Suchergebnisse - "VALUE proposition"

Value propositions: application of service-dominant logic in transnational marketing management education.

Autoren: Barr, Matt Relja, Ruffin Ward, Philippa et al.

Quelle: Journal of Marketing Management. Oct2025, Vol. 41 Issue 13/14, p1427-1466. 40p.

Schlagwörter: *VALUE proposition, *STAKEHOLDER analysis, *QUALITATIVE research, TRANSNATIONAL education, SERVICE design, EXPERIENTIAL learning, HIGHER education

Geografische Kategorien: MALAYSIA, UNITED Kingdom, VIETNAM

The art of 21st-century leadership: From succession planning to building a leadership factory.

Autoren: Sternfels, Bob Pacthod, Daniel Strovink, Kurt et al.

Quelle: McKinsey Quarterly. 2025, Issue 1, p22-33. 12p. 3 Color Photographs.

Schlagwörter: *EMPLOYEE value proposition, *COVID-19 pandemic, *CORE competencies, RENEWABLE energy transition (Government policy), INFORMATION overload, LEADERSHIP training

Strategic Marketing Tensions in Sustainable Business Models: A Conceptual Approach Through Customer Value Propositions and Stewardship.

Autoren: Petänen, Päivi¹ (AUTHOR) paivi.petanen@vtt.fi

Quelle: Business Strategy & the Environment (John Wiley & Sons, Inc). Nov2025, p1. 17p. 1 Illustration.

Schlagwörter: *VALUE proposition, *STEWARDSHIP theory, *MARKETING strategy, *PRODUCT differentiation, *CIRCULAR economy, *ECONOMIC competition, DESIGN, CONTRADICTION

Optimizing Value Propositions for Circular Business Models: The Interplay of Price, Brand, Quality, and Circularity.

Autoren: Khitous, Fatima Verleye, Katrien Urbinati, Andrea et al.

Quelle: Business Strategy & the Environment (John Wiley & Sons, Inc). Nov2025, p1. 18p. 1 Illustration.

Schlagwörter: *VALUE proposition, *PRODUCT quality, *GREEN business, *SUSTAINABLE consumption, *PRICES, *BRAND name products, *CUSTOMER relations, SUSTAINABILITY

A framework for capturing and evaluating value propositions of smart products considering users' experiences.

Autoren: Jiang, Qin Liu, Yong Huang, Zi-hong

Quelle: Technology Analysis & Strategic Management. Nov2025, Vol. 37 Issue 11, p1387-1404. 18p.

Schlagwörter: *VALUE proposition, *COMPETITIVE advantage in business, *EMPIRICAL research, USER experience, STRUCTURAL equation modeling, DIGITAL technology, DESIGN, CONSENSUS (Social sciences)

Agtech platforms: complementors and value propositions.

Autoren: Singh, Neeraj Kapoor, Sanjeev

Quelle: Technology Analysis & Strategic Management. Nov2025, Vol. 37 Issue 11, p1294-1309. 16p.

Schlagwörter: *VALUE proposition, *NETWORK effect, *BUSINESS case (Research), AGRICULTURAL technology, DIGITAL technology

Orchestrating an ecosystem touring approach: united data and mobility as a service.

Autoren: Yahyapour, Nima Oghazi, Pejvak

Quelle: Management Decision. 2025, Vol. 63 Issue 13, p302-320. 19p.

Schlagwörter: *VALUE proposition, *TRANSPORTATION industry, *BUSINESS models, *CONSUMERS, SECONDARY analysis

How hedonic strategies bring about customer engagement and value for e-retailers—A blended PLS-ANN analysis of the mediating effect of experiential value-in-use.

Autoren: Rodríguez-Ardura, Inma Meseguer-Artola, Antoni García-Haro, María-Ángeles

Quelle: Electronic Markets. 11/15/2025, Vol. 35 Issue 1, p1-19. 19p.

Schlagwörter: *CUSTOMER experience, *VALUE proposition, *CUSTOMER relations, *DATA analysis, *INTERNET stores, SATISFACTION

Marketing the employer brand in hospitality: a content analysis of hotel corporate and career websites.

Autoren: Lo, Ada Huang, Zuwen Buhalis, Dimitrios et al.

Quelle: Journal of Travel & Tourism Marketing. Dec2025, Vol. 42 Issue 9, p1153-1168. 16p.

Schlagwörter: *EMPLOYER branding (Marketing), *EMPLOYEE value proposition, *TALENT management, *MARKETING strategy, *HOTELS, *CORPORATE communications, HOSPITALITY, CONTENT analysis

Focus on lead users' evolution: a systematic literature review for fairer value propositions toward B-to-B players.

Autoren: Benkirane, Salma Aiboud Benchekroun, Bouchra

Quelle: Journal of Business & Industrial Marketing. 2025, Vol. 40 Issue 11, p2159-2174. 16p.

