From revolution to revolutions.
Gespeichert in:
| Titel: | From revolution to revolutions. |
|---|---|
| Autoren: | Kerrigan, Finola1 (AUTHOR) F.Kerrigan@bham.ac.uk, Magrizos, Solon1 (AUTHOR), Montano, Sarah1 (AUTHOR) |
| Quelle: | Journal of Marketing Management. Oct2025, Vol. 41 Issue 13/14, p1279-1283. 5p. |
| Schlagwörter: | *MARKETING theory, *SOCIAL responsibility of business, *TECHNOLOGICAL innovations, *CONSUMER behavior, *CORPORATE communications, SUSTAINABILITY |
| Firma/Körperschaft: | UNIVERSITY of Birmingham |
| Abstract: | The article focuses on the 2023 Academy of Marketing Conference held at the University of Birmingham, themed 'Revolution,' which aimed to address significant changes and challenges in marketing theory and practice. The conference featured seventeen workshops that encouraged collaboration among participants on various topics, including sustainability, consumer behavior, and technological innovation. The special issue includes seven papers that explore these themes, such as sustainable fashion, autonomous vehicles, and the role of corporate communications in promoting responsible business practices. The contributions from the conference are intended to influence future research agendas in the marketing field. [Extracted from the article] |
| Copyright of Journal of Marketing Management is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Datenbank: | Business Source Index |
Full Text Finder 
Nájsť tento článok vo Web of Science Schreiben Sie den ersten Kommentar!