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Building Trust and Attracting Investment: A Teaching Case on Digital Diplomacy in Namibia’s Green Industrialization Strategy.

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Title: Building Trust and Attracting Investment: A Teaching Case on Digital Diplomacy in Namibia’s Green Industrialization Strategy.
Authors: Aochamub, Albertus1 aa@aochamub.com, Jacques, Paul H.1 phjbbu@yahoo.com
Source: Journal of Behavioral & Applied Management. 2025, Vol. 25 Issue 2, p62-74. 13p.
Subject Terms: *ENVIRONMENTAL, social, & governance factors, *STAKEHOLDER analysis, PUBLIC diplomacy, SUSTAINABILITY, TRANSFORMATIONAL leadership, RESOURCE mobilization, DIPLOMACY, COUNTRIES
Geographic Terms: NAMIBIA, AFRICA
Abstract: This teaching case explores how Namibia—an emerging leader in Africa’s green hydrogen sector—leverages digital diplomacy to build international trust, attract investment, and manage domestic stakeholder expectations as part of its Green Industrialization Roadmap. Centered on the leadership of President Hage Geingob, the case examines how digital platforms are used to navigate competing pressures from global investors, local communities, environmental advocates, and regional partners. Designed for MBA, Executive DBA, MPA, and international affairs programs, the case engages students in a real-world leadership dilemma involving ethical trade-offs, stakeholder complexity, and geopolitical opportunity. It supports a range of immersive learning activities including stakeholder mapping, digital strategy design, executive simulation, and ethical debate. Grounded in theories of public diplomacy, stakeholder theory, sustainability governance, and transformational leadership, it equips students with tools to analyze complex systems and communicate across sectors. For faculty, this case provides a flexible, interdisciplinary resource that integrates strategy, ethics, communication, and global leadership in a single cohesive format. It is especially useful in courses seeking to move beyond Western business environments or to expose students to high-stakes decision-making in resource-constrained settings. While focused on Namibia, the themes and decision points mirror challenges faced by U.S.-based executives, public officials, and nonprofit leaders working in sustainability, stakeholder engagement, and international development. The case offers both global perspective and domestic relevance, making it an ideal addition to faculty teaching portfolios. [ABSTRACT FROM AUTHOR]
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Database: Business Source Index
Description
Abstract:This teaching case explores how Namibia—an emerging leader in Africa’s green hydrogen sector—leverages digital diplomacy to build international trust, attract investment, and manage domestic stakeholder expectations as part of its Green Industrialization Roadmap. Centered on the leadership of President Hage Geingob, the case examines how digital platforms are used to navigate competing pressures from global investors, local communities, environmental advocates, and regional partners. Designed for MBA, Executive DBA, MPA, and international affairs programs, the case engages students in a real-world leadership dilemma involving ethical trade-offs, stakeholder complexity, and geopolitical opportunity. It supports a range of immersive learning activities including stakeholder mapping, digital strategy design, executive simulation, and ethical debate. Grounded in theories of public diplomacy, stakeholder theory, sustainability governance, and transformational leadership, it equips students with tools to analyze complex systems and communicate across sectors. For faculty, this case provides a flexible, interdisciplinary resource that integrates strategy, ethics, communication, and global leadership in a single cohesive format. It is especially useful in courses seeking to move beyond Western business environments or to expose students to high-stakes decision-making in resource-constrained settings. While focused on Namibia, the themes and decision points mirror challenges faced by U.S.-based executives, public officials, and nonprofit leaders working in sustainability, stakeholder engagement, and international development. The case offers both global perspective and domestic relevance, making it an ideal addition to faculty teaching portfolios. [ABSTRACT FROM AUTHOR]
ISSN:19300158
DOI:10.21818/001c.142912