Výsledky vyhledávání - "STORYTELLING in business"

I Do Not Buy Your Story! Understanding the Limits of Storytelling in Corporate Social Responsibility Communication.

Autoři: Krenz, Lukas Edinger‐Schons, Laura Marie Scheidler, Sabrina a další

Zdroj: Psychology & Marketing. Oct2025, Vol. 42 Issue 10, p2557-2573. 17p.

Témata: *STORYTELLING in business, *SOCIAL responsibility of business, *CORPORATE public relations, *CONSUMER attitudes, *CONSUMER behavior, *CUSTOMER loyalty, SKEPTICISM, PERSUASION (Psychology)

Storytelling That Drives Bold Change. (cover story)

Autoři: Frei, Frances Morriss, Anne

Zdroj: Harvard Business Review. Nov/Dec2023, Vol. 101 Issue 6, p62-71. 10p. 7 Color Photographs.

Témata: *STORYTELLING in business, *ORGANIZATIONAL change, *PROBLEM solving, *LEADERS, *BUSINESS planning, *CHIEF executive officers, NARRATIVES, EMOTIONS

Storytelling and Science: Incorporating storytelling into organizational culture.

Autoři: Gulwani, Sumit Barik, Titus Juarez, Mario

Zdroj: Communications of the ACM. Oct2022, Vol. 65 Issue 10, p27-30. 4p. 1 Color Photograph.

Témata: *STORYTELLING in business, *CORPORATE culture, *CORPORATE communications, *CUSTOMER relations, STORYTELLING, EMPATHY, SENSORY stimulation

Place in Entrepreneurial Storytelling: A Study of Cultural Entrepreneurship in a Deprived Context.

Autoři: Kimmitt, Jonathan Kibler, Ewald Schildt, Henri a další

Zdroj: Journal of Management Studies (John Wiley & Sons, Inc.). May2024, Vol. 61 Issue 3, p1036-1073. 38p.

Témata: *STORYTELLING in business, *ENTREPRENEURSHIP, *CULTURE, *BUSINESSPEOPLE, PUBLIC spaces, NARRATIVES, PITCHING (Ideas)

Geografický termín: GHANA

Virtue Ethics in Marketing: The Art of Crafting Tragic Brand Stories.

Autoři: Brokalaki, Zafeirenia

Zdroj: Journal of Business Ethics; Sep2025, Vol. 200 Issue 3, p599-622, 24p

Témata: VIRTUE ethics, ETHICS, VIRTUE, MARKETING, STORYTELLING, STORYTELLING in business, TRAGEDY (Trauma), BRAND image

TELLING A GOOD INNOVATION STORY.

Autoři: Birkinshaw, Julian¹

Zdroj: McKinsey Quarterly. 2018, Issue 3, p8-12. 5p.

Témata: *STORYTELLING in business, *INVESTORS, *BUSINESS, *TRENDS, EMOTIONS, SERENDIPITY, PSYCHOLOGY

The Secret of Culture Change.

Autoři: Barney, Jay B. Amorim, Manoel Julio, Carlos

Zdroj: Secret of Culture Change; 1/24/2025, p1-6, 6p

Témata: ORGANIZATIONAL change, CORPORATE culture, STORYTELLING in business

Convince Me.

Autoři: Gambardella, Adele Massey, Chip

Zdroj: Convince Me; 1/1/2025, p1-7, 7p

Témata: NEGOTIATION, PERSUASION (Psychology), INTERPERSONAL communication, ACTIVE listening, STORYTELLING in business

Building Trust in Startup Communication

Autoři: Born, Marius

Témata: Storytelling in business, Argumentation in corporate communication, Nikola Corporation case study, Corporate reputation analysis, Narrative theories, Persuasive intention transparency, Nikola Corporation's rise and fall, Trevor Milton's entrepreneurial story, Hindenburg report analysis, Crisis prevention in business, Entrepreneurship / Start-ups, Business communication and presentation, Media studies, Communication studies

Popis souboru: application/pdf

Relation: Springer Business Cases

Přístupová URL adresa: https://library.oapen.org/handle/20.500.12657/94670

Professionals in Business Journal

Autoři: Pirro, Nicholas orcid:0009-0003-0818-

Témata: Business Innovation Organizational Resilience Adaptive Growth Artificial Intelligence (AI) Machine Learning Business Ethics Sustainable Transportation Waste Management ESG (Environmental, Social, Governance) Digital Transformation Leadership Development Workforce Trends Corporate Culture Education Technology Data-Driven Decision-Making Strategic Management Employee Engagement Professional Development Cognitive Equity Ethical Governance Renewable Energy Future of Work Personal Branding Storytelling in Business Industry 4.0 TMS Optimization Route Optimization Additive Manufacturing Carbon Footprint Human-AI Synergy Thought Leadership

Relation: https://zenodo.org/records/15633820; oai:zenodo.org:15633820; https://doi.org/10.5281/zenodo.15633820

Dostupnost: https://doi.org/10.5281/zenodo.15633820
https://zenodo.org/records/15633820
https://www.pyrrhicpress.org/articles/2555659_professionals-in-business-journal-q1-2025-issue-8

RETELLING STORIES IN ORGANIZATIONS: UNDERSTANDING THE FUNCTIONS OF NARRATIVE REPETITION.

Autoři: DAILEY, STEPHANIE L. BROWNING, LARRY

Zdroj: Academy of Management Review. Jan2014, Vol. 39 Issue 1, p22-43. 22p.

