Search Results - "Simkin, Lyndon"

The behavioural drivers and implications of consumer disempowerment within a sustainable fashion online community.

Authors: Beech, Rebecca Simkin, Lyndon

Source: Journal of Marketing Management; Oct2025, Vol. 41 Issue 13/14, p1284-1311, 28p

Subject Terms: SUSTAINABLE fashion, VIRTUAL communities, CONSUMERS, BRANDING (Marketing), MOTIVATION (Psychology), SOCIAL media, BRAND evaluation

The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing.

Authors: Nguyen, Bang Simkin, Lyndon

Source: Journal of Marketing Management; Feb2017, Vol. 33 Issue 1/2, p1-6, 6p

Subject Terms: INTERNET of things, RETAIL industry

The integrity challenge of the Internet-of-Things (IoT): on understanding its dark side.

Authors: De Cremer, David Nguyen, Bang Simkin, Lyndon

Source: Journal of Marketing Management; Feb2017, Vol. 33 Issue 1/2, p145-158, 14p

Subject Terms: INTERNET of things, CONSUMER behavior, MARKETING management, WEARABLE technology, SMARTPHONES, INTEGRITY, ETHICS

Dual Branding by National Brand Manufacturers: Drivers and Outcomes.

Authors: Ma, Yu Ailawadi, Kusum L. Martos-Partal, Mercedes et al.

Source: Journal of Marketing; May2024, Vol. 88 Issue 3, p69-87, 19p

Subject Terms: HOUSE brands, MANUFACTURED products, BRANDING (Marketing), GROCERY industry, PHYSICAL distribution of goods, RETAIL industry suppliers, MARKET share, PRICING

Benchmarking the RAE Returns of Marketing Professors' Journal Publications.

Authors: Dibb, Sally Simkin, Lyndon

Source: Journal of Marketing Management; Sep2005, Vol. 21 Issue 7-8, p879-896, 18p, 5 Charts

Subject Terms: PERIODICAL publishing, MARKETING literature, PRODUCT quality, SCHOLARLY publishing, BUSINESS teachers, ACADEMIC discourse, SCHOLARLY periodicals, AUTHORSHIP, MARKETING personnel, BUSINESS publishing, PSYCHOLOGY

The Creation of Shared Value in the Major Sport Event Ecosystem:Understanding the Role of Sponsors and Hosts

Authors: Cook, David Biscaia, Rui Papadas, Karolos et al.

File Description: text

Relation: https://eprints.whiterose.ac.uk/id/eprint/174676/1/RESM_2020_0298.R1_Proof_hi.pdf; https://eprints.whiterose.ac.uk/id/eprint/174676/2/The_creation_of_shared_value_in_the_major_sport_event_ecosystem_understanding_the_role_of_sponsors_and_hosts.pdf; Cook, David, Biscaia, Rui, Papadas, Karolos orcid.org/0000-0002-1447-1108 et al. (2 more authors) (2023) The Creation of Shared Value in the Major Sport Event Ecosystem:Understanding the Role of Sponsors and Hosts. European Sport Management Quarterly. pp. 811-832. ISSN: 1746-031X

Availability: https://eprints.whiterose.ac.uk/id/eprint/174676/
https://eprints.whiterose.ac.uk/id/eprint/174676/1/RESM_2020_0298.R1_Proof_hi.pdf
https://eprints.whiterose.ac.uk/id/eprint/174676/2/The_creation_of_shared_value_in_the_major_sport_event_ecosystem_understanding_the_role_of_sponsors_and_hosts.pdf
https://doi.org/10.1080/16184742.2021.1931394

Troubled waters: the transformation of marketing in a digital world.

Authors: Quinn, Lee Dibb, Sally Simkin, Lyndon et al.

Source: European Journal of Marketing; 2016, Vol. 50 Issue 12, p2103-2133, 31p

Subject Terms: TARGET marketing, MARKETING strategy, DECISION making, QUALITATIVE research, BIG data

Book reviews.

Authors: Dibb, Sally Simkin, Lyndon Michaelidou, Nina

Source: Journal of Targeting, Measurement & Analysis for Marketing; Jan2006, Vol. 14 Issue 2, p184-188, 5p

Subject Terms: BOOKS

Reviews & Products: MARKETING Payback: Is Your Marketing Profitable? (Book), BEYOND Branding: How the New Values of Transparency & Integrity Are Changing the World of Brands (Book)

People: SHAW, Robert, MERRICK, David, SIMKIN, Lyndon

Editorial: Bridging the segmentation theory/practice divide.

