Výsledky vyhľadávania - "YOUTUBE (Web resource)"

COCOMELON: THE FUTURE OF HOLLYWOOD STARTED AS A YOUTUBE SHOW FOR TODDLERS.

Autori: JARVEY, NATALIE (AUTHOR)

Zdroj: Fortune. Dec2025/Jan2026, Vol. 192 Issue 3, p60-65. 6p. 3 Color Photographs.

Predmety: CHILDREN'S films, NURSERY rhymes, EDUCATIONAL entertainment, SCREEN time

Reviews & Products: YOUTUBE (Web resource)

Algorithmic Stakeholder Governance on Content Platforms: A Lead Role Perspective.

Autori: Möhlmann, Mareike Gregory, Robert Henfridsson, Ola

Zdroj: Journal of Management Information Systems. 2025, Vol. 42 Issue 3, p799-831. 33p.

Predmety: *STAKEHOLDER analysis, *INTERNET content moderation, HETEROGENEITY, SOCIAL media, FREEDOM of speech

Reviews & Products: YOUTUBE (Web resource)

How YouTube Ate TV.

Autori: MCCRACKEN, HARRY

Zdroj: Fast Company. Fall2025, Issue 268, p60-68. 8p.

Predmety: *ADVERTISING revenue, *TELEVISION programs, DIGITAL media, GENERATIVE artificial intelligence, VIDEO production & direction

Korporácia: ALPHABET Inc.

Reviews & Products: YOUTUBE (Web resource)

Borrowing a mouth to speak? Foreign content creators in China's national image building.

Autori: Cho-Li, Qiuyue Jin, Yuxuan Kiousis, Spiro

Zdroj: Place Branding & Public Diplomacy. Dec2025, Vol. 21 Issue 4, p412-426. 15p.

Predmety: *INTERNATIONAL communication, FRAMES (Social sciences), NATIONAL character

Geografický termín: CHINA, UNITED Kingdom, UNITED States

Reviews & Products: YOUTUBE (Web resource)

YouTube as a narrative battlefield: Brazilian social media influencers and the Russian war in Ukraine.

Autori: Pelevina, Nuppu Salojärvi, Virpi

Zdroj: Communication Review. Oct-Dec2025, Vol. 28 Issue 4, p363-386. 24p.

Predmety: *INFLUENCER marketing, *CULTURE, RUSSIAN invasion of Ukraine, 2022-, POLITICAL knowledge, NARRATION, DISCOURSE analysis, DIGITAL storytelling

Geografický termín: RUSSIA, UKRAINE

Reviews & Products: YOUTUBE (Web resource)

Algorithm-shaped norms: how YouTube's comment ranking algorithm influences consumer reactions to social issue campaigns.

Autori: Feng, Yang Chen, Huan

Zdroj: Qualitative Market Research: An International Journal. 2025, Vol. 28 Issue 5, p778-801. 24p.

Predmety: *CONSUMER behavior, *INTERNET content moderation, *ALGORITHMIC bias, GENDER identity, CONSENSUS (Social sciences), SOCIAL advocacy, ATTITUDE (Psychology)

Reviews & Products: YOUTUBE (Web resource)

Unveiling the persuasion knowledge mechanism in YouTube affiliate marketing: channel-product congruence moderates disclosure-credibility spillover effects.

Autori: Han, Jiyoon Yoo, Chan Yun Sung, Yoon Hi

Zdroj: International Journal of Advertising. Oct2025, Vol. 44 Issue 7, p1264-1292. 29p.

Predmety: *INFLUENCER marketing, *CONSUMER behavior, *DISCLOSURE, *MARKETING strategy, PERSUASION (Psychology), TRUST

Reviews & Products: YOUTUBE (Web resource)

Can MrBeast Grow Up.

Autori: Shaw, Lucas

Zdroj: Bloomberg Businessweek. Oct2025, Issue 4836, p54-61. 8p. 8 Color Photographs.

Predmety: *CONSUMER goods

Geografický termín: NORTH Carolina

Reviews & Products: YOUTUBE (Web resource), INSTAGRAM (Web resource)

Osoby: DONALDSON, Jimmy

Becoming Ms. Rachel.

Autori: Gillette, Felix Counts, Aisha

Zdroj: Bloomberg Businessweek. Oct2025, Issue 4836, p50-53. 4p. 3 Color Photographs.

Predmety: EDUCATORS, CHILD nutrition, EDUCATIONAL programs, PUBLIC broadcasting

Reviews & Products: YOUTUBE (Web resource)

A content moderation system for YouTube using hybrid deep neural networks.

Autori: Rock, Alvino Jebaseeli, T. Jemima

Zdroj: AIP Conference Proceedings. 2025, Vol. 3297 Issue 1, p1-13. 13p.

Predmety: *ARTIFICIAL neural networks, *INTERNET content moderation, *AUDIOVISUAL materials, *USER-generated content, *MACHINE learning

Reviews & Products: YOUTUBE (Web resource)

The Diffusion of the Metaverse: How YouTube Influencers Shape Mass Adoption.

