Výsledky vyhľadávania - "Robertson, Jeandri"

Fortune favours the digitally mature: the impact of digital maturity on the organisational resilience of SME retailers during COVID-19

Autori: Robertson, Jeandri Botha, Elsamari Walker, Bernard a ďalší

Zdroj: International Journal of Retail & Distribution Management. 50(8/9):1182-1204

Predmety: Organisational resilience, Digital maturity, Digital capabilities, Digital leadership, Retail, Small and medium-sized enterprises, SME, Industriell marknadsföring, Industrial Marketing

Popis súboru: print

Prístupová URL adresa: https://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-92213
https://doi.org/10.1108/ijrdm-10-2021-0514

Examining the boundaries of entrepreneurial marketing: a bibliographic analysis.

Autori: Ferreira, Caitlin Robertson, Jeandri

Zdroj: Journal of Research in Marketing & Entrepreneurship; 2020, Vol. 22 Issue 2, p161-180, 20p

Functional top management teams and marketing organization: exploring strategic decision-making.

Autori: Eriksson, Theresa Robertson, Jeandri Näppä, Anna

Zdroj: Journal of Strategic Marketing; Feb2025, Vol. 33 Issue 1, p1-18, 18p

Predmety: SENIOR leadership teams, ORGANIZATIONAL aims & objectives, MARKETING management, MARKETING, STRATEGIC planning

Employment in the tourism and hospitality industry: Toward a unified value proposition.

Autori: Näppä, Anna Styvén, Maria Ek Robertson, Jeandri

Zdroj: Journal of Human Resources in Hospitality & Tourism; Jan-Mar2025, Vol. 24 Issue 1, p26-56, 31p

Predmety: EMPLOYER branding (Marketing), REPUTATION, VALUE proposition, TOURISM, BRAND equity

Democratizing Artificial Intelligence for Social Good: A Bibliometric–Systematic Review Through a Social Science Lens.

Autori: Chan, Chitat Nurrosyidah, Afifah

Zdroj: Social Sciences (2076-0760); Jan2025, Vol. 14 Issue 1, p30, 27p

Predmety: BIBLIOMETRICS, ARTIFICIAL intelligence, SCIENCE databases, SOCIAL intelligence, THEMATIC analysis

Message on a bottle: the use of augmented reality as a form of disruptive rhetoric in wine marketing.

Autori: Robertson, Jeandri Ferreira, Caitlin Kietzmann, Jan a ďalší

Zdroj: Journal of Wine Research; Jun2024, Vol. 35 Issue 2, p119-138, 20p

Predmety: WINE marketing, AUGMENTED reality, BRANDING (Marketing), WINE labels, ORIGINALITY, WINE tasting

UNLOCKING STUDENT CREATIVITY WITH LEGO® SERIOUS PLAY: A CASE STUDY FROM THE GRADUATE MARKETING CLASSROOM.

Autori: Ferreira, Caitlin Robertson, Jeandri Pitt, Leyland a ďalší

Zdroj: Marketing Education Review; Summer2024, Vol. 34 Issue 2, p153-163, 11p

Predmety: BUSINESS teachers, EXECUTIVES, CHILD development, EXPERIENTIAL learning, STUDENT engagement, FACILITATION (Business)

Reviews & Products: GRADUATE, The (Film)

Beyond surveys: leveraging automated text analysis of travellers' online reviews to enhance service quality and willingness to recommend.

Autori: Robertson, Jeandri Vella, Joseph Duncan, Sherese a ďalší

Zdroj: Journal of Strategic Marketing; Jun2024, Vol. 32 Issue 4, p516-535, 20p

Predmety: QUALITY of service, CONSUMERS' reviews, CUSTOMER satisfaction, TRAVELERS, SUSTAINABLE development, COMPETITIVE advantage in business

Expert reviews uncorked: Contrasting the differences in the language used in online reviews of white and red wine.

Autori: Ferreira, Caitlin Robertson, Jeandri Lam, Joey a ďalší

Zdroj: Journal of Wine Research; Jun2023, Vol. 34 Issue 2, p140-154, 15p, 5 Charts

Predmety: WHITE wines, RED wines, CONSUMERS' reviews, INTENTION, SAUVIGNON blanc, CABERNET wines

The writing is on the wall: predicting customers' evaluation of customer-firm interactions using computerized text analysis.

