFull: INTERNET marketing
        Type: general
      – SubjectFull: LOCATION marketing
        Type: general
      – SubjectFull: MINIATURE electronic equipment
        Type: general
      – SubjectFull: SEARCH engines
        Type: general
    Titles:
      – TitleFull: IMPACT OF ACCELERATED MOBILE PAGES FORMAT ON CORPORATE WEB SITES.
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            NameFull: Miklošík, Andrej
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            NameFull: Červenka, Peter
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            NameFull: Hlavatý, Ivan
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            – D: 01
              M: 01
              Text: 2016
              Type: published
              Y: 2016
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              Value: part 1
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            – TitleFull: Marketing Identity
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