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    Contributors: Ghurab, Samar Ng, Raye Ozuem, Wilson et al.

    File Description: application/pdf

    Relation: https://insight.cumbria.ac.uk/id/eprint/8922/1/Ghurab_FosteringMeaningfulInteractions.pdf; Ghurab, Samar and Ng, Raye ORCID logo orcid:0000-0002-2942-0434 (2025) Fostering meaningful interactions through user-generated content: reshaping how fashion brands interact with consumers. In: Ozuem, Wilson, Ranfagni, Silvia and Millman, Cindy, (eds.) Sustainable digital marketing for fashion and luxury brands: theory and practice. Palgrave Macmillan, Cham, Switzerland, pp. 79-100.

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    Source: JIMS8I International Journal of Information Communication and Computing Technology 13(1):838-841. 2025

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