Autori: Tingelhoff, Fabian Klug, Sebastian Elshan, Edona

Zdroj: California Management Review. Aug2024, Vol. 66 Issue 4, p23-50. 28p.

Predmety: *INFLUENCER marketing, *TECHNOLOGICAL innovations, SHARED virtual environments, ADOPTION of ideas

Reviews & Products: YOUTUBE (Web resource)

Imagining the Naga nation on YouTube: Sentiments and contemporary themes in user comments.

Autori: Muinao, A. Blessing¹ (AUTHOR) blinkmeyah@gmail.com

Zdroj: Communication Review. Jul-Sep2025, Vol. 28 Issue 3, p300-324. 25p.

Predmety: *CONFLICT management, *SENTIMENT analysis, SOLIDARITY, IDEOLOGICAL conflict, GROUP identity, ETHNIC groups

Reviews & Products: YOUTUBE (Web resource)

How YouTube Finfluencers Are Driving Market Turnover Among Young Investors.

Autori: Utla, Balaji P. S. S., Murthy Nazneen, Seema a ďalší

Zdroj: IUP Journal of Accounting Research & Audit Practices. Jul-Sep2025, Vol. 24 Issue 3, p646-653. 8p.

Predmety: *INVESTORS, *FINANCIAL planners

Reviews & Products: YOUTUBE (Web resource)

Multihoming and single‐homing complementors' responses to intensified between‐platform competition: Evidence from the YouTube–Twitch rivalry.

Autori: Abolfathi, Niloofar¹ (AUTHOR) niloofara@smu.edu.sg

Zdroj: Strategic Management Journal (John Wiley & Sons, Inc.). Sep2025, p1. 48p. 10 Illustrations.

Predmety: *BUSINESS ecosystems, *ECONOMIC competition, LIVE streaming

Korporácia: TWITCH Interactive Inc.

Reviews & Products: YOUTUBE (Web resource)

Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry.

Autori: Li, Nan Haviv, Avery Lovett, Mitchell J.

Zdroj: Marketing Science. Jul/Aug2025, Vol. 44 Issue 4, p894-915. 22p.

Predmety: *INFLUENCER marketing, *MONETIZATION, *CONSUMPTION (Economics), VIDEO games, ENTERTAINMENT technology

Reviews & Products: YOUTUBE (Web resource)

'Let's purchase coloured live chat messages': the impact of user engagement with Super Chat on YouTube.

Autori: Lin, Hui¹ (AUTHOR) hui.2.lin@kcl.ac.uk

Zdroj: Information, Communication & Society. Jul2025, Vol. 28 Issue 9, p1608-1626. 19p.

Predmety: *PARTICIPATORY culture, AUDIENCE participation, SOCIAL hierarchies, PARTICIPANT observation, VIRTUAL communities, LIVE streaming

Reviews & Products: YOUTUBE (Web resource)

Bitcoin returns and YouTube news: a behavioural time series analysis.

Autori: Fay, Pierre Bourghelle, David Jawadi, Fredj

Zdroj: Applied Economics. Sep2025, Vol. 57 Issue 45, p7215-7233. 19p.

Predmety: *BITCOIN, *MARKET sentiment, *TIME series analysis, *FORECASTING, LONG short-term memory, DEEP learning, BEHAVIORAL sciences

Reviews & Products: YOUTUBE (Web resource)

Which Factors Affect Online Video Views and Subscriptions? Reference-Dependent Consumer Preferences in the Social Media Market.

Autori: Oh, Myoungjin Maeng, Kyuho Shin, Jungwoo

Zdroj: Journal of Theoretical & Applied Electronic Commerce Research. Sep2025, Vol. 20 Issue 3, p197. 18p.

Predmety: *CONSUMER preferences, *ADVERTISING, *STREAMING video & television, SOCIAL media, SUBSCRIPTION services, HABIT

Reviews & Products: YOUTUBE (Web resource)

TUBE MAP: This year's RTS Convention, held in Cambridge in September, brought digital viewing squarely into the mainstream discussion, with YouTube at its heart. The speakers were largely high level executives, but what does the momentum towards YouTube mean for producers here in the UK?

Autori: Considine, Pippa

Zdroj: Televisual. Autumn2025, p26-29. 4p.

Predmety: *BROADCASTERS, *CIVIL service, FILMMAKING

Korporácia: RTS Inc.

Reviews & Products: YOUTUBE (Web resource)

Participatory Propaganda and Politics From the Bedroom (Studio): The Semiotics of Conservative Influencers on YouTube.

Autori: Watson, Finley¹ (AUTHOR) F.Watson@latrobe.edu.au

Zdroj: Television & New Media. Dec2025, Vol. 26 Issue 8, p894-913. 20p.

Predmety: *SOCIAL media, *AUDIENCE participation, *PARTICIPATORY media, *SEMIOTICS, *POLITICAL participation, *VISUAL communication

Geografický termín: UNITED States

Reviews & Products: YOUTUBE (Web resource)