Suchergebnisse - "Malhotra, Naresh K."

Understanding the defining characteristics of a high-quality conceptual article.

Autoren: Das, Kallol Mungra, Yogesh Malhotra, Naresh K. et al.

Quelle: European Journal of Marketing; 2025, Vol. 59 Issue 10, p2375-2405, 31p

Schlagwörter: MARKETING research, EVALUATION methodology, CREATIVE ability, PERIODICAL articles, PRODUCT quality, RESEARCH evaluation

The effect of dynamic retail experiences on experiential perceptions of value: an internet and catalog comparison☆ ☆Charla Mathwick is Assistant Professor of Marketing at Portland State University. Naresh Malhotra is Regents’ Professor at Georgia Institute of Technology. Edward Rigdon is Associate Professor of Marketing at Georgia State University. This article is based on the first author’s doctoral dissertation at Georgia Institute of Technology. 1 1We want to thank three anonymous reviewers and the special issue editors for their many helpful suggestions.

Autoren: Mathwick, Charla Malhotra, Naresh K Rigdon, Edward

Quelle: Journal of Retailing ; volume 78, issue 1, page 51-60 ; ISSN 0022-4359

Verfügbarkeit: http://dx.doi.org/10.1016/s0022-4359(01)00066-5
https://api.elsevier.com/content/article/PII:S0022435901000665?httpAccept=text/xml
https://api.elsevier.com/content/article/PII:S0022435901000665?httpAccept=text/plain

On 'Individual Differences in Search Behavior for a Nondurable'

Autoren: Malhotra, Naresh K.

Quelle: Journal of Consumer Research; Jun83, Vol. 10 Issue 1, p125-131, 7p, 1 Chart

Schlagwörter: CONSUMER behavior research, SEARCHING behavior, INDIVIDUAL differences, INFORMATION processing, INFORMATION resources management, MARKETING research, CONSUMPTION (Economics) & psychology, CONSUMER preferences, DIFFERENTIAL psychology, PSYCHOLOGY

Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and Their Temporal Dynamics.

Autoren: Chan, Hang-Yee Boksem, Maarten A.S. Venkatraman, Vinod et al.

Quelle: Journal of Marketing Research (JMR); Oct2024, Vol. 61 Issue 5, p891-913, 23p

Schlagwörter: ADVERTISING, VIDEOS, FUNCTIONAL magnetic resonance imaging, CONSUMER attitudes, EMOTIONS, MEMORY

Generative AI in Marketing and Principles for Ethical Design and Deployment.

Autoren: Hermann, Erik Puntoni, Stefano

Quelle: Journal of Public Policy & Marketing; Jul2025, Vol. 44 Issue 3, p332-349, 18p

Schlagwörter: GENERATIVE artificial intelligence, MARKETING strategy, MARKETING research, CONSUMERS, GOVERNMENT policy

An Inquiry into Effective Salesperson Social Media Use in Multinational Versus Local Firms.

Autoren: Schmitt, Laurianne Epler, Rhett Casenave, Eric et al.

Quelle: Journal of International Marketing; Mar2024, Vol. 32 Issue 1, p72-91, 20p

Schlagwörter: SOCIAL media, SOCIAL advocacy, SALES personnel, EXPORT sales contracts, SOCIAL capital, CUSTOMER relations, INTERNATIONAL business enterprises

Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance.

Autoren: Guo, Bingxuan Wang, Dian

Quelle: Journal of Marketing Research (JMR); Feb2024, Vol. 61 Issue 1, p92-109, 18p

Schlagwörter: BRAND loyalty, SHOPPING, RISK aversion, CONSUMER behavior, CUSTOMER experience, CONSUMER attitudes

Tracking Academic Research in Selling and Sales Management: Authors, Authorships, Academic Institutions, and Journals.

Autoren: Moncrief, William C. Marshall, Greg W. Watkins, Courtney et al.

Quelle: Journal of Personal Selling & Sales Management; Spring2000, Vol. 20 Issue 2, p99-108, 10p

Schlagwörter: MANAGEMENT, SALES management, SELLING, JOB postings, SALES forecasting, ECONOMIC trends

The Robustness of MDS Configurations in the Case of Incomplete Data.

Autoren: Malhotra, Naresh K. Jain, Arun K. Pinson, Christian

Quelle: Journal of Marketing Research (JMR); Feb1988, Vol. 25 Issue 1, p95-102, 8p, 3 Charts

Schlagwörter: MATHEMATICAL models of marketing, MONTE Carlo method, DATA analysis, ALGORITHMS, HUMAN information processing, MATHEMATICAL models, NUMERICAL analysis, MARKETING models, STATISTICAL correlation, MULTIDIMENSIONAL scaling

Scarcity Appeals in Cross-Cultural Settings: A Comprehensive Framework.

