Suchergebnisse - "Mogaji, Emmanuel"

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    Quelle: Mogaji, E, Dawes Farquhar, J, van Esch, P, Durodie, C & Perez-Vega, R 2022, ' Guest editorial: Artificial Intelligence in Financial Services Marketing ', International Journal of Bank Marketing, vol. 40, no. 6, pp. 1097-1101 . https://doi.org/10.1108/IJBM-09-2022-617

    Dateibeschreibung: application/pdf

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    Dateibeschreibung: application/pdf

    Relation: http://gala.gre.ac.uk/id/eprint/45380/2/45380_MOGAJI_High_street_banking_on_the_app_Branding_strategies_of_traditionally-driven_neobanks.pdf; Mogaji, Emmanuel ORCID logoorcid:0000-0003-0544-4842 and Nguyen, Phong Nguyen (2024) High street banking on the app: branding strategies of traditionally-driven neobanks. International Journal of Bank Marketing, 42 (2). pp. 301-330. ISSN 0265-2323 (doi:10.1108/ijbm-12-2022-0529 )

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