Search Results - "Thomas, Lauren Josie"

Theorising intention to buy second-hand wedding dresses: a ZMET study.

Authors: Thomas, Lauren Josie Hancock, Charles Boardman, Rosy

Source: Journal of Marketing Management; Oct2025, Vol. 41 Issue 13/14, p1312-1340, 29p

Subject Terms: WEDDING gowns, SUSTAINABILITY, RETAIL industry, CUSTOMER experience, BRIDES, PSYCHOLOGICAL factors, CONSUMER behavior

Geographic Terms: UNITED Kingdom

Antecedents of value co-creation activities for online fashion brands.

Authors: Thomas, Lauren Josie Brooks, Simon McGouran, Cathy

Source: Journal of Strategic Marketing; Jul2020, Vol. 28 Issue 5, p384-398, 15p

Subject Terms: CLOTHING industry, CUSTOMER cocreation, FASHION merchandising, SOCIAL desirability, SOCIAL values