Výsledky vyhledávání - "MONETIZATION"

Cloud Splitter.

Autoři: Vaughan, Brendan (AUTHOR)

Zdroj: Fast Company. Winter2025/2026, Issue 269, p26-32. 5p. 1 Color Photograph.

Témata: *MONETIZATION, *MASS media industry, DIGITAL rights management

Korporace: CLOUDFLARE Inc.

Secondary Market Monetization and Willingness to Share Personal Data.

Autoři: Wu, Joy¹ (AUTHOR) joy.wu@sauder.ubc.ca

Zdroj: Management Science. Oct2025, Vol. 71 Issue 10, p8471-8490. 20p.

Témata: *MONETIZATION, *INFORMATION sharing, *SECONDARY markets, *ECONOMIC activity, PRIVACY, DATA release, PERSONALLY identifiable information

Content‐Hosting Platforms: Discovery, Membership, Or Both?

Autoři: Casner, Ben Teh, Tat‐How

Zdroj: RAND Journal of Economics (Wiley-Blackwell). Nov2025, p1. 21p. 4 Illustrations.

Témata: *BUSINESS models, *MONETIZATION, *INTERNET content management systems, *STREAMING media, *ECONOMIC competition, PARTICIPATION

Korporace: TWITCH Interactive Inc.

About the research.

Zdroj: McKinsey Quarterly. 2025, Issue 4, p81-81. 1p.

Témata: *MONETIZATION, *CONSUMER surveys, MEDIA consumption, MASS media use, AMERICAN consumers

Geografický termín: UNITED States

Korporace: MCKINSEY & Co. Inc. 029900516

A Survey Of Bank Customers' Perceptions Towards Demonetization In India.

Autoři: Chavada, Mitesh Raval, Navjot

Zdroj: European Economics Letters. 2025, Vol. 15 Issue 3, p3052-3064. 13p.

Témata: *MONETIZATION, *BANK customers, *FINANCIAL institutions, *CONSUMER attitudes, CROSS-sectional method

Geografický termín: INDIA

Business processes for data monetization: an exploratory analysis and proposition of design patterns.

Autoři: Machado, Mariana Paim Klingenberg, Cristina Orsolin Abreu, Jaqueline Lilge a další

Zdroj: Business Process Management Journal. 2025, Vol. 31 Issue 4, p1528-1559. 32p.

Témata: *MONETIZATION, *BUSINESS models, *MARKET value, *BUSINESS revenue, *PRICES

Turning the wheels of engagement: Evidence from entertainment live streaming.

Autoři: Song, Xiaofei Fu, Mengyao Fang, Jie a další

Zdroj: Journal of the Academy of Marketing Science. Jul2025, Vol. 53 Issue 4, p1055-1080. 26p.

Témata: *MONETIZATION, *MARKOV processes, *CUSTOMER relations, *TIPS & tipping (Gratuities), *SCHEDULING, *INFLUENCER marketing, *INTERNET entertainment, LIVE streaming

Monetization and the Fiscal Multiplier.

Autoři: Fratianni, Michele Lucchetti, Riccardo Giri, Federico a další

Zdroj: Oxford Bulletin of Economics & Statistics. Aug2025, Vol. 87 Issue 4, p711-734. 24p.

Témata: *MONETIZATION, *MONETARY policy, STRUCTURAL models, SOCIAL dominance

Monetization could corrupt algorithmic explanations.

Autoři: Greene, Travis Goethals, Sofie Martens, David a další

Zdroj: AI & Society. Dec2025, Vol. 40 Issue 8, p6291-6308. 18p.

Témata: *MONETIZATION, *ARTIFICIAL intelligence, *ETHICS, *INTERNET advertising, *SOCIAL impact, *GOVERNMENT accountability

How to Monetize Your Data.

Autoři: Srinivasan, Suraj Seibert, Robin Aaser, Mohammed

Zdroj: Harvard Business Review; Nov/Dec2025, Vol. 103 Issue 6, p100-107, 8p, 3 Color Photographs

Témata: BUSINESS enterprises, DATA, MONETIZATION, DATA privacy, REGULATORY compliance, REPUTATIONAL risk

Optimal Bundling Cooperation Strategies for Online Paid Membership Programs.

Autoři: Du, Shaofu Li, Zongyin Choi, Tsan‐Ming a další

Zdroj: Naval Research Logistics. Apr2025, Vol. 72 Issue 3, p390-408. 19p.

Témata: *MONETIZATION, *COOPERATION, *BUSINESS planning, *NEGOTIATION, *STRATEGIC alliances (Business), *BUSINESS networks, SUBSCRIPTION services

Influencer Authenticity: To Grow or to Monetize.

