Suchergebnisse - "Wieczerzycki, Marcin"

Power asymmetry and value creation in B2C relationship networks

Autoren: Wieczerzycki, Marcin

Quelle: International Journal of Management and Economics. 57:161-176

Schlagwörter: B2C networks, ddc:650, value creation, M31, Z13, 0502 economics and business, 05 social sciences, consumer behavior, D26, consumer communities, D85, B2C relationships

Zugangs-URL: https://www.sciendo.com/pdf/10.2478/ijme-2021-0006
https://www.sciendo.com/pdf/10.2478/ijme-2021-0006
https://ideas.repec.org/a/vrs/ijomae/v57y2021i2p161-176n2.html
https://www.sciendo.com/article/10.2478/ijme-2021-0006
https://hdl.handle.net/10419/309735

Consumer Response to the Use of AI in Value Co‐Creation in Online Communities—The Case of Nexus Mods.

Autoren: Wieczerzycki, Marcin¹ (AUTHOR) marcin.wieczerzycki@ue.poznan.pl

Quelle: Journal of Consumer Behaviour. Jul2025, Vol. 24 Issue 4, p2033-2053. 21p.

Schlagwörter: *ARTIFICIAL intelligence, *CONSUMER behavior, *CUSTOMIZATION, *CUSTOMER cocreation, VIRTUAL communities, ACCEPTANCE (Psychology), ETHICAL problems

Value co-creation and co-destruction in the digital transformation of highly traditional companies

Autoren: Hauke-Lopes, Aleksandra Ratajczak-Mrozek, Milena Wieczerzycki, Marcin

Quelle: Journal of Business & Industrial Marketing ; volume 38, issue 6, page 1316-1331 ; ISSN 0885-8624 0885-8624

Verfügbarkeit: https://doi.org/10.1108/jbim-10-2021-0474
https://www.emerald.com/insight/content/doi/10.1108/JBIM-10-2021-0474/full/xml
https://www.emerald.com/insight/content/doi/10.1108/JBIM-10-2021-0474/full/html

Relationship and digital competencies of individuals in value creation in the Polish digitized environment

Autoren: Ratajczak-Mrozek, Milena Wieczerzycki, Marcin Hauke-Lopes, Aleksandra

Quelle: Journal of Eastern European and Central Asian Research (JEECAR); Vol. 8 No. 4 (2021): Journal of Eastern European and Central Asian Research; 463-480 ; 2328-8280 ; 2328-8272 ; 10.15549/jeecar.v8i4

Schlagwörter: value, digitalization, competences, cooperation, Poland

Dateibeschreibung: application/pdf

Relation: http://ieeca.org/journal/index.php/JEECAR/article/view/661/341; http://ieeca.org/journal/index.php/JEECAR/article/view/661

Verfügbarkeit: http://ieeca.org/journal/index.php/JEECAR/article/view/661
https://doi.org/10.15549/jeecar.v8i4.661

Value-in-context: co-creation across different context levels in the service ecosystem.

Autoren: Wieczerzycki, Marcin Ratajczak-Mrozek, Milena Hauke-Lopes, Aleksandra et al.

Quelle: Journal of Business & Industrial Marketing. 2025, Vol. 40 Issue 1, p53-68. 16p.

Schlagwörter: *CUSTOMER cocreation, *BUSINESS-to-business electronic markets, *BUSINESS-to-business transactions, *LABOR theory of value, *CONSUMERS, DIGITAL technology

Guiding entrepreneurial ecosystems towards sustainability: identifying key changes and future research directions.

Autoren: Ratajczak-Mrozek, Milena Hauke-Lopes, Aleksandra Sajdak, Maja et al.

Quelle: Journal of Organizational Change Management; 2025, Vol. 38 Issue 2, p321-339, 19p

Schlagwörter: DISTRIBUTION costs, SUSTAINABILITY, ACTORS

Guiding entrepreneurial ecosystems towards sustainability: identifying key changes and future research directions

Autoren: Ratajczak-Mrozek, Milena Hauke-Lopes, Aleksandra Sajdak, Maja et al.

Quelle: Journal of Organizational Change Management ; volume 38, issue 2, page 321-339 ; ISSN 0953-4814 1758-7816

Verfügbarkeit: https://doi.org/10.1108/jocm-04-2024-0229
https://www.emerald.com/insight/content/doi/10.1108/JOCM-04-2024-0229/full/xml
https://www.emerald.com/insight/content/doi/10.1108/JOCM-04-2024-0229/full/html

The Wisdom of e-crowds: Can Masses Create Value?

