Search Results - "Niels Holtrop"

The impact of nutrition claims on purchase behavior for food products

Authors: Niels Holtrop Kathleen Cleeren Kelly Geyskens et al.

Source: International Journal of Research in Marketing. 42:788-808

Subject Terms: Presence claims, INFORMATION, WILLINGNESS, Social Sciences, nutrition claims, presence claims, CONSUMERS PERCEPTION, sales, Consumer choice, Business & Economics, 0502 economics and business, Business, HEALTH CLAIMS, 1505 Marketing, Marketing, Nutrition claims, Absence claims, consumer choice, 05 social sciences, health, WEAK INSTRUMENTS, LOW-FAT, Sales, 3506 Marketing, LABELS, Health, NUTRIENT CONTENT CLAIMS, FUNCTIONAL FOODS, PERCEIVED HEALTHINESS, absence claims

The Impact of Nutrition Claims on SKU Choice: An Investigation of the Effect of SKU and Category Characteristics

Authors: Kelly Geyskens Niels Holtrop Peter C. Verhoef et al.

Source: SSRN Electronic Journal.

Subject Terms: Marketing, 2. Zero hunger, choice model, 05 social sciences, 1. No poverty, health, consumer behavior, m31 - Marketing, nutrition claims, SKU choice, distribution channels/retailing, 12. Responsible consumption, 3. Good health, legal and social issues, 0502 economics and business

Access URL: https://cris.maastrichtuniversity.nl/en/publications/21d5ac43-fb8c-45d3-b46a-462490c0321e
https://doi.org/10.2139/ssrn.3443413
https://cris.maastrichtuniversity.nl/en/publications/705ac555-8556-4108-aa9c-59c9c54fa44b
https://www.narcis.nl/publication/RecordID/oai%3Acris.maastrichtuniversity.nl%3Apublications%2F21d5ac43-fb8c-45d3-b46a-462490c0321e
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3443413
https://cris.maastrichtuniversity.nl/en/publications/the-impact-of-nutrition-claims-on-sku-choice-an-investigation-of-

All Ads Are Not Created Equal: Display Advertisement’s Copy and Placement Effects on Clicks and Conversions

Authors: Ram C. Rao Lara Lobschat Norris I. Bruce et al.

Source: SSRN Electronic Journal.

Subject Terms: ad placement, social media, 0502 economics and business, 05 social sciences, conversion, display advertising, ad copy, purchase funnel, engagement, influencer marketing

Access URL: https://cris.maastrichtuniversity.nl/en/publications/609c95d9-2c4d-4f6d-b999-5a0d91d946b6
https://doi.org/10.2139/SSRN.3531468
https://www.narcis.nl/publication/RecordID/oai%3Acris.maastrichtuniversity.nl%3Apublications%2F609c95d9-2c4d-4f6d-b999-5a0d91d946b6
https://cris.maastrichtuniversity.nl/en/publications/all-ads-are-not-created-equal-display-advertisements-copy-and-pla
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3531468

Supply chain in the C-suite: the effect of chief supply chain officers on incidence of product recalls.

Authors: Körber, Maximilian Cotta, Diogo

Source: Supply Chain Management; 2021, Vol. 26 Issue 4, p495-513, 19p

Subject Terms: PRODUCT recall, SUPPLY chains, SUPPLY chain management, SENIOR leadership teams, TOTAL quality management, HOTEL suites

Clustering Prediction Techniques in Defining and Predicting Customers Defection: The Case of E-Commerce Context.

Authors: Rachid, Ait Daqud Abdellah, Amine Belaid, Bouikhalene et al.

Source: International Journal of Electrical & Computer Engineering (2088-8708); Aug2018, Vol. 8 Issue 4, p2367-2383, 17p

Subject Terms: K-means clustering, ELECTRONIC commerce, DEFECTION, DECISION trees, ARTIFICIAL neural networks

FrontMatter.

Authors: Leeflang, Peter S. H. Wieringa, Jaap E. Bijmolt, Tammo H. A. et al.

Source: Modeling Markets; 2015, pi-xiv, 14p

Modeling Markets : Analyzing Marketing Phenomena and Improving Marketing Decision Making

Authors: Peter S.H. Leeflang Jaap E. Wieringa Tammo H.A. Bijmolt et al.

Resource Type: eBook.

Subjects: Marketing--Management--Decision making--Mathematical models, Marketing--Mathematical models, Marketing--Management--Mathematical models

Categories: BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Operations Research