Suchergebnisse - "MASS media industry"

The 'attention equation': Winning the right battles for consumer attention.

Autoren: Ahuja, Kabir Brodherson, Marc Bank, Jordan et al.

Quelle: McKinsey Quarterly. 2025, Issue 4, p78-91. 13p. 1 Color Photograph, 1 Diagram, 4 Graphs.

Schlagwörter: *MASS media industry, *ADVERTISING effectiveness, *CUSTOMER relations, *ADVERTISING, ATTENTION span, SELECTIVITY (Psychology), ATTENTION testing

(NAICS 54184): Media Representatives Industry.

Quelle: United States Media Representatives Industry Report. 2026, p1-205. 204p.

Schlagwörter: *MEDIA representatives, *MASS media industry, *ADVERTISING agencies, *MARKET segmentation, *BUSINESS forecasting

Geografische Kategorien: UNITED States

Media Mergers in Nested Markets.

Autoren: Martimort, David Sand‐Zantman, Wilfried

Quelle: Journal of Economics & Management Strategy. Fall2025, Vol. 34 Issue 3, p696-713. 18p.

Schlagwörter: *MASS media industry mergers, *MULTI-sided platform businesses, *ADVERTISERS, *ECONOMIC competition, TELEVISION viewers

Ist alles Medien? Die Definition des Mediensektors und seiner Branchen im digitalen Umfeld.

Autoren: Lowe, Gregory F. Noam, Eli M.

Quelle: MedienWirtschaft. 2025 Spl, Vol. 22, p96-109. 14p.

Schlagwörter: *DIGITAL transformation, *MASS media industry, *MARKET positioning, MASS media influence

KI in der Medienbranche: Content-Erstellung, Mediendesign und Produktion.

Autoren: Schmidt, Albrecht¹ albrecht.schmidt@ifi.lmu.de

Quelle: MedienWirtschaft. 2025 Spl, Vol. 22, p75-83. 9p.

Schlagwörter: *ARTIFICIAL intelligence, *MASS media industry, *AUTOMATION, *ECONOMIC efficiency, WEB personalization, DESIGN, VIDEO production & direction, GRAPHIC design

Rechtliche Antworten auf die Künstliche Intelligenz im Mediensektor.

Autoren: Oster, Jan¹ j.s.oster@hum.leidenuniv.nl

Quelle: MedienWirtschaft. 2025 Spl, Vol. 22, p49-54. 6p.

Schlagwörter: *ARTIFICIAL intelligence, *MASS media industry, *DATA protection, STATUTES, FREEDOM of the press, DIGITAL media

Das Ziel: Die Nummer eins: Elisabeth Frank, designierte Managing Director Austria der RTL AdAlliance, spricht im Interview über den „Total Video"-Ansatz und ihre Ziele.

Autoren: Fejzuli, Dinko

Quelle: Medianet. 10/24/2025, Vol. 25 Issue 2447, p12-14. 3p.

Schlagwörter: *MASS media industry

Geografische Kategorien: AUSTRIA

Firma/Körperschaft: RTL Group SA

Is a sustainable audiovisual industry possible? A review of the Turkish case.

Autoren: Aslan, Mustafa Buluş, Berkay Yılmaz, Muzaffer Musab

Quelle: Media Practice & Education. Nov2025, p1-21. 21p. 3 Illustrations.

Schlagwörter: *MOTION picture industry, *MASS media industry, *AUDIOVISUAL equipment industry, *STAKEHOLDER theory, *MARKET design & structure (Economics), *FIELD research

Überlebensstrategien in der Medienbranche.

Autoren: Kahlmann, Alexander¹ alexander.kahlmann@highberg.com

Quelle: MedienWirtschaft. 2025 Spl, Vol. 22, p120-122. 3p.

Schlagwörter: *MASS media industry, *ARTIFICIAL intelligence, *BUSINESS models, *TECHNOLOGICAL innovations, *BUSINESS continuity planning, *BUSINESS revenue, DIGITAL technology, CLOUD computing

Megatrends und Medien: Von der Technologie bis zum Nutzererlebnis.

Autoren: Feist, Holger¹ holger.feist@nunatak.com

Quelle: MedienWirtschaft. 2025 Spl, Vol. 22, p124-126. 3p.

Schlagwörter: *MASS media industry, *ARTIFICIAL intelligence, *CONTENT marketing, *MASS media policy, *INFORMATION technology industry, DIGITAL technology, TRUST, DISINFORMATION

Innovation in trust measurement: introduction of the short and medium media brand trust scale.