Autori: Ferreira, Caitlin Robertson, Jeandri Chohan, Raeesah a ďalší

Zdroj: Journal of Service Theory & Practice; 2023, Vol. 33 Issue 2, p309-327, 19p

INSIDE-OUT: USING THE MARKETING CLASSROOM TO MIRROR DIVERSITY AND INCLUSION OF THE MARKETPLACE.

Autori: Ferreira, Caitlin Robertson, Jeandri Reyneke, Mignon a ďalší

Zdroj: Marketing Education Review; Spring2023, Vol. 33 Issue 1, p7-21, 15p, 1 Diagram, 2 Charts

Predmety: MARKETING, BUSINESS teachers, KOLB'S Experiential Learning theory, EXPERIENTIAL learning, INCLUSIVE education, CURRICULUM planning

Business (un)usual: Critical skills for the next normal.

Autori: Ferreira, Caitlin Robertson, Jeandri Pitt, Leyland

Zdroj: Thunderbird International Business Review; Jan2023, Vol. 65 Issue 1, p39-47, 9p, 1 Chart, 2 Graphs

Predmety: SOFT skills, ADVERTISING, MARKETING, COVID-19 pandemic, INTERNET marketing, PERSONNEL management

How Many Likes Are Good Enough? An Evaluation of Social Media Performance.

Autori: Ferreira, Caitlin Robertson, Jeandri Reyneke, Mignon

Zdroj: Journal of Internet Commerce; Jul-Sep2022, Vol. 21 Issue 3, p341-363, 23p, 1 Diagram

Predmety: SOCIAL media, SOCIAL theory, MOTIVATION (Psychology), CONSUMER attitudes, CONCEPTUAL structures, MEDICAL informatics

Augmented Reality Intersecting Digital Content into Real-Life Environments: A Case of A Rurally Located Institution of Higher Learning, Eastern Cape Province.

Autori: Makena, Bulelwa Mpahla, Ntando Elliot Mveleli, Manitshana

Zdroj: Journal of Education & Learning Technology; Aug2025, Vol. 6 Issue 8, p592-606, 15p

Predmety: AUGMENTED reality, EDUCATIONAL benefits, DIGITAL media, DIGITAL technology, QUALITATIVE research, UNIVERSITIES & colleges, HIGHER education, BLENDED learning

Geografický termín: EASTERN Cape (South Africa), SOUTH Africa

I think I like this: assessing conscious versus subconscious wine taste responses using neuroscientific techniques.

Autori: Robertson, Jeandri Ferreira, Caitlin Reyneke, Mignon a ďalší

Zdroj: International Journal of Wine Business Research; 2022, Vol. 34 Issue 1, p37-51, 15p

AI Patent Approvals in Service Firms, Patent Radicalness, and Stock Market Reaction.

Autori: Patel, Pankaj C. Sahi, Gurjeet Kaur

Zdroj: Journal of Service Research; May2025, Vol. 28 Issue 2, p318-335, 18p

Predmety: FINANCIAL market reaction, MACHINE learning, ARTIFICIAL intelligence, SERVICE industries, INTELLIGENCE service

The truth (as I see it): philosophical considerations influencing a typology of fake news.

Autori: Ferreira, Caitlin Candice Robertson, Jeandri Kirsten, Marnell

Zdroj: Journal of Product & Brand Management; 2020, Vol. 29 Issue 2, p150-158, 9p

Predmety: FAKE news, ATTRIBUTION of news, DISINFORMATION

Worlds apart: an investigation of South Africa's established and emerging middle class consumers.

Autori: Lappeman, James Ferreira, Caitlin Robertson, Jeandri a ďalší

Zdroj: Society & Business Review; 2019, Vol. 14 Issue 4, p300-319, 20p

Leveraging social capital in university-industry knowledge transfer strategies: a comparative positioning framework.

Autori: Robertson, Jeandri McCarthy, Ian P Pitt, Leyland

Zdroj: Knowledge Management Research & Practice; Dec2019, Vol. 17 Issue 4, p461-472, 12p

The brand personality dimensions of business-to-business firms: a content analysis of employer reviews on social media.

Autori: Robertson, Jeandri Lord Ferguson, Sarah Eriksson, Theresa a ďalší

Zdroj: Journal of Business-to-Business Marketing; Apr-Jun2019, Vol. 26 Issue 2, p109-124, 16p, 2 Charts

Predmety: BRAND personification, CONTENT analysis, SOCIAL media, BRAND image, EMPLOYERS