Suchergebnisse - "PERSUASION (Rhetoric)"

Beyond Opt-Out: How Presumed-Consent Language Shapes Persuasion.

Autoren: Cadario, Romain Zimmermann, Jenny Van den Bergh, Bram

Quelle: Journal of Marketing. Jan2026, Vol. 90 Issue 1, p72-90. 19p.

Schlagwörter: *CONSUMERS, PRESUMED consent (Medical law), PERSUASION (Rhetoric), VACCINATION, HEALTH behavior, SUNSCREENS (Cosmetics), HEALTH products

The objectivity illusion and perceptions of online reviews.

Autoren: Steinmetz, Janina Pronin, Emily

Quelle: Marketing Letters. 11/22/2025, Vol. 37 Issue 1, p1-14. 14p.

Schlagwörter: *CONSUMERS' reviews, PERSUASION (Rhetoric), FAIRNESS, PERCEPTION (Philosophy)

'Think, Feel, Do' for HRD budget allocations: a marketing approach to leverage HRD persuasiveness.

Autoren: Mitsakis, Fotios¹ (AUTHOR) fotios.mitsakis@ntu.ac.uk

Quelle: Human Resource Development International. Nov2025, Vol. 28 Issue 5, p836-843. 8p.

Schlagwörter: *BUDGET, *MARKETING strategy, *VALUE proposition, *ORGANIZATIONAL growth, *ORGANIZATIONAL learning, *JOB satisfaction, PERSUASION (Rhetoric)

Hear me out: the role of competent and warm vocal tones in risk communication.

Autoren: Jiang, Yixuan Yao, Yongqi Qian, Xiuying

Quelle: Journal of Social Psychology. 2025, Vol. 165 Issue 6, p792-806. 15p.

Schlagwörter: *RISK assessment, *PROFESSIONAL competence, *DECISION making, *GAMBLING, RISK communication, PERSUASION (Rhetoric), KINDNESS, INTONATION (Phonetics)

How Convincing Is a Crowd? Quantifying the Persuasiveness of a Consensus for Different Individuals and Types of Claims.

Autoren: Alister, Manikya Ransom, Keith Connor Desai, Saoirse et al.

Quelle: Psychological Science (0956-7976). Jul2025, Vol. 36 Issue 7, p483-498. 16p.

Schlagwörter: CONSENSUS (Social sciences), PERSUASION (Rhetoric), INDIVIDUAL differences, SOCIAL processes, SOCIAL media, ATTITUDE change (Psychology)

Von Zahlen, Bildern und Worten: Empirische Befunde zur überzeugenden Nachhaltigkeitskommunikation.

Autoren: Zürn, Michael K. Unfried, Matthias Weber, Natalie J. et al.

Quelle: Transfer: Zeitschrift für Kommunikation & Markenmanagement. Sep2025, Vol. 71 Issue 3, p24-31. 8p.

Schlagwörter: *SOCIAL responsibility of business, *EMPIRICAL research, *CUSTOMER relations, SUSTAINABILITY, PERSUASION (Rhetoric), FRAMES (Social sciences), COMMUNICATION strategies, COMMUNICATION styles

Effects of Consumers' Belief in a Just World on Artificial Intelligence Recommendations: Mediating Effects of Perceived Benevolence and Selfishness.

Autoren: Ahn, Jungyong Kim, Eunseo

Quelle: CyberPsychology, Behavior & Social Networking. Jul2025, Vol. 28 Issue 7, p462-468. 7p.

Schlagwörter: *RESEARCH funding, *ARTIFICIAL intelligence, *CONSUMER attitudes, *PROBABILITY theory, *DESCRIPTIVE statistics, *ANALYSIS of variance, *MATHEMATICAL models, *REGRESSION analysis, *CUSTOMER satisfaction, STATISTICAL power analysis, PERSUASION (Rhetoric), BENEVOLENCE, BEHAVIOR, PSYCHOLOGICAL adaptation, MANIPULATIVE behavior, SOCIAL skills, FACTOR analysis, DATA analysis software, THEORY

Geografische Kategorien: SOUTH Korea

Get Vaccinated Now, But the Choice is Up to You: Framing, Psychological Reactance, and Autonomy Restoration Scripts for COVID-19 Vaccine Hesitancy.

