Zobrazit v EDS

Digital Application Usage: Factors Influencing Perceived Value in Using Medical Apps in Indonesia.

Uloženo v:
Podrobná bibliografie
Název: Digital Application Usage: Factors Influencing Perceived Value in Using Medical Apps in Indonesia.
Autoři: Gunawan, Lieptiono1, A., Vincent Didiek Wiet1, Pakarti, Piji1
Zdroj: Review of Integrative Business & Economics Research. 2025, Vol. 14 Issue 4, p673-681. 9p.
Témata: *VALUE (Economics), *HEALTH care industry, *PHYSICIANS, *PRICES, TRUST
Abstrakt: This study aims to identify the factors influencing the intention to continuously use medical applications through variables such as perceived value, convenience, design, trustworthiness, price, and a variety of medical doctor choices. By enhancing the intention to continuously use, medical applications can remain competitive in the increasingly challenging healthcare industry. This research is a causal study, with a sample size of 110 respondents, consisting of Alodokter application users in Indonesia. The findings revealed that all six hypotheses are significant, indicating that strengthening the intention to continuously use provides marketers with a competitive advantage in both monetary and non-monetary aspects. This is especially crucial as people today are becoming more critical in selecting the most appropriate healthcare services. Therefore, it is essential for marketers to enhance the intention to continuously use, particularly in the healthcare industry, where competition arises not only domestically but also globally. Healthcare services must maintain their competitive advantage by increasing perceived value. Among the factors contributing to perceived value, the price variable emerges as the most critical factor for society when choosing online healthcare services. [ABSTRACT FROM AUTHOR]
Copyright of Review of Integrative Business & Economics Research is the property of Editorial Office of Review of Integrative Business & Economics Research and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Databáze: Business Source Index
Popis
Abstrakt:This study aims to identify the factors influencing the intention to continuously use medical applications through variables such as perceived value, convenience, design, trustworthiness, price, and a variety of medical doctor choices. By enhancing the intention to continuously use, medical applications can remain competitive in the increasingly challenging healthcare industry. This research is a causal study, with a sample size of 110 respondents, consisting of Alodokter application users in Indonesia. The findings revealed that all six hypotheses are significant, indicating that strengthening the intention to continuously use provides marketers with a competitive advantage in both monetary and non-monetary aspects. This is especially crucial as people today are becoming more critical in selecting the most appropriate healthcare services. Therefore, it is essential for marketers to enhance the intention to continuously use, particularly in the healthcare industry, where competition arises not only domestically but also globally. Healthcare services must maintain their competitive advantage by increasing perceived value. Among the factors contributing to perceived value, the price variable emerges as the most critical factor for society when choosing online healthcare services. [ABSTRACT FROM AUTHOR]
ISSN:24146722