Suchergebnisse - "Single-Source Data Analysis"

Análisis estadístico de la Tasa de adopción y usabilidad - Bain & Co - para Reingeniería de Procesos. Informe 01-BU (70/138)

Autoren: Anez, Diomar Anez, Dimar

Schlagwörter: Non-Stationary Time Series, Management Innovation Diffusion, Descriptive Statistics, Time-Series Analysis, Management Tool Lifecycle, Organizational Change, Bain & Company - Usability, Predictive Modeling, Management Fads, Single-Source Data Analysis, Declared Use, Business Process Reengineering (BPR), Cyclical Patterns, Macro-environmental Influence, Longitudinal Study, Situational Tool Application, Strategic Erosion, Resurgence Dynamics, Corporate Transformation, Trend Analysis

To Zap or Not to Zap: A Study of the Determinants of Channel Switching during Commercials

Autoren: Siddarth, S. Chattopadhyay, Amitava

Quelle: Marketing Science, 1998 Jan 01. 17(2), 124-138.

Zugangs-URL: https://www.jstor.org/stable/193162

To Zap or Not to Zap: A Study of the Determinants of Channel Switching During Commercials

Autoren: S. Siddarth Amitava Chattopadhyay

Quelle: Marketing Science. 17:124-138

Schlagwörter: 0502 economics and business, 05 social sciences, Advertising and Media, Econometric Modeling, Zapping, Single-source data analysis

Zugangs-URL: https://ideas.repec.org/a/inm/ormksc/v17y1998i2p124-138.html
https://pubsonline.informs.org/doi/abs/10.1287/mksc.17.2.124
https://econpapers.repec.org/article/inmormksc/v_3a17_3ay_3a1998_3ai_3a2_3ap_3a124-138.htm