Suchergebnisse - "Wu, Linwan"

Teaching Programmatic Buying in a Media Planning Class.

Autoren: Wu, Linwan Andrews, Allyssa

Quelle: Journal of Advertising Education; Nov2024, Vol. 28 Issue 2, p159-168, 10p

Schlagwörter: MEDIA buying services, SECURITIES trading, DIGITAL media, BEST practices, STUDENT teaching

Disclosing AI's Involvement in Advertising to Consumers: A Task-Dependent Perspective.

Autoren: Wu, Linwan Dodoo, Naa Amponsah Wen, Taylor Jing

Quelle: Journal of Advertising; Jan-Mar2025, Vol. 54 Issue 1, p20-38, 19p

Schlagwörter: ADVERTISING media planning, DIGITAL literacy, ADVERTISING, ARTIFICIAL intelligence, FREEDOM of information

Brand anthropomorphism on Twitter: communication strategies and consumer engagement.

Autoren: Wu, Linwan Dodoo, Naa Amponsah Choi, Chang-Won

Quelle: Journal of Product & Brand Management; 2023, Vol. 32 Issue 6, p799-811, 13p

Schlagwörter: PRODUCT management, COMMUNICATION strategies, MARKETING, SUPERVISED learning, CONSUMERS, SOCIAL exchange

Firma/Körperschaft: X Corp.

Generative AI in Marketing: Promises, Perils, and Public Policy Implications.

Autoren: Kumar, V. Kotler, Philip Gupta, Shaphali et al.

Quelle: Journal of Public Policy & Marketing; Jul2025, Vol. 44 Issue 3, p309-331, 23p

Schlagwörter: GENERATIVE artificial intelligence, MARKETING, GOVERNMENT policy, MARKETING models, HAZARDS

Being Accepted or Ostracized: How Social Experience Influences Consumer Responses to Advertisements with Different Regulatory Focus.

Autoren: Wu, Linwan Dodoo, Naa Amponsah

Quelle: Journal of Advertising; Jun2020, Vol. 49 Issue 3, p234-249, 16p, 1 Diagram, 6 Graphs

Schlagwörter: SOCIAL influence, CONSUMER behavior, ADVERTISING, SOCIAL integration, CONSUMERS

How does social density influence consumer subjective well‐being under high environmental uncertainty?

Autoren: Wu, Linwan Zhang, Chi

Quelle: International Journal of Consumer Studies; Jan2024, Vol. 48 Issue 1, p1-16, 16p

Schlagwörter: SUBJECTIVE well-being (Psychology), SOCIAL influence, CONSUMERS, CONSUMER activism, ANALYSIS of covariance

ChatGPT and marketing: Analyzing public discourse in early Twitter posts.

Autoren: Zhou, Wenkai Zhang, Chi Wu, Linwan et al.

Quelle: Journal of Marketing Analytics; Dec2023, Vol. 11 Issue 4, p693-706, 14p

Schlagwörter: CHATGPT, ARTIFICIAL intelligence, DISCOURSE

The MADE Framework: Best Practices for Creating Effective Experimental Stimuli Using Generative AI.

Autoren: van Berlo, Zeph M. C. Campbell, Colin Voorveld, Hilde A. M.

Quelle: Journal of Advertising; Oct-Dec2024, Vol. 53 Issue 5, p732-753, 22p

Schlagwörter: GENERATIVE artificial intelligence, TECHNOLOGICAL innovations, CONSUMERS, RESEARCH personnel, BEST practices

The mood effect: How mood, disclosure language and ad skepticism influence the effectiveness of native advertising.

Autoren: Wen, Taylor Jing Wu, Linwan Dodoo, Naa Amponsah et al.

Quelle: Journal of Consumer Behaviour; Sep/Oct2023, Vol. 22 Issue 5, p1296-1308, 13p

Schlagwörter: ADVERTISING effectiveness, NATIVE advertising, DISCLOSURE, CONSUMER behavior, CONSUMERS' reviews, SKEPTICISM, LANGUAGE & languages

Reaching Goals and Doing Good: Exploring Consumer Responses to Meaningful Advertisements.

Autoren: Wu, Linwan Dodoo, Naa Amponsah

Quelle: Journal of Promotion Management; Jul/Aug2017, Vol. 23 Issue 4, p592-613, 22p, 1 Illustration, 2 Diagrams, 4 Charts

Schlagwörter: ADVERTISING, CONSUMER behavior, CARDINAL virtues, BENEVOLENCE, EMPATHY

The Price of Good Friendships: Examining the Roles of Relationship Norms and Perceived Controllability in Service Failure Encounters.