Autoren: Reinhart, Amber Marie Tian, Yan Lilly, Amanda E.

Quelle: Health Communication. Dec2025, Vol. 40 Issue 14, p2973-2984. 12p.

Schlagwörter: *PERSUASION (Rhetoric), *AUTONOMY (Psychology), *VACCINATION, *STATISTICAL sampling, *COVID-19 vaccines, *RANDOMIZED controlled trials, *STRUCTURAL equation modeling, *CHI-squared test, *DESCRIPTIVE statistics, *ATTITUDE (Psychology), *VACCINATION promotion, *EXPERIMENTAL design, *VACCINE hesitancy, *ANALYSIS of variance, *INTENTION, *TEXT messages, *LIBERTY, *REGRESSION analysis, *VACCINATION status

Geografische Kategorien: UNITED States

تحلیل بلاغی و استدلالی زبان اقناعی در مجالس سبعه مولانا مطالعه ای بر مبنای نظریه تولمین.

Alternate Title: Rhetorical and Argumentative Analysis of Persuasive Language in Rumi's Majalis Sab’ah: A Study Based on Toulmin’s Theory.

Autoren: فائزه عرب یوسف آب¹ famoarab@uoz.ac.ir

Quelle: Literary Arts. 2025, Vol. 17 Issue 4, p19-32. 14p.

Schlagwörter: *PERSUASION (Rhetoric), *COMMUNICATION patterns, *ORATORY, *RELIGIOUS leaders, *MYSTICISM, *THEORISTS, *RHETORICAL analysis, *LITERATURE

Geografische Kategorien: KONYA (Turkey)

People: JALAL al-Din Rumi, Maulana, 1207-1273

Reactance as a Persuasive Strategy: How Health Communication Can Harness Anger to Leverage Behavior Change.

Autoren: Sprengholz, Philipp Bührig, Dela

Quelle: Health Communication. Oct2025, Vol. 40 Issue 11, p2200-2206. 7p.

Schlagwörter: *ANGER, *PERSUASION (Rhetoric), *DATA analysis, *T-test (Statistics), *CRONBACH'S alpha, *RESEARCH funding, *HEALTH, *FACTORIAL experiment designs, *LOGISTIC regression analysis, *INFORMATION resources, *MEAT, *CHI-squared test, *EXPERIMENTAL design, *ODDS ratio, *FOOD habits, *STATISTICS, *HEALTH promotion, *CASE studies, *FACTOR analysis, *COMPARATIVE studies, *CONFIDENCE intervals

Social processes underlying the adoption of products: An omission.

Autoren: East, Robert Wright, Malcolm

Quelle: International Journal of Market Research; Sep2025, Vol. 67 Issue 5, p513-517, 5p

Schlagwörter: SOCIAL interaction, PEER communication, INFORMATION sharing, PERSUASION (Rhetoric), SOCIAL processes, PRODUCT acceptance, ADVICE

Understanding the Drivers and Outcomes of Ideologically Charged Social Media Firestorms: The Sociotechnical and Social Learning Perspectives.

Autoren: Chan, Tommy K. H. Lee, Zach W. Y. Pan, Meizhi et al.

Quelle: Journal of Management Information Systems; 2025, Vol. 42 Issue 3, p737-766, 30p

Schlagwörter: SOCIAL media, SOCIAL learning, REPUTATIONAL risk, CONSUMER behavior, PERSUASION (Rhetoric)

The Power That Blinds: How Power and Persuasion Knowledge Affect Marketplace Interactions.

Autoren: Ziegler, Alexander H. Barone, Michael J. DeCarlo, Thomas E. et al.

Quelle: Psychology & Marketing. May2025, Vol. 42 Issue 5, p1233-1248. 16p.

Schlagwörter: *CONSUMER behavior, *POWER (Social sciences), *CONSUMER psychology, *MARKETING & psychology, PERSUASION (Rhetoric), PERSUASION (Psychology)

The effects of message type and individual differences on the persuasiveness of public service announcements——the case of HPV vaccination.