Schlagwörter: *OPEN innovation, *VALUE proposition, *BUSINESS-to-business transactions, CLASSIFICATION, CHANGE agents, RESEARCH methodology

Designing value propositions for sustainability: The use of speculative storytelling to explore future mobility

Autoren: Hoveskog, Maya Björkén-Nyberg, Cecilia

Quelle: Futures. 173:1-11

Schlagwörter: Speculative storytelling, Business model, Value proposition, Sustainability, Chronotope, REBEL

Dateibeschreibung: print

Zugangs-URL: https://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-57114
https://doi.org/10.1016/j.futures.2025.103666

Employment in the tourism and hospitality industry: Toward a unified value proposition

Autoren: Näppä, Anna Styvén, Maria Ek Robertson, Jeandri

Quelle: Journal of Human Resources in Hospitality & Tourism. 24(1):26-56

Schlagwörter: Employer branding, employment value proposition, industry attractiveness, industry reputation, intention to stay, Industrial Marketing, Industriell marknadsföring

Dateibeschreibung: electronic

Zugangs-URL: https://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-110185
https://doi.org/10.1080/15332845.2024.2405804

THE RESILIENT BUSINESS MODEL: Lessons From Deep Tech.

Autoren: Erzurumlu, Sinan Bhaskaran, Sreekumar Ramachandran, Karthik

Quelle: Rotman Management. Fall2025, p32-37. 6p. 1 Color Photograph, 2 Diagrams.

Schlagwörter: *ORGANIZATIONAL resilience, *VALUE proposition, *LEADERSHIP, *STRATEGIC planning, *TECHNOLOGICAL innovations, *COOPERATION, *BUSINESS planning, AGILE software development

Developing a strategic typology of non-fungible tokens (NFTs).

Autoren: Boukis, Achilleas Restuccia, Mariachiara

Quelle: Journal of Marketing Management; Oct2025, Vol. 41 Issue 13/14, p1403-1426, 24p

Schlagwörter: NON-fungible tokens, MARKETING strategy, VALUE proposition, BLOCKCHAINS

An Empirical Study on Employer Branding and Employee Value Propositions in the Digital Economy.

Autoren: Pandey, Kavita Chatterjee, Argha Padhi, Bhagyashree

Quelle: European Economics Letters. 2025, Vol. 15 Issue 3, p87-104. 18p.

Schlagwörter: *EMPLOYER branding (Marketing), *EMPLOYEE value proposition, *EMPLOYEE retention, GRADUATES

Reviews & Products: SPSS (Computer software)

Interactive Instagram Advertising as an Experiential Offering and Its Impact on Perceived Value of Fashion Brands.

Autoren: Kim, Kyuree Fiore, Ann Marie Chung, Te-Lin Doreen

Quelle: Journal of Global Marketing. Sep/Oct2025, Vol. 38 Issue 4, p348-364. 17p.

Schlagwörter: *MARKETING strategy, *VALUE proposition, *RELATIONSHIP marketing, *CONSUMER attitudes, *CLOTHING industry, *TARGETED advertising, PARTICIPATION

Value propositions and facilitating promises of value—The case of the Swedish Public Employment Service.

Autoren: Hasche, Nina Höglund, Linda

Quelle: International Public Management Journal. Jul/Aug2025, Vol. 28 Issue 4, p511-535. 25p.

Schlagwörter: *VALUE proposition, *VALUE creation, *EMPLOYMENT agencies, *STAKEHOLDER theory, *SYSTEMS theory, *PUBLIC administration

A Multiv A Multivocal Liter ocal Literature Review on Capturing V view on Capturing Value Pr alue Propositions opositions for Private Organizations in a CBDC Ecosystem.

Autoren: Schaaf, Vincent Lautenschlager, Jonathan Voucko-Glockner, Hannes et al.

Quelle: Communications of the Association for Information Systems. 2025, Vol. 57, p289-316. 28p.

Schlagwörter: *VALUE proposition, *PRIVATE companies, *FINANCIAL technology, *SCHOLARLY peer review, *CRYPTOCURRENCIES, *DIGITAL currency, ECOSYSTEM dynamics

An exploratory study on tourist perception of green hotels: Empirical evidence from Thailand.

Autoren: Fuchs, Kevin Prideaux, Bruce Konar, Rupam

Quelle: Journal of Vacation Marketing. Jul2025, Vol. 31 Issue 3, p683-697. 15p.

Schlagwörter: *VALUE proposition, TOURIST attitudes, CONSCIOUSNESS raising, SEMI-structured interviews, GREEN products

Discrepancies in Value Proposition, Offering, and Perceived Value-in-Use Across Hotel Star Ratings: Empirical Evidence from Morocco.

Autoren: Nejjari, Ridouan¹ (AUTHOR) ridouan.nejjari@usmba.ac.ma

Quelle: Journal of Quality Assurance in Hospitality & Tourism. Sep2025, p1-17. 17p.

Schlagwörter: *VALUE proposition, *HOTEL ratings & rankings, *EMPIRICAL research, *VALUE creation, *STAKEHOLDER analysis

Geografische Kategorien: MOROCCO