Autoren: Heim, Steffen¹ (AUTHOR) heims@hsu-hh.de

Quelle: Journal of Media Business Studies. May2025, p1-24. 24p. 3 Illustrations.

Schlagwörter: *CONSUMER behavior, *MASS media industry, *STATISTICAL reliability, PRAGMATICS, VERSTEHEN, MASS media influence

The New Invisible Hand: How Common Owners Use the Media as a Strategic Tool.

Autoren: DesJardine, Mark R. Shi, Wei Cheng, Xin

Quelle: Administrative Science Quarterly. Dec2023, Vol. 68 Issue 4, p956-1007. 52p.

Schlagwörter: *MASS media industry, *ECONOMIC competition, *INSTITUTIONAL ownership (Stocks), *FREE enterprise, *INVESTORS, *MASS media

点 “赞” 的 前世今生 与 创新启示.

Alternate Title: WHAT THE LIKE BUTTON CAN TEACH US ABOUT INNOVATION.

Autoren: 马丁·里夫斯 鲍勃·古德森

Quelle: Harvard Business Review China. May2025, Issue 5, p34-42. 9p.

Schlagwörter: *MASS media industry, *INTERNET marketing, *INTERNET, *INTERNET advertising, SOCIAL media, CURIOSITY

Firma/Körperschaft: META Platforms Inc.

تأثير الذكاء الاصطناعي على الجانب الاقتصادي في صناعة الاعلام: نظرة العاملين في المجال الإعلامي الفلسطيني.

Alternate Title: The Impact of Artificial Intelligence on the Economy in the Media Industry: Perspectives of Palestinian Media Workers.

Autoren: هنادي دويكات¹ hanadi.dwikat@aaup.edu

Quelle: An-Najah University Journal for Research, B: Humanities. Aug2025, Vol. 39 Issue 8, p611-626. 16p.

Schlagwörter: *ARTIFICIAL intelligence, *MASS media industry, *LABOR market, *RESOURCE allocation, *REAL economy, *ECONOMIC opportunities

'Grand designs?' Investigating the cultural and spatial logics of Channel 4's media hub workspaces in Leeds, Bristol and Glasgow.

Autoren: Champion, Katherine Lee, David

Quelle: European Journal of Cultural Studies. Aug2025, Vol. 28 Issue 4, p957-980. 24p.

Schlagwörter: *MASS media industry, *REGIONAL development, *DECENTRALIZATION in government, *SPATIAL behavior, *URBAN renewal, *PUBLIC broadcasting, *SOCIOCULTURAL factors

Geografische Kategorien: LEEDS (England), GLASGOW (Scotland), UNITED Kingdom

Firma/Körperschaft: CHANNEL Four Television Corp.

The Lure of Cultural Authenticity: Netflix and Speculative Koreanness in the Global Media Market.

Autoren: Han, Benjamin M. Yong Jin, Dal Yoon, Kyong

Quelle: Television & New Media. Jul2025, Vol. 26 Issue 5, p624-640. 17p.

Schlagwörter: *MASS media industry, *WORLD culture, *CONTENT analysis, *CRITICAL analysis, *EXPORT marketing

"A love-addled brain is an incurable malady": Online debates on contemporary romantic relationships within a Chinese postfeminist context.

Autoren: Zou, Wenxue Yang, Xiaoya Liu, Zikun

Quelle: International Journal of Cultural Studies. Jul2025, Vol. 28 Issue 4, p760-777. 18p.

Schlagwörter: *CRITICAL discourse analysis, *WOMEN in the mass media industry, *YOUNG women, *TELEVISION series, *FEMINISM, *POSTFEMINISM

Geografische Kategorien: CHINA

BOOKSHELVES TO BYLINES.

Autoren: Asch, Sarah

Quelle: Library Journal. Aug2025, Vol. 150 Issue 8, p24-26. 3p. 3 Color Photographs.

Schlagwörter: *MASS media industry, *LIBRARIES, *COMMON misconceptions, *JOURNALISTS, *MEDIA literacy

Seven West Media Ltd SWOT Analysis.

Quelle: Seven West Media Limited SWOT Analysis. 10/8/2025, p1-7. 7p.

Schlagwörter: *MASS media industry, *SWOT analysis

Geografische Kategorien: WESTERN Australia

Firma/Körperschaft: SEVEN West Media Ltd.

MarketLine Company Profile: Seven West Media Ltd.

Quelle: Seven West Media Limited MarketLine Company Profile. 10/8/2025, p1-33. 33p.

Schlagwörter: *MASS media industry

Geografische Kategorien: AUSTRALIA

Firma/Körperschaft: WEST Australian Newspapers Holdings Ltd.