Authors: Dibb, Sally Simkin, Lyndon

Source: Journal of Marketing Management; Apr2009, Vol. 25 Issue 3-4, p219-225, 7p

Subject Terms: MARKET segmentation, TARGET marketing, PRODUCTIVITY accounting, DECISION making, STRATEGIC planning, POLICY sciences

Index of Authors of New Books.

Source: Journal of Economic Literature; Dec2008, Vol. 46 Issue 4, p1190-1218, 29p

Subject Terms: LISTS, AUTHORS

The creation of shared value in the major sport event ecosystem: understanding the role of sponsors and hosts.

Authors: Cook, David Biscaia, Rui Papadas, Karolos et al.

Source: European Sport Management Quarterly; Jun2023, Vol. 23 Issue 3, p811-832, 22p, 1 Diagram

Subject Terms: VALUE creation, SPORTS events, ECOSYSTEMS, SOCIAL values, SEMI-structured interviews

Customer engagement planning emerging from the “individualist-collectivist”-framework An empirical examination in China and UK.

Authors: Nguyen, Bang Chang, Kirk Simkin, Lyndon

Source: Marketing Intelligence & Planning; 2014, Vol. 32 Issue 1, p41-65, 25p

Author Index.

Source: 2015 48th Hawaii International Conference on System Sciences; 2015, p5472-5487, 16p

Examining drivers and outcome of influencer-based brand community engagement.

Authors: Khandeparkar, Kapil Sharma, Purvendu Patel, Shivan Sanjay et al.

Source: Journal of Brand Management; Jul2025, Vol. 32 Issue 4, p328-342, 15p

Subject Terms: SOCIAL media in marketing, PSYCHOLOGICAL ownership, COGNITIVE psychology, BRAND communities, SOCIAL psychology

The brand likeability scale.

Authors: Bang Nguyen Ekinci, Yuksel Simkin, Lyndon et al.

Source: International Journal of Market Research; 2015, Vol. 57 Issue 5, p777-800, 24p, 2 Diagrams, 6 Charts

Subject Terms: PRODUCT management research, MARKETING management, MARKETING research, PSYCHOMETRICS, BRANDING (Marketing), CONSUMER attitudes

Fairness quality: a conceptual model and multiple-item scale for assessing firms’ fairness – an exploratory study.

Authors: Nguyen, Bang Simkin, Lyndon Klaus, Phil et al.

Source: Journal of Marketing Management; Sep2015, Vol. 31 Issue 11-12, p1181-1206, 26p

Subject Terms: FAIRNESS, BUSINESS ethics, QUALITY, MULTIDIMENSIONAL scaling, ACQUISITION of data, CONCEPTUAL design, PHILOSOPHICAL analysis, SCALE analysis (Psychology)

A systematic review of the dark side of CRM: the need for a new research agenda.

Authors: Nguyen, Bang Jaber, Faten Simkin, Lyndon

Source: Journal of Strategic Marketing; Feb2022, Vol. 30 Issue 1, p93-111, 19p, 1 Diagram, 1 Chart

Subject Terms: DARKNETS (File sharing), CUSTOMER relationship management, SUSPICION

Implementing Key Performance Indicators and Designing Dashboard Solutions in an Automotive Components Company: A Case Study.

Authors: Nunes, Francisco Alexandre, Edgar Gaspar, Pedro Dinis

Source: Administrative Sciences (2076-3387); Aug2024, Vol. 14 Issue 8, p175, 16p

Subject Terms: AUTOMOBILE industry, KEY performance indicators (Management), ORGANIZATIONAL performance, PERFORMANCE management, HUMAN resources departments

Social media's impact on market segmentation and CRM.

Authors: Simkin, Lyndon Dibb, Sally

Source: Journal of Strategic Marketing; Aug2013, Vol. 21 Issue 5, p391-393, 3p

Subject Terms: SOCIAL media, CUSTOMER relationship management, MARKET segmentation, INTERNET marketing, MARKETING strategy, BUSINESS planning, CONSUMER preferences

Annotated Listing of New Books.

Source: Journal of Economic Literature; Sep2008, Vol. 46 Issue 3, p752-852, 101p

Subject Terms: BOOKS, ECONOMICS literature, BIBLIOGRAPHY, ANNOTATIONS, AUTHORS, EDITORS