Suchergebnisse - "Sevilla, Julio"

Units or Pounds? How Anchoring on Salient Price Information Influences Perceptions of Product Value.

Autoren: Whitley, Sarah C. Sevilla, Julio Isaac, Mathew S.

Quelle: Journal of Marketing Research (JMR); Oct2025, Vol. 62 Issue 5, p876-894, 19p

Schlagwörter: PRICING, WEIGHT-based pricing, CONSUMERS, VALUE (Economics), PERCEPTION (Philosophy)

Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products.

Autoren: Ton, Lan Anh N. Smith, Rosanna K. Sevilla, Julio

Quelle: Journal of Marketing; Mar2024, Vol. 88 Issue 2, p121-140, 20p

Schlagwörter: CONSUMER attitudes, WILLINGNESS to pay, FOOD packaging design, MINIMAL design, HOUSE brands

The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications.

Autoren: Sample, Kevin L. Hulland, John Sevilla, Julio et al.

Quelle: Journal of Marketing Research (JMR); Feb2024, Vol. 61 Issue 1, p27-48, 22p

Schlagwörter: PRODUCT design, COMMUNICATION in marketing, VISUAL perception, PSYCHOMETRICS

Standing Out While Fitting In: Visual Design of Text Overlays in Social Media Communication.

Autoren: Farace, Stefania Ordenes, Francisco Villarroel Herhausen, Dennis et al.

Quelle: Journal of Marketing; Jan2026, Vol. 90 Issue 1, p132-151, 20p

Schlagwörter: SOCIAL media, ENGAGEMENT (Philosophy), WRITTEN communication, PICTURES

Mixed Couples, Mixed Attitudes: How Interracial Couples in Marketing Appeals Influence Brand Outcomes.

Autoren: Davis, Nicole Smith, Rosanna K Sevilla, Julio

Quelle: Journal of Consumer Research; Apr2025, Vol. 51 Issue 6, p1144-1166, 23p

Schlagwörter: INTERRACIAL couples, BRAND name products, MARKETING, CONSUMER behavior, STEREOTYPES

Leaving Something for the Imagination: The Effect of Visual Concealment on Preferences.

Autoren: Sevilla, Julio Meyer, Robert J.

Quelle: Journal of Marketing; Jul2020, Vol. 84 Issue 4, p109-126, 18p, 6 Color Photographs, 1 Chart, 3 Graphs

Schlagwörter: SECRECY, ADVERTISING, IMAGINATION, CONSUMER attitudes, AESTHETIC judgment, CURIOSITY, VISUAL perception, CONSUMER preferences

Framing of Differences: Visual Product Frames Reduce Consumer Choice Deferrals.

Autoren: Jia, Yanli Ouyang, Jun Dong, John Qi et al.

Quelle: Journal of Marketing; Mar2025, Vol. 89 Issue 2, p163-180, 18p

Schlagwörter: ELECTRONIC commerce, CONSUMER preferences, DISPLAY of merchandise, CONSUMER behavior, INTERNET advertising effectiveness, COMPARATIVE advertising

Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising.

Autoren: Lu, Shijie Yang, Sha Yao, Yao

Quelle: Journal of Marketing; Mar2025, Vol. 89 Issue 2, p119-140, 22p

Schlagwörter: BEHAVIORAL targeting (Internet advertising), CONSUMER behavior, DISPLAY advertising, TARGETED advertising, DATA privacy, ONLINE marketplaces, MARKETING strategy

BMW Is Powerful, Beemer Is Not: Nickname Branding Impairs Brand Performance.

Autoren: Zhang, Zhe Ye, Ning Thomson, Matthew

Quelle: Journal of Marketing; Jan2025, Vol. 89 Issue 1, p135-152, 18p

Schlagwörter: BRAND name products, BRANDING (Marketing), NICKNAMES, SPEECH acts (Linguistics)

Anatomical Depiction: How Showing a Product's Inner Structure Shapes Product Valuations.

Autoren: Kang, Seo Yoon Kim, Junghan Lakshmanan, Arun

Quelle: Journal of Marketing; Jan2025, Vol. 89 Issue 1, p56-76, 21p

Schlagwörter: COMMERCIAL products, VALUATION, MENTAL imagery, STRUCTURAL components, CONSUMERS, CONSUMER confidence

Anticipation of Future Variety Reduces Satiation from Current Experiences.

Autoren: SEVILLA, JULIO ZHANG, JIAO KAHN, BARBARA E.

