Výsledky vyhľadávania - "Vazquez, Erik Ernesto"

Female advertising models and their body mass index (BMI): How does BMI similarity affect perceived product quality?

Autori: Vazquez, Erik Ernesto Felix, Reto Siliceo, Lorena

Zdroj: Journal of Consumer Behaviour; May2024, Vol. 23 Issue 3, p1251-1269, 19p

Predmety: BODY mass index, PRODUCT quality, PERCEIVED quality, MARKETING, COMMUNICATION in marketing, MARKETING effectiveness, MARKETING executives

EXAMINING EFFECTS OF PHOTOGRAPHY IN SOCIAL MEDIA AND THE MEDIATION ROLE OF PERCEIVED AUTHENTICITY.

Autori: DÁVILA-RUIZ, Diana VAZQUEZ, Erik Ernesto

Zdroj: Communication Today; Nov2021, Vol. 12 Issue 2, p112-127, 16p

Predmety: PHOTOGRAPHY & society, SOCIAL media, AUTHENTICITY (Philosophy), INFLUENCER marketing, DIGITAL photography, CONSUMER behavior

Effects of enduring involvement and perceived content vividness on digital engagement.

Autori: Vazquez, Erik Ernesto

Zdroj: Journal of Research in Interactive Marketing; 2020, Vol. 14 Issue 1, p1-16, 16p