Témata: *STORYTELLING in business, *ORGANIZATIONAL research, *ORGANIZATIONAL change, NARRATIVE paradigm theory, REPETITION (Philosophy), DIFFERENCE (Philosophy), INTELLECTUAL life, CONTROL (Psychology), RESISTANCE (Philosophy), DIFFERENTIATION (Sociology), SOCIAL integration

Telling Tales at Work: An Evolutionary Explanation.

Autoři: Yang, Chulguen (Charlie)¹

Zdroj: Business Communication Quarterly. Jun2013, Vol. 76 Issue 2, p132-154. 23p. 1 Chart.

Témata: *STORYTELLING in business, *ORGANIZATIONAL communication, ETHNOGRAPHIC analysis, COGNITION, PSYCHOLOGICAL adaptation, NARRATIVES, PSYCHOLOGY

The Storytelling Hero.

Autoři: Bewley, Stewart

Zdroj: Storytelling Hero; 9/25/2024, p1-4, 4p

Témata: PUBLIC speaking, BUSINESS presentations, STORYTELLING in business

Reverse Mentoring.

Autoři: Gordon, Patrice

Zdroj: Reverse Mentoring; 7/24/2024, p1-6, 6p

Témata: DIVERSITY in organizations, ORGANIZATIONAL communication, MENTORING, PERSONNEL management, STORYTELLING in business

Building Trust in Startup Communication: Exploring the Interplay of Arguments and Stories in the Case of the Nikola Corporation

Autoři: Born, Marius

Zdroj: Springer Business Cases ISBN: 9783031632839

Témata: thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies, Narrative theory, thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJH Entrepreneurship / Start-ups, thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJP Business communication and presentation, 658.45: Unternehmenskommunikation, Case study, Entrepreneurship, Crisis prevention in business, Argumentation theory, Nikola Corporation's rise and fall, Crisis prevention, Fact-checking, thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies, Storytelling in business, Argumentation in corporate communication, Persuasive intention transparency, Business storytelling, Trevor Milton's entrepreneurial story, Financial communication, Corporate reputation analysis, Hindenburg report analysis, Nikola Corporation case study, Narrative theories

Popis souboru: image/jpeg; application/pdf

Přístupová URL adresa: https://library.oapen.org/handle/20.500.12657/94670
https://library.oapen.org/bitstream/20.500.12657/94670/1/978-3-031-63284-6.pdf
https://directory.doabooks.org/handle/20.500.12854/147801
https://library.oapen.org/handle/20.500.12657/94670
https://link.springer.com/978-3-031-63284-6

Stories at Work.

Autoři: AKERLOF, ROBERT MATOUSCHEK, NIKO RAYO, LUIS

Zdroj: AEA Papers & Proceedings. May2020, Vol. 110, p199-204. 6p.

Témata: *STORYTELLING in business, *INTERPERSONAL communication, *EMPLOYEE motivation, *CORPORATE culture, *INDUSTRIAL management

STORIES AND IDENTITY IN ORGANIZATIONS: Knowledge, Stories, and Culture in Organizations.

Autoři: GIBBONS, ROBERT PRUSAK, LAURENCE

Zdroj: AEA Papers & Proceedings. May2020, Vol. 110, p187-192. 6p.

Témata: *STORYTELLING in business, *CORPORATE culture, *ORGANIZATIONAL performance, THEORY of knowledge, TACIT knowledge

People: POLANYI, Michael, 1891-1976

CUÉNTAME UNA DE MARCAS:EL PAPEL DEL STORYTELLINGEN LAS COMUNICACIONESDE MERCADEO.

Autoři: Vallenilla M., Ricardo¹

Zdroj: Debates IESA. ene-mar2020, Vol. 25 Issue 1, p18-21. 4p.

Témata: *STORYTELLING in business, *COMMUNICATION in marketing, *INFORMATION & communication technologies, *BRANDING (Marketing), *BRAND name products, *BUSINESS enterprises, *CLIENT relations

Professionals in Business Journal

Autoři: Pirro, Nicholas

Témata: Business Analysis, Business Innovation Organizational Resilience Adaptive Growth Artificial Intelligence (AI) Machine Learning Business Ethics Sustainable Transportation Waste Management ESG (Environmental, Social, Governance) Digital Transformation Leadership Development Workforce Trends Corporate Culture Education Technology Data-Driven Decision-Making Strategic Management Employee Engagement Professional Development Cognitive Equity Ethical Governance Renewable Energy Future of Work Personal Branding Storytelling in Business Industry 4.0 TMS Optimization Route Optimization Additive Manufacturing Carbon Footprint Human-AI Synergy Thought Leadership, Organizational Leadership, AI, higher education, genAI, Change Management, Business, strategy, business intelligence, resilience, adaptability, innovation, sustainability, corporate responsibility, leadership, organizational growth, generative AI, education, technology, project management, team dynamics, workplace relationships, zero waste, publishing, Pyrrhic Press, Professionals in Business Journal, Pyrrhus AI, PULSE, scholarly excellence, literary innovation, business strategies, employee satisfaction, professional development, accessibility, environmental responsibility, academic resources, digital transformation

Ignite a Shift.

Autoři: McGarvey, Stephen

Zdroj: Ignite a Shift; 7/20/2023, p1-6, 6p, 1 Color Photograph

Témata: PERSUASION (Psychology), CHANGE (Psychology), INFLUENCE, MOTIVATION (Psychology), EMPATHY, STORYTELLING in business