Autoři: Nistor, Cristina Selove, Matthew Villas-Boas, J. Miguel

Zdroj: Management Science. Jun2025, Vol. 71 Issue 6, p5251-5267. 17p.

Témata: *MONETIZATION, *VIRAL marketing, *INFLUENCER marketing, SOCIAL media, ORIGINALITY, TREND setters, AWARENESS

Understanding Users' Content Contribution Behavior When Knowledge Can Be Priced.

Autoři: Cong, Ziwei Zhao, Ying Zhang, Zilei

Zdroj: Marketing Science. May/Jun2025, Vol. 44 Issue 3, p655-670. 16p.

Témata: *MONETIZATION, MOTIVATION (Psychology), CONTENTMENT

On the Valuation and Monetization Roles of the Rolling Intrinsic Policy for Merchant Commodity Storage.

Autoři: Secomandi, Nicola¹ (AUTHOR) nicola.secomandi@rice.edu

Zdroj: Production & Operations Management. Jun2025, Vol. 34 Issue 6, p1426-1439. 14p.

Témata: *MONETIZATION, *PRICES, *MERCHANTS, *HEDGING (Finance), ENERGY storage

IMPACT OF PLATFORM REVENUE STRATEGY CHANGES.

Autoři: Chengzhe Liu Crecelius, Andrew Zahedi, Amir a další

Zdroj: AMA Winter Academic Conference Proceedings. 2025, Vol. 36, p757-760. 4p.

Témata: *MONETIZATION, *BUSINESS revenue, *MARKETING, LIVE streaming, SUBSCRIPTION Internet services

Parasocial parenting, adoption, and monetization of the "internet parent" with the Griswolds on TikTok.

Autoři: Smith, Jacob Kenton Mendelson, Emily A.

Zdroj: International Journal of Cultural Studies. Sep2025, Vol. 28 Issue 5, p907-926. 20p.

Témata: *PARASOCIAL relationships, *MONETIZATION, *INTERNET celebrities, *FAMILY relations, *INFLUENCER marketing, *DUTY, *PARENTAL influences, *INTIMACY (Psychology)

The new industry playbook: digital service innovation in multi-platform ecosystems

Autoři: Ahmed, Tanvir Kowalkowski, Christian

Zdroj: Journal of Enterprise Information Management.

Témata: Digital service innovation, Digital platform, Platform ecosystem, Vertical complementarity, Horizontal complementarity, Data complementarity, Data broker, Data monetization, Platform governance, Boundary resource, Servitization, Business-to-business

Popis souboru: electronic

Přístupová URL adresa: https://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-213566
https://doi.org/10.1108/JEIM-05-2024-0240

THE COST OF FREE: THE EFFECTS OF "WAIT-FOR-FREE" PRICING SCHEMES ON THE MONETIZATION OF SERIALIZED DIGITAL CONTENT.

Autoři: Choi, Angela Aerry Rhee, Ki-Eun Yoon, Chamna a další

Zdroj: MIS Quarterly. Sep2023, Vol. 47 Issue 3, p1073-1100. 28p. 2 Diagrams, 10 Charts, 2 Graphs.

Témata: *PRICING, *MONETIZATION, *STREAMING video & television, *WEBSITES, *CONSUMER behavior, *CONSUMPTION (Economics), *ECONOMETRICS, DIGITAL media, HABIT formation

From Free to Paid: Monetizing a Non-Advertising-Based App.

Autoři: Cao, Jingcun Chintagunta, Pradeep Li, Shibo

Zdroj: Journal of Marketing Research (JMR). Aug2023, Vol. 60 Issue 4, p707-727. 21p. 2 Diagrams, 4 Charts, 4 Graphs.

Témata: *MONETIZATION, *PRICING, *PRODUCT design, *BUSINESS models, *ADVERTISING, MOBILE apps

REVENUE ROUNDUP: AI marketplaces offer publishers a new revenue lifeline.

Autoři: Sillick, Bob (AUTHOR) bobsillick@gmail.com

Zdroj: Editor & Publisher. Oct2025, Vol. 158 Issue 10, p50-53. 4p. 5 Color Photographs, 1 Diagram.

Témata: *MONETIZATION, *ADVERTISING revenue, *FAIR use (Copyright), *PUBLISHING, DIGITAL technology, COPYRIGHT lawsuits, GENERATIVE artificial intelligence

Korporace: OPENAI Inc.

Reviews & Products: NEW York Times, The (Newspaper)