Výsledky vyhľadávania - "Néomie, Raassens"

The effectiveness of advertising and price during conflict delistings

Autori: Hermans, Marleen Cleeren, Kathleen Néomie, Raassens

Zdroj: International Journal of Research in Marketing. 42:866-885

Predmety: Marketing, INFLUENCE STRATEGIES, MARKET POWER, IMPACT, DEMAND, ASSORTMENT, Social Sciences, Manufacturer-retailer relationships, PERFORMANCE, Conflict characteristics, CONSUMER RESPONSE, Impact of advertising and price, 3506 Marketing, Business & Economics, RETAILER, Business, Conflict delistings, MANUFACTURERS, BEHAVIOR, 1505 Marketing

Subject and Author Index, Vol. 49, 2012.

Zdroj: Journal of Marketing Research (JMR); Dec2012, Vol. 49 Issue 6, p1015-1024, 10p

Predmety: INDEXES, MARKETING research

Pushing Forward the Transition to a Circular Economy by Adopting an Actor Engagement Lens.

Autori: Verleye, Katrien De Keyser, Arne Raassens, Néomie a ďalší

Zdroj: Journal of Service Research; Feb2024, Vol. 27 Issue 1, p69-88, 20p

Predmety: CIRCULAR economy, BUSINESS networks, BUSINESS ecosystems, TRANSITION economies, STRUCTURAL frames, BUSINESS models

Search engine advertisements: The impact of advertising statements on click-through and conversion rates: The impact of advertising statements on click-through and conversion rates

Autori: Hans Haans van R Hout Néomie Raassens

Zdroj: Marketing Letters. 24:151-163

Predmety: 0508 media and communications, 0502 economics and business, 05 social sciences

Prístupová URL adresa: https://research.tilburguniversity.edu/en/publications/8d02d194-1414-44ce-893f-45331306247a
https://doi.org/10.1007%2fs11002-013-9226-5#
https://ideas.repec.org/a/kap/mktlet/v24y2013i2p151-163.html
https://econpapers.repec.org/RePEc:kap:mktlet:v:24:y:2013:i:2:p:151-163
https://research.tilburguniversity.edu/en/publications/search-engine-advertisements-the-impact-of-advertising-statements
https://link.springer.com/content/pdf/10.1007%2Fs11002-013-9226-5.pdf
https://www.narcis.nl/publication/RecordID/oai%3Atilburguniversity.edu%3Apublications%2F8d02d194-1414-44ce-893f-45331306247a
https://core.ac.uk/display/90650914

The Market Valuation of Outsourcing New Product Development

Autori: Néomie Raassens Stefan Wuyts Inge Geyskens

Zdroj: Journal of Marketing Research. 49:682-695

Predmety: MULTINATIONAL-ENTERPRISES, cultural uncertainty, PARTNER SELECTION, GOVERNANCE MECHANISMS, 05 social sciences, new product development, NATIONAL CULTURE, STRATEGIC ALLIANCES, PERFORMANCE, technological uncertainty, JOINT VENTURES, governance, outsourcing, INTERFIRM RELATIONSHIPS, 0502 economics and business, 8. Economic growth, BUYER-SUPPLIER RELATIONSHIPS, event study, EQUITY OWNERSHIP

Prístupová URL adresa: https://core.ac.uk/display/15790597
https://cris.maastrichtuniversity.nl/portal/en/publications/the-market-valuation-of-outsourcing-new-product-development(551726a1-b43d-4f38-88c0-8a39e8909489).html
https://journals.sagepub.com/doi/full/10.1509/jmr.09.0317
https://www.narcis.nl/publication/RecordID/oai%3Acris.maastrichtuniversity.nl%3Apublications%2F551726a1-b43d-4f38-88c0-8a39e8909489
https://research.tue.nl/en/publications/the-market-valuation-of-outsourcing-new-product-development-2
https://research.tilburguniversity.edu/en/publications/the-market-valuation-of-outsourcing-new-product-development

The Market Valuation of Outsourcing New Product Development.

Autori: Raassens, Néomie Wuyts, Stefan Geyskens, Inge

Zdroj: Journal of Marketing Research (JMR); Oct2012, Vol. 49 Issue 5, p682-695, 14p, 5 Charts, 1 Graph

Predmety: OUTSOURCING & the economy, NEW product development, VALUATION, PRODUCT management research, MARKETING research, FINANCIAL performance, MANAGEMENT

What is the impact of a conflict delisting on firm value? An investigation of the role of conflict and firm characteristics.