Autoren: Li, Zongchao Cathy Tao, Weiting Wu, Linwan

Quelle: International Journal of Business Communication; Jan2023, Vol. 60 Issue 1, p105-129, 25p, 1 Diagram, 2 Charts, 2 Graphs

Transcendent Brand Activism Advertising: Explicating the Roles of Color and Message Framing in Advertising Effectiveness.

Autoren: Zhou, Xuan Lou, Chen Huang, Xun

Quelle: Journal of Advertising; Apr/May2024, Vol. 53 Issue 2, p183-199, 17p

Schlagwörter: ADVERTISING effectiveness, AWARENESS advertising, BRANDING (Marketing), CONSUMERS, FRAMES (Social sciences)

Commenting on Brand Posts during a Crisis: The Relationship between Context-Induced Moods and Brand Message Processing across Three Social Media Platforms.

Autoren: Feng, Yang Wu, Linwan

Quelle: Journal of Interactive Advertising; Dec 2021, Vol. 21 Issue 3, p243-255, 13p

Schlagwörter: SOCIAL media, RELIEF models, CONSUMER behavior, BRAND name products, EMPLOYEE recruitment

Firma/Körperschaft: AMAZON.COM Inc., META Platforms Inc.

Process or Outcome Focus? Understanding the Impact of Future Time Perspective on Advertising Effectiveness.

Autoren: Wu, Linwan Park, Sun-Young Ju, Ilyoung

Quelle: Journal of Current Issues & Research in Advertising (Routledge); 2021, Vol. 42 Issue 1, p62-82, 21p

Schlagwörter: TIME perspective, ADVERTISING effectiveness, CONSUMER behavior, ADVERTISING

Empowering Emotion: The Driving Force of Share and Purchase Intentions in Viral Advertising.

Autoren: Wen, Taylor Jing Choi, Chang Won Wu, Linwan et al.

Quelle: Journal of Current Issues & Research in Advertising (Routledge); 2022, Vol. 43 Issue 1, p47-67, 21p

Schlagwörter: VIRAL marketing, EMOTIONS, SELF-efficacy, INTENTION, PLEASURE, SOCIAL dominance

Need for control may motivate consumers to approach digital products: a social media advertising study.

Autoren: Wu, Linwan Liu, Jiangmeng

Quelle: Electronic Commerce Research; Dec2021, Vol. 21 Issue 4, p1031-1054, 24p

Schlagwörter: SOCIAL media, MEDIA studies, CONSUMER psychology, PERCEIVED control (Psychology), DIGITAL media, MOTIVATION (Psychology)

The Effects of Self vs. Group Affirmation and Message Framing on College Students' Vape-Free Campus Policy Support.

Autoren: Jun, Jungmi Wen, Taylor J. Wu, Linwan

Quelle: Health Communication; Oct2021, Vol. 36 Issue 11, p1441-1451, 11p, 4 Charts

Schlagwörter: COLLEGE students, ELECTRONIC cigarettes, SMOKING prevention, HEALTH policy, SELF-perception

Regulatory focus and choice: The impact of control perceptions on advertising effectiveness.

Autoren: Dodoo, Naa Amponsah Wu, Linwan

Quelle: Journal of Marketing Communications; Feb2021, Vol. 27 Issue 1, p69-92, 24p, 6 Color Photographs, 4 Graphs

Schlagwörter: ADVERTISING effectiveness, PERCEIVED control (Psychology), CONSUMER behavior, CONSUMER preferences

Emerging Phenomena of the Branded App: A Systematic Literature Review, Strategies, and Future Research Directions.

Autoren: Mondal, Jalaluddin Chakrabarti, Somnath

Quelle: Journal of Interactive Advertising; 2019, Vol. 19 Issue 2, p148-167, 20p, 3 Diagrams, 12 Charts, 2 Graphs

Schlagwörter: META-analysis, CONTENT analysis, CONSUMER goods, SAMPLING (Process)

Understanding how the message appeal of moral beauty influences advertising effectiveness under mortality salience.

Autoren: Wu, Linwan

Quelle: Journal of Marketing Communications; Sep2019, Vol. 25 Issue 6, p586-606, 21p, 3 Graphs

Schlagwörter: ADVERTISING effectiveness, MARKETING literature, ART theory, MORTALITY, MARKETING