Let residents interpret the artwork: connecting art and local communities by sharing local knowledge at rural art festivals.
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| Title: | Let residents interpret the artwork: connecting art and local communities by sharing local knowledge at rural art festivals. |
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| Authors: | Zhong, Dixi1 (AUTHOR), Pan, Jieying1 (AUTHOR), Li, Ruye2 (AUTHOR), Luo, Qiuju2,3 (AUTHOR) luoqiuju@mail.sysu.edu.cn |
| Source: | Journal of Sustainable Tourism. Jul2025, p1-25. 25p. 8 Illustrations. |
| Subject Terms: | *COMMUNITY development, LOCAL knowledge, COMMUNITY involvement, SELF-efficacy, ART theory, ART festivals, CULTURAL adaptation |
| Geographic Terms: | CHINA |
| Abstract: | AbstractDespite experiencing a recent boom, rural art festivals still struggle to bridge the gap between the art displayed and the local community as a means to promote sociocultural benefits. In our study, we examined whether having residents interpret artwork can bridge that gap, especially by sharing local knowledge. Based on a yearlong qualitative case study on Art Field Nanhai in China, we developed a process model of residents’ transformation through local knowledge sharing during art festivals, in which they share local knowledge with tourists while leading linear tours, interpreting art, telling local stories, and continuously co-creating the experience. After serving as art docents, residents reported a transformed understanding of art, themselves, and their villages, as reflected in their ability to break down barriers with art, rediscover the beauty of the place, achieve self-fulfillment, and enhance their pride of place. In developing from passive recipients to co-creators, residents also activated their agency as active producers of the festival. Our findings thus reveal the potential of residents, especially older ones with rich local knowledge, to enrich their communities’ cultural resourcefulness for rural art festivals, a process that has important implications for rural revitalization. [ABSTRACT FROM AUTHOR] |
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| Database: | Business Source Index |
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