Autoren: Wieczerzycki, Marcin

Quelle: International Journal of Management and Economics, Vol 51, Iss 1, Pp 47-62 (2016)

Schlagwörter: L14, l14, HF5001-6182, ddc:650, value creation, 4. Education, M31, e-crowd, public, 05 social sciences, m31, consumer behavior, crowd, 13. Climate action, Z13, z13, 0502 economics and business, crowdsourcing, Business

Zugangs-URL: https://content.sciendo.com/downloadpdf/journals/ijme/51/1/article-p47.pdf
https://doaj.org/article/63b07c6c70944e8d9f98e2873809baa4
https://econpapers.repec.org/RePEc:vrs:ijomae:v:51:y:2016:i:1:p:47-62:n:5
https://content.sciendo.com/view/journals/ijme/51/1/article-p47.xml
https://ideas.repec.org/a/vrs/ijomae/v51y2016i1p47-62n5.html
https://sciendo.com/pdf/10.1515/ijme-2016-0019
https://core.ac.uk/display/91053387
http://yadda.icm.edu.pl/yadda/element/bwmeta1.element.ekon-element-000171445782
https://hdl.handle.net/10419/309618

Rola nowych mediów w kształtowaniu zachowań współczesnych konsumentów na rynku międzynarodowym = The role of new media in shaping contemporary consumer behavior on international market / Marcin Wieczerzycki ; Uniwersytet Ekonomiczny w Poznaniu. Wydział Gospodarki Międzynarodowej. Katedra Marketingu Międzynarodowego.
Role of new media in shaping contemporary consumer behavior on international market

Autoren: Wieczerzycki, Marcin. Fonfara, Krzysztof. Małys, Łukasz. et al.

Weitere Verfasser: Wieczerzycki, Marcin. Fonfara, Krzysztof. Małys, Łukasz. et al.

Quelle: Bibliogr. k. 211-228.

Schlagwörter: Uniwersytet Ekonomiczny (Poznań) -- rozprawy akademickie, Relacje z klientami -- rozprawy akademickie, Zarządzanie przedsiębiorstwem -- zasoby internetowe -- rozprawy akademickie

Zugangs-URL: http://katalog.nukat.edu.pl/lib/item?id=chamo:4160912&theme=nukat

Degree: Praca doktorska. Wydział Gospodarki Międzynarodowej Uniwersytetu Ekonomicznego w Poznaniu, 2017.

ACTIONS AND OUTCOMES OF MANAGERS' ATTITUDE TOWARDS PSYCHIC DISTANCE DURING A NEW MARKET ENTRY

Autoren: Hauke-Lopes, Aleksandra Fonfara, Krzysztof Wieczerzycki, Marcin et al.

Contemporary Digital Consumers: “Real” Versus Virtual Value Co-creation

Autoren: Ratajczak-Mrozek, Milena Wieczerzycki, Marcin

Quelle: Studies in Big Data ; Data Science in Societal Applications ; page 161-176 ; ISSN 2197-6503 2197-6511 ; ISBN 9789811951534 9789811951541

Verfügbarkeit: http://dx.doi.org/10.1007/978-981-19-5154-1_10
https://link.springer.com/content/pdf/10.1007/978-981-19-5154-1_10

Collective storytelling: Value co-creation in narrative-based goods

Autoren: Wieczerzycki, Marcin Deszczyński, Bartosz

Quelle: Marketing Theory ; volume 22, issue 3, page 445-463 ; ISSN 1470-5931 1741-301X

Verfügbarkeit: https://doi.org/10.1177/14705931221075832
https://journals.sagepub.com/doi/pdf/10.1177/14705931221075832
https://journals.sagepub.com/doi/full-xml/10.1177/14705931221075832

Value co-creation and co-destruction in the digital transformation of highly traditional companies.

Autoren: Hauke-Lopes, Aleksandra Ratajczak-Mrozek, Milena Wieczerzycki, Marcin

Quelle: Journal of Business & Industrial Marketing; 2023, Vol. 38 Issue 6, p1316-1331, 16p

Schlagwörter: DIGITAL transformation, DIGITAL technology, DIGITAL communications, CUSTOMER cocreation, PROCESS capability, BUSINESS networks, ATTITUDE change (Psychology)

Extra-industry imitation of digital platform business models.