Autoren: Khoso, Ubedullah Tafani, Eric Qazi, Asim

Quelle: Journal of International Marketing; Dec2023, Vol. 31 Issue 4, p53-75, 23p

Schlagwörter: WESTERN civilization, SCARCITY, CROSS-cultural differences, PARTICIPANT observation

Geografische Kategorien: PAKISTAN, FRANCE

PERIÓDICOS BRASILEIROS DE TURISMO: Avaliação de sua estrutura intelectual, por meio do método de acoplamento bibliográfico (autores e documentos). (Portuguese)

Alternate Title: Brazilian tourism journals: evaluation of its intellectual structure, by means of bibliographic coupling (authors and documents). (English)

Autoren: Kohler, Andre Antonio Digiampietri, Luciano

Quelle: Brazilian Journal of Information Science; 2023, Vol. 17, p1-39, 39p

A Cross-National and Cross-Cultural Approach to Global Market Segmentation: An Application Using Consumers' Perceived Service Quality.

Autoren: Agarwal, James Malhotra, Naresh K Bolton, Ruth N

Quelle: Journal of International Marketing; 2010, Vol. 18 Issue 3, p18-40, 23p, 4 Charts

Schlagwörter: MARKET segmentation, CROSS-cultural differences, QUALITY of service, INTERNATIONAL business enterprises, GLOBALIZATION, CUSTOMER satisfaction

An Approach to the Measurement of Consumer Preferences Using Limited Information.

Autoren: Malhotra, Naresh K.

Quelle: Journal of Marketing Research (JMR); Feb1986, Vol. 23 Issue 1, p33-40, 8p, 3 Charts

Schlagwörter: CONSUMER preferences, CONSUMER behavior, MARKETING research, CONSUMER preferences research, INFORMATION-seeking behavior, MARKETING strategy, MARKETING, INFORMATION storage & retrieval systems, MONTE Carlo method, ESTIMATION theory, LOGITS

Psychological Distance Matters: The Interaction Between Content Display Order and Expectations of Change in Multi-Content Instagram Posts.

Autoren: Jang, Jung Min Park, Eun Young

Quelle: Journal of Advertising; Aug/Sep2025, Vol. 54 Issue 4, p527-547, 21p

Schlagwörter: PSYCHOLOGICAL distance, CONSUMER behavior, CHANGE (Psychology), SOCIAL media in marketing, MARKETING strategy, SOCIAL media

The Use of Linear Logit Models in Marketing Research.

Autoren: Malhotra, Naresh K.

Quelle: Journal of Marketing Research (JMR); Feb1984, Vol. 21 Issue 1, p20-31, 12p

Schlagwörter: MARKETING research, LOGITS, LINEAR statistical models, MATHEMATICAL models, CONSUMER preferences, MARKETING models, DISCRETE groups, MATHEMATICAL transformations, ESTIMATION theory, STATISTICAL sampling

A Comparison of the Internal Validity of Alternative Parameter Estimation Methods in Decompositional Multiattribute Preference Models.

Autoren: Jain, Arun K. Acito, Franklin Malhotra, Naresh K. et al.

Quelle: Journal of Marketing Research (JMR); Aug1979, Vol. 16 Issue 3, p313-322, 10p, 8 Charts

Schlagwörter: PARAMETER estimation, ESTIMATION theory, MARKETING research, STOCHASTIC systems, MULTIPLE criteria decision making, PRODUCT attributes, CONSUMER preferences, LOGITS, MONTE Carlo method, CONJOINT analysis

Business-to-Business Projects, Task Configuration, and Innovation.

Autoren: Ghazimatin, Elham Mooi, Erik A. Heide, Jan B.

Quelle: Journal of Marketing Research (JMR); Feb2023, Vol. 60 Issue 1, p72-91, 20p, 2 Diagrams, 4 Charts, 2 Graphs

Schlagwörter: TASKS, INNOVATIONS in business, CONSTRUCTION projects, INDUSTRIAL marketing, COMMERCIAL products, SUBCONTRACTORS, CONSTRUCTION industry, ORGANIZATIONAL structure, INNOVATION management

A Comparative Study on Parameter Recovery of Three Approaches to Structural Equation Modeling.

Autoren: Hwang, Heungsun Malhotra, Naresh K Kim, Youngchan et al.

Quelle: Journal of Marketing Research (JMR); Aug2010, Vol. 47 Issue 4, p699-712, 14p, 1 Diagram, 3 Charts, 5 Graphs

Schlagwörter: STRUCTURAL equation modeling, ANALYSIS of variance, LEAST squares, PARAMETER estimation, MONTE Carlo method, COMPARATIVE studies

Analyzing Marketing Research Data with Incomplete Information on the Dependent Variable.

Autoren: Malhotra, Naresh K.

Quelle: Journal of Marketing Research (JMR); Feb1987, Vol. 24 Issue 1, p74-84, 11p, 3 Charts

Schlagwörter: MARKETING research, DELPHI method, MARKETING management, ESTIMATION theory, STOCHASTIC processes, STOCHASTIC systems, MARKET segmentation, INDUSTRIAL marketing, EXPECTATION-maximization algorithms, MONTE Carlo method

Internationalization and Entry Modes: A Multitheoretical Framework and Research Propositions.

Autoren: Malhotra, Naresh K. Ulgado, Francis M. Agarwal, James

Quelle: Journal of International Marketing; 2003, Vol. 11 Issue 4, p1-31, 31p, 2 Diagrams, 2 Charts

Schlagwörter: GLOBALIZATION, MARKET entry, INTERNATIONAL trade, COMMERCE, MARKETING strategy, MARKETING planning, MARKET timing, ECONOMIC models, ECONOMICS