Výsledky vyhľadávania - "Wen, Taylor Jing"

Disclosing AI's Involvement in Advertising to Consumers: A Task-Dependent Perspective.

Autori: Wu, Linwan Dodoo, Naa Amponsah Wen, Taylor Jing

Zdroj: Journal of Advertising; Jan-Mar2025, Vol. 54 Issue 1, p20-38, 19p

Predmety: ADVERTISING media planning, DIGITAL literacy, ADVERTISING, ARTIFICIAL intelligence, FREEDOM of information

Infusing Affective Computing Models into Advertising Research on Emotions.

Autori: Wen, Taylor Jing Chuan, Ching-Hua Anghelcev, George a ďalší

Zdroj: Journal of Advertising; Oct-Dec2024, Vol. 53 Issue 5, p710-731, 22p

Predmety: AFFECTIVE computing, EMOTION recognition, EVIDENCE gaps, RESEARCH personnel, EMOTIONS

BMW Is Powerful, Beemer Is Not: Nickname Branding Impairs Brand Performance.

Autori: Zhang, Zhe Ye, Ning Thomson, Matthew

Zdroj: Journal of Marketing; Jan2025, Vol. 89 Issue 1, p135-152, 18p

Predmety: BRAND name products, BRANDING (Marketing), NICKNAMES, SPEECH acts (Linguistics)

A Computer Vision Methodology to Predict Brand Personality from Image Features.

Autori: Peng, Yilang Wen, Taylor Jing Yang, Jing

Zdroj: Journal of Advertising; Aug/Sep2024, Vol. 53 Issue 4, p626-638, 13p

Predmety: BRAND personification, COMPUTER vision, BRANDING (Marketing), RESEARCH personnel, ADVERTISING

From Tragedy to Activism: Publics' Emotions, Efficacy, and Communicative Action on Twitter in the Case of the 2017 Las Vegas Mass Shooting.

Autori: Li, Jo-Yun Wen, Taylor Jing

Zdroj: International Journal of Strategic Communication; Sep/Oct2023, Vol. 17 Issue 4, p345-362, 18p

Predmety: LAS Vegas Strip shooting, Las Vegas, Nev., 2017, COMMUNICATIVE action, ACTIVISM, PRESSURE groups, EMOTIONS

The mood effect: How mood, disclosure language and ad skepticism influence the effectiveness of native advertising.

Autori: Wen, Taylor Jing Wu, Linwan Dodoo, Naa Amponsah a ďalší

Zdroj: Journal of Consumer Behaviour; Sep/Oct2023, Vol. 22 Issue 5, p1296-1308, 13p

Predmety: ADVERTISING effectiveness, NATIVE advertising, DISCLOSURE, CONSUMER behavior, CONSUMERS' reviews, SKEPTICISM, LANGUAGE & languages

Effects of Affect: How Mood and Arousal Influence Consumer Evaluation of Search Engine Result Page (SERP) Ad Snippets.

Autori: Wen, Taylor Jing Carter, Jackson Sar, Sela a ďalší

Zdroj: Journal of Interactive Advertising; Dec 2021, Vol. 21 Issue 3, p145-158, 14p

Predmety: SEARCH engines, INFORMATION processing, ADVERTISING, INTERNET advertising, AFFECT (Psychology)

Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube.

Autori: Wen, Taylor Jing Chuan, Ching-Hua Yang, Jing a ďalší

Zdroj: Journal of Current Issues & Research in Advertising (Routledge); 2022, Vol. 43 Issue 2, p200-218, 19p

Predmety: ADVERTISING media planning, DECISION trees, MUSIC videos, ADVERTISING, INTERDISCIPLINARY research

Korporácia: GOOGLE Inc.

Empowering Emotion: The Driving Force of Share and Purchase Intentions in Viral Advertising.

Autori: Wen, Taylor Jing Choi, Chang Won Wu, Linwan a ďalší

Zdroj: Journal of Current Issues & Research in Advertising (Routledge); 2022, Vol. 43 Issue 1, p47-67, 21p

Predmety: VIRAL marketing, EMOTIONS, SELF-efficacy, INTENTION, PLEASURE, SOCIAL dominance

Building consumer communal relationships through cause‐related marketing: From the perspective of persuasion knowledge.

Autori: Song, Baobao Tao, Weiting Wen, Taylor Jing

Zdroj: Journal of Consumer Behaviour; Nov2021, Vol. 20 Issue 6, p1388-1402, 15p

Predmety: SOCIAL marketing, BRAND equity, PERSUASION (Psychology), CONSUMER expertise, SOCIAL impact, MODEL theory

Congruity between mood and brand involvement enhances the effectiveness of message appeals: Dual processing model perspective.