Quelle: Journal of Marketing Research (JMR); Dec2016, Vol. 53 Issue 6, p954-968, 15p, 3 Graphs

Schlagwörter: EXPECTATION (Psychology), CONSUMPTION (Economics) & psychology, CHOICE (Psychology), CONSUMER preferences, STIMULUS satiation, HETEROGENEITY

Is the Cleanser Really "Clean"? Introducing and Assessing a Front-of-Package Labeling Framework on Effectiveness and Ingredient Claims.

Autoren: Wolf, Charlotte Krause, Franziska Henkel, Sven

Quelle: Journal of Public Policy & Marketing; Jan2026, Vol. 45 Issue 1, p70-86, 17p

Is It as Bad as It Looks? Judgments of Quantitative Scores Depend on Their Presentation Format.

Autoren: Lembregts, Christophe Schepers, Jeroen Keyser, Arne De

Quelle: Journal of Marketing Research (JMR); Oct2024, Vol. 61 Issue 5, p937-954, 18p

Schlagwörter: CONSUMERS' reviews, DECISION making, BUSINESS enterprise ratings, PRODUCT reviews, EMPLOYEE reviews

The Space-to-Product Ratio Effect: How Interstitial Space Influences Product Aesthetic Appeal, Store Perceptions, and Product Preference.

Autoren: SEVILLA, JULIO TOWNSEND, CLAUDIA

Quelle: Journal of Marketing Research (JMR); Oct2016, Vol. 53 Issue 5, p665-681, 25p, 6 Color Photographs, 6 Diagrams, 3 Charts, 1 Graph

Schlagwörter: DISPLAY of merchandise, CONSUMER psychology, SENSORY perception, CONSUMER preferences, POPULARITY, SCARCITY, DECISION making, AESTHETICS

Format Neglect: How the Use of Numerical Versus Percentage Rank Claims Influences Consumer Judgments.

Autoren: Sevilla, Julio Isaac, Mathew S. Bagchi, Rajesh

Quelle: Journal of Marketing; Nov2018, Vol. 82 Issue 6, p150-164, 15p, 4 Graphs

Schlagwörter: RANKING, JUDGMENT (Psychology), CONSUMER psychology, INFLUENCE, NUMBER theory, PERCENTILES, MARKETING & psychology

Does Perceived Scarcity of Money for Food Induce Lower Decline of Enjoyment and Higher Short-term Consumption?

Autoren: Tiwari, Biplav Babu Rajbhandari-Thapa, Janani Sevilla, Julio et al.

Quelle: Nutrition Today; May/Jun2024, Vol. 59 Issue 3, p119-124, 6p

Visual Uniqueness in Peer-to-Peer Marketplaces: Machine Learning Model Development, Validation, and Application Open Access.

Autoren: Feng, Xiaohang (Flora) Li, Charis X Zhang, Shunyuan

Quelle: Journal of Consumer Research; Dec2025, Vol. 52 Issue 4, p800-825, 26p

Schlagwörter: VISUAL communication, UNIQUENESS (Philosophy), MARKETPLACES, PEERS, MACHINE learning, COGNITIVE psychology, IMAGE analysis

Firma/Körperschaft: AIRBNB Inc.

Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste.

Autoren: Gao, Huachao Jia, He Guo, Bingxuan

Quelle: Journal of Marketing Research (JMR); Aug2024, Vol. 61 Issue 4, p619-637, 19p

Schlagwörter: FOOD waste, CONSUMERS, SCARCITY, DECISION making, SELF, GROUP identity, RESPONSIBILITY

Limited Availability Reduces the Rate of Satiation.

Autoren: SEVILLA, JULIO REDDEN, JOSEPH P.

Quelle: Journal of Marketing Research (JMR); Apr2014, Vol. 51 Issue 2, p205-217, 13p, 5 Graphs

Schlagwörter: STIMULUS satiation, WELL-being, SCARCITY, HEDONISTIC consumption, MEDIATION (Statistics), LIKERT scale, MANIPULATION checks (Research), CONSUMER behavior

The Completeness Heuristic: Product Shape Completeness Influences Size Perceptions, Preference, and Consumption.

Autoren: SEVILLA, JULIO KAHN, BARBARA E.

Quelle: Journal of Marketing Research (JMR); Feb2014, Vol. 51 Issue 1, p57-68, 12p, 4 Color Photographs

Schlagwörter: PRODUCT design, PRODUCT management, CONSUMER behavior research, CONSUMER preferences, CONSUMER attitudes, MARKETING research