Výsledky vyhledávání - "Schöps, Jonathan David"

Semantic network analysis in consumer and marketing research: application areas in phygital contexts.

Autoři: Schöps, Jonathan David Jaufenthaler, Philipp

Zdroj: Qualitative Market Research: An International Journal; 2024, Vol. 27 Issue 3, p495-514, 20p

Témata: SEMANTIC network analysis, PRAGMATICS, MARKETING research, CONSUMER research, DIGITAL technology, RESEARCH personnel

Sticky market webs of connection – human and nonhuman market co-codification dynamics across social media

Autoři: Schöps, Jonathan David Reinhardt, Christian Hemetsberger, Andrea

Zdroj: European Journal of Marketing ; volume 56, issue 13, page 78-104 ; ISSN 0309-0566 0309-0566

Dostupnost: https://doi.org/10.1108/ejm-10-2020-0750
https://www.emerald.com/insight/content/doi/10.1108/EJM-10-2020-0750/full/xml
https://www.emerald.com/insight/content/doi/10.1108/EJM-10-2020-0750/full/html

Memetic logics of participation: Fitness body culture on Instagram.

Autoři: Schöps, Jonathan David Schwarz, Sarah Rojkowski, Veronika

Zdroj: Marketing Theory; Mar2024, Vol. 24 Issue 1, p65-89, 25p

Témata: CONSUMERISM, PARTICIPATION, CONSUMER culture theory, CULTURAL production, LOGIC