Autori: Wen, Taylor Jing

Zdroj: Journal of Marketing Communications; Sep2021, Vol. 27 Issue 6, p651-669, 19p, 1 Diagram, 2 Charts, 2 Graphs

Predmety: BRAND name products, INFORMATION processing, RELATIONSHIP marketing

Exploring the Public Perception of Depression: Interplay between the Attribution of Cause and Narrative Persuasion.

Autori: Zhang, Nanlan Wen, Taylor Jing

Zdroj: Health Communication; Jul2021, Vol. 36 Issue 8, p992-1000, 9p, 3 Graphs

Predmety: MENTAL depression, PUBLIC opinion, PERSUASION (Rhetoric), AWARENESS, ATTRIBUTION (Social psychology), NARRATIVES, SOCIAL stigma, MEDICAL communication, ATTITUDES toward mental illness

Does public segmentation matter in crisis communication? The interplay between public segmentation and crisis response strategies.

Autori: Wen, Taylor Jing Li, Jo-Yun Song, Baobao

Zdroj: Corporate Communications: An International Journal; 2021, Vol. 26 Issue 3, p622-635, 14p

Predmety: CRISIS communication, STAKEHOLDER theory, CORPORATE public relations, FACTORIAL experiment designs, CRISES

Uncertainty and Negative Emotions in Parental Decision-making on Childhood Vaccinations: Extending the Theory of Planned Behavior to the Context of Conflicting Health Information.

Autori: Li, Jo-Yun Wen, Taylor Jing McKeever, Robert a ďalší

Zdroj: Journal of Health Communication; 2021, Vol. 26 Issue 4, p215-224, 10p, 2 Diagrams, 2 Charts

Predmety: UNCERTAINTY, EMOTIONS, VACCINATION of children, DECISION making in child welfare, PLANNED behavior theory, PARENT attitudes

Positive versus negative comparison in advertisements: the affect priming perspective.

Autori: Wu, Linwan Wen, Taylor Jing

Zdroj: Journal of Promotion Management; 2019, Vol. 25 Issue 7, p1009-1027, 19p, 2 Color Photographs, 4 Diagrams

Predmety: ADVERTISING effectiveness, ADVERTISING

Integrating Incidental and Integral Emotions in Non-Profit Communications: An Experiment of Blood Donation Message.

Autori: Song, Baobao Wen, Taylor Jing

Zdroj: International Journal of Strategic Communication; Jan-Mar2019, Vol. 13 Issue 1, p42-59, 18p

Predmety: EMOTIONAL competence, NONPROFIT organizations, EMOTIONAL experience, PUBLIC service advertising, PUBLIC relations

The Psychological Processes of Mixed Valence Images: Emotional Response, Visual Attention, and Memory.

Autori: Wen, Taylor Jing Morris, Jon D. Sherwood, Mark

Zdroj: Visual Communication Quarterly; Oct-Dec2018, Vol. 25 Issue 4, p225-239, 15p, 1 Diagram, 2 Charts

Predmety: MEMORY, EMOTIONAL conditioning, ATTENTION, ADVERTISING, GAZE

The future of advertising campaigns: The role of AI-generated images in advertising creative.

Autori: Matthews, Justin Fastnedge, Daniel Nairn, Angelique

Zdroj: Journal of Pervasive Media; 2023, Vol. 8 Issue 1, p29-49, 21p

Predmety: ADVERTISING campaigns, ARTIFICIAL intelligence, DIGITAL images, ADVERTISING, AESTHETICS, ADVERTISING agencies

Willingness to Take the COVID-19 Vaccine as Reported Nine Months after the Pandemic Outbreak: A Cross-National Study.

Autori: Price, Daicia Bonsaksen, Tore Ruffolo, Mary a ďalší

Zdroj: Social Sciences (2076-0760); Nov2021, Vol. 10 Issue 11, p442, 1p

Predmety: COVID-19 vaccines, SOCIODEMOGRAPHIC factors, PUBLIC health, LOGISTIC regression analysis

Geografický termín: AUSTRALIA

Devaluing Public Apologies in the Age of Social Media : How Polarization and Cancel Culture Complicate the Mea Culpa

Autori: Joshua M. Bentley

Typ zdroja: eBook.

Predmet: Apologizing--Public opinion, Apologizing--Social aspects, Social media--Psychological aspects

Kategórie: SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, SOCIAL SCIENCE / Popular Culture