Výsledky vyhľadávania - "presence claims"

The impact of nutrition claims on purchase behavior for food products

Autori: Niels Holtrop Kathleen Cleeren Kelly Geyskens a ďalší

Zdroj: International Journal of Research in Marketing. 42:788-808

Predmety: Presence claims, INFORMATION, WILLINGNESS, Social Sciences, nutrition claims, presence claims, CONSUMERS PERCEPTION, sales, Consumer choice, Business & Economics, 0502 economics and business, Business, HEALTH CLAIMS, 1505 Marketing, Marketing, Nutrition claims, Absence claims, consumer choice, 05 social sciences, health, WEAK INSTRUMENTS, LOW-FAT, Sales, 3506 Marketing, LABELS, Health, NUTRIENT CONTENT CLAIMS, FUNCTIONAL FOODS, PERCEIVED HEALTHINESS, absence claims