Autoren: Cui, Dengfeng Zhang, Jianing Liu, Jing

Quelle: Current Psychology. Jun2025, Vol. 44 Issue 12, p12040-12058. 19p.

Schlagwörter: *PUBLIC service advertising, HUMAN papillomavirus vaccines, PERSUASION (Rhetoric), PERSUASION (Psychology), COMMUNICATION styles, COGNITIVE dissonance, INDIVIDUAL differences, ELABORATION likelihood model

How Verb Tense Shapes Persuasion.

Autoren: Packard, Grant Berger, Jonah Boghrati, Reihane

Quelle: Journal of Consumer Research. Oct2023, Vol. 50 Issue 3, p645-660. 16p. 2 Charts, 1 Graph.

Schlagwörter: *CONSUMERS' reviews, TENSE (Grammar), PERSUASION (Rhetoric), PRESENT tense (Grammar), CERTAINTY, COMPUTATIONAL linguistics

Does Character–Audience Matching Increase the Persuasive Impact of Anti-Sugar-Sweetened-Beverage (SSB) Consumption Messages?

Autoren: Li, Yingke Dillard, James Shen, Lijiang

Quelle: Health Communication. Sep2025, Vol. 40 Issue 10, p2060-2070. 11p.

Schlagwörter: *INTERNET searching, *PERSUASION (Rhetoric), *BODY mass index, *SEX distribution, *AGE distribution, *DESCRIPTIVE statistics, *COMMUNICATION, *HEALTH promotion, *DATA analysis software, *BEVERAGES

Overcoming resistance: an experimental approach to promoting regenerative agriculture among farmers using message design.

Autoren: Bullock, Olivia M. Ouellette, Jacqueline

Quelle: Journal of Applied Communication Research. Sep2025, Vol. 53 Issue 4, p315-334. 20p.

Schlagwörter: *FARMERS, *PERSUASION (Rhetoric), *SUSTAINABLE development, *ORGANIC farming, *INFORMATION design, *INFORMATION-seeking behavior, *GREENHOUSE gases, *DECISION making

Teknik Komunikasi Persuasif Yesus dalam Konseling Pastoral: Studi pada Yohanes 4:1-42.

Autoren: Lumbaa, Naysalmin¹ naysalmin586@gmail.com

Quelle: Jurnal Impresi Indonesia (JII). agu2025, Vol. 4 Issue 8, p2919-2928. 10p.

Schlagwörter: *PERSUASION (Rhetoric), *COMMUNICATION strategies, *EMPATHY, *BIBLICAL figures, *COUNSELING

People: JESUS Christ

Influencers in Luxury Brand Communication: An Evaluation of the Relationship Between Source Credibility, Persuasive Message, and Parasocial Engagement.

Autoren: Alkan, Zeynep Dolunay, Ayhan Ulaş, Sevilay

Quelle: SAGE Open. July-Sep2025, Vol. 15 Issue 3, p1-17. 17p.

Schlagwörter: *INFLUENCER marketing, *PERSUASION (Rhetoric), *SOCIOECONOMIC factors, *CO-branding, *SOCIAL media, *TRUST, *SOCIAL interaction, *BRAND image

Persuasion and impact: alcohol marketing as a commercial determinant of health among young Nigerians.

Autoren: Dumbili, Emeka W Swahn, Monica H Osborne, Augustus

Quelle: Alcohol & Alcoholism. Jul2025, Vol. 60 Issue 4, p1-8. 8p.

Schlagwörter: *HEALTH literacy, *PERSUASION (Rhetoric), *ALCOHOLIC beverages, *SOCIAL determinants of health, *RESEARCH funding, *FOCUS groups, *QUALITATIVE research, *INTERVIEWING, *MARKETING, *DESCRIPTIVE statistics, *THEMATIC analysis, *RESEARCH methodology, *ALCOHOL drinking, *HEALTH promotion, *DRINKING behavior

Geografische Kategorien: NIGERIA