Autoren: Hauke-Lopes, Aleksandra Wieczerzycki, Marcin Ratajczak-Mrozek, Milena

Quelle: Entrepreneurial Business & Economics Review. Dec2022, Vol. 10 Issue 4, p91-105. 15p.

Schlagwörter: *BUSINESS process modeling, *CONFECTIONERY stores, *BUSINESS models, DIGITAL technology

Geografische Kategorien: POLAND

WSPÓŁTWORZENIE WARTOŚCI PRZEZ PLATFORMY CYFROWE — PODEJŚCIE SIECIOWE. (Polish)

Alternate Title: Value Co-creation in Digital Platforms — The Network Approach. (English)

Autoren: Ratajczak-Mrozek, Milena Hauke-Lopes, Aleksandra Wieczerzycki, Marcin

Quelle: Organization Review / Przegląd Organizacji; 2022, Issue 5, p29-36, 8p

Digital Goods Under the Qualitative Theory of Information and Hylomporhism Theory ; Produkt cyfrowy w świetle jakościowej teorii informacji i koncepcji hylemorfizmu

Autoren: Wieczerzycki, Marcin

Quelle: Gospodarka Narodowa. The Polish Journal of Economics; 2015, 275, 1; 129-146 ; 2300-5238

Schlagwörter: info, hisphilso

Relation: https://bibliotekanauki.pl/articles/574111.pdf; https://bibliotekanauki.pl/articles/574111

Verfügbarkeit: https://doi.org/10.33119/GN/100839
https://bibliotekanauki.pl/articles/574111.pdf
https://bibliotekanauki.pl/articles/574111

Rola nowych mediów w kształtowaniu zachowań współczesnych konsumentów na rynku międzynarodowym

Autoren: Wieczerzycki, Marcin Fonfara, Krzysztof (promotor) Małys, Łukasz (promotor pomocniczy)

Weitere Verfasser: Wieczerzycki, Marcin Fonfara, Krzysztof (promotor) Małys, Łukasz (promotor pomocniczy)

Quelle: Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu

Schlagwörter: zachowania konsumentów, nowe media, internet, media społecznościowe, upodmiotowienie konsumentów, sieci relacji, B2C

Dateibeschreibung: application/pdf

Relation: oai:www.wbc.poznan.pl:publication:519741; http://www.wbc.poznan.pl/Content/424837/PDF/Wieczerzycki_Marcin-rozprawa_doktorska.pdf; https://www.wbc.poznan.pl/dlibra/publication/edition/424837/content; oai:www.wbc.poznan.pl:424837

Verfügbarkeit: http://www.wbc.poznan.pl/Content/424837/PDF/Wieczerzycki_Marcin-rozprawa_doktorska.pdf
https://www.wbc.poznan.pl/dlibra/publication/edition/424837/content

Marketing międzynarodowy - wyzwania dla przedsiębiorstw : studia przypadków i zadania / Aleksandra Hauke-Lopes, Milena Ratajczak-Mrozek, Marcin Soniewicki, Marcin Wieczerzycki ; Uniwersytet Ekonomiczny w Poznaniu.

Weitere Verfasser: Hauke-Lopes, Aleksandra. Ratajczak-Mrozek, Milena. Soniewicki, Marcin. et al.

Quelle: Bibliografia przy pracach.

Schlagwörter: Rynki eksportowe -- studium przypadku, Marketing strategiczny -- studium przypadku, Rynki eksportowe -- zadania i ćwiczenia, Marketing strategiczny -- zadania i ćwiczenia, Marketing międzynarodowy, Przedsiębiorstwo

Geographisches Schlagwort: Polska

Zugangs-URL: http://katalog.nukat.edu.pl/lib/item?id=chamo:4418932&theme=nukat

Digitalisation and the process of creating and appropriating value by small companies - the network approach / Aleksandra Hauke-Lopes, Milena Ratajczak-Mrozek, and Maricn Wierzeczycki.

Autoren: Hauke-Lopes, Aleksandra. Autor Ratajczak-Mrozek, Milena. Wieczerzycki, Marcin.

Weitere Verfasser: Hauke-Lopes, Aleksandra. Autor Ratajczak-Mrozek, Milena. Wieczerzycki, Marcin.

Quelle: Bibliografia na stronach 68-72.

Zugangs-URL: http://katalog.nukat.edu.pl/lib/item?id=chamo:5696774&theme=nukat