Podrobná bibliografie
| Název: |
Henkel gibt Packungen eine Nummer: Waschmittel-Hersteller beweist Machbarkeit von serieller Kennzeichnung jeder einzelnen Einheit – Druck bereits in Produktionsstraße. |
| Autoři: |
Jörg, Rode (AUTHOR) |
| Zdroj: |
Lebensmittel Zeitung. 10/20/2023, Issue 42, p37-37. 1p. |
| Témata: |
*SUPPLY chains, *MANUFACTURING industries, *CONSUMERS, *FAST moving consumer goods, *PACKAGING, TWO-dimensional bar codes, HOME furnishings |
| Korporace: |
HENKEL AG & Co. KGaA |
| Abstract (English): |
The detergent manufacturer Henkel has proven that serialization of product packaging is possible without additional costs. Henkel prints almost all packaging and bottles in the area of laundry, cleaning, and household products in Europe with an individual number, referred to as the Unique Product Identifier (UPI). This number is already printed in the form of a 2D code during production. Henkel uses the GS1 standardized Data Matrix Code as the carrier of the UPI. Serialization enables improved transparency of production and offers new possibilities for error analysis and optimization. In the future, 2D codes on packaging could bring about significant changes and provide companies with new opportunities for interaction with consumers. By 2028 at the latest, 2D codes are expected to optimize the supply chains of the FMCG industry. [Extracted from the article] |
| Abstract (German): |
Serialisierung ist eins der großen Zukunftsprojekte der FMCG-Branche. Dabei erhält jede einzelne Produktpackung eine eigene Nummer – vielversprechend für Marketing, Rückverfolgung und vieles mehr. Henkel beweist bei der Reinigungsmittelproduktion in großem Stil, dass Serialisierung ohne Zusatzkosten möglich ist. [ABSTRACT FROM AUTHOR] |
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| Databáze: |
Business Source Index |
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