Autori: Hermans, Marleen Raassens, Néomie Cleeren, Kathleen

Zdroj: Journal of the Academy of Marketing Science; Jan2024, Vol. 52 Issue 1, p240-259, 20p

Predmety: LISTING of securities, FINANCIAL market reaction, ENTERPRISE value

Balancing modularity and solution space freedom: effects on organisational learning and sustainable innovation.

Autori: Vos, Maren A. Raassens, Néomie van der Borgh, Michel a ďalší

Zdroj: International Journal of Production Research; Oct2018, Vol. 56 Issue 20, p6658-6677, 20p, 4 Diagrams, 5 Charts

Predmety: ORGANIZATIONAL learning, SUSTAINABILITY, SUPPLIERS, INNOVATION management, CUSTOMIZATION, INDUSTRIAL design, INDUSTRIAL engineering

Integrating the mechanism of three-part tariff pricing to the provision of intra-site search engine advertising services.

Autori: Li, Pei Lin, Zhangxi Yu, Yang

Zdroj: International Journal of Production Research; Mar2018, Vol. 56 Issue 5, p1850-1864, 15p

Predmety: SEARCH engines, MONTE Carlo method, ELECTRONIC commerce, INTERNET advertising, ECONOMIC development, CONSUMPTION (Economics)

The innovative work behavior of external technology experts in collaborative R&D Projects: Uncovering the role of multiple identifications and extent of involvement.

Autori: Schepers, Jeroen de Vries, Jelle Raassens, Néomie a ďalší

Zdroj: Journal of Product Innovation Management; Nov2022, Vol. 39 Issue 6, p797-823, 27p, 4 Diagrams, 5 Charts

Predmety: JOB performance, RESEARCH & development projects, ORGANIZATIONAL identification, TEMPORARY employment, TEMPORARY employees, TECHNOLOGICAL innovations

Surviving the hectic early phase of the COVID-19 pandemic: a qualitative study to the supply chain strategies of food service firms in times of a crisis.

Autori: Raassens, Néomie Haans, Hans Mullick, Shantanu

Zdroj: International Journal of Logistics Management; 2022, Vol. 33 Issue 3, p877-900, 24p

Predmety: COVID-19 pandemic, FOOD service, SUPPLY chains, FOOD service management, CRISIS management, PRECISION farming, VIRAL shedding

Search engine advertisements: The impact of advertising statements on click-through and conversion rates.

Autori: Haans, Hans Raassens, Néomie Hout, Roel

Zdroj: Marketing Letters; Jun2013, Vol. 24 Issue 2, p151-163, 13p, 1 Diagram, 4 Charts

Predmety: SEARCH engines, INTERNET advertising, UNIVERSITY research, PERSUASION (Psychology), STATISTICS, WEBSITES

NPS and Online WOM.

Autori: Raassens, Néomie Haans, Hans

Zdroj: Journal of Service Research; Aug2017, Vol. 20 Issue 3, p322-334, 13p

Predmety: CUSTOMER loyalty measurement, CUSTOMER relations, CUSTOMER relationship management, CONSUMER behavior, CUSTOMER satisfaction

Handbook of Research on Retailing

Autori: Katrijn Gielens Els Gijsbrechts

Typ zdroja: eBook.

Predmet: Retail trade--Research

Kategórie: BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Industrial Management

Marketing Management, Global Edition

Autori: Kotler, Philip Keller, Kevin Lane

Typ zdroja: eBook.

Predmet: Marketing--Europe--Management, Marketing--Management

Kategórie: BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Industrial Management

Marketing Management

Autori: Philip Kotler Kevin Lane Keller

Typ zdroja: eBook.

Predmet: Marketing--Management

Kategórie: BUSINESS & ECONOMICS / Marketing / General, COMPUTERS / Business & Productivity Software / Office Suites

Customer Experiences Affect Customer Loyalty: An Empirical Investigation of the Starbucks Experience Using Structural Equation Modeling

Autori: Gurski, Daniel

Typ zdroja: eBook.

Predmet: Bayesian statistical decision theory, Structural equation modeling

Kategórie: MATHEMATICS / Probability & Statistics / General, MATHEMATICS / Applied