Výsledky vyhľadávania - "Locander, William B."

Dignity in the workplace: a frontline service employee perspective.

Autori: Mertz, Breanne A. Locander, Jennifer A. Brown, Barron W. a ďalší

Zdroj: Journal of Marketing Theory & Practice; Fall2024, Vol. 32 Issue 4, p506-521, 16p

Predmety: ORGANIZATIONAL commitment, EMPLOYEE well-being, LEADERSHIP ethics, STRUCTURAL equation modeling, EMPLOYEE attitudes

Born to sell or selling yourself out? The role of emotional labor in B2B salespeople.

Autori: Holyfield, Grace Locander, William B.

Zdroj: Journal of Business & Industrial Marketing; 2025, Vol. 40 Issue 9, p1879-1891, 13p

Predmety: EMOTIONAL labor, SALES personnel, INDUSTRIAL marketing, ORGANIZATIONAL performance, JOB performance, EMOTION regulation

The effect of supervisor bottom-line mentality and supervisory support on salesperson lone wolf tendencies–implications for turnover intention and performance.

Autori: Brown, Barron W. Locander, David A. Locander, William B.

Zdroj: Journal of Marketing Theory & Practice; Summer2025, Vol. 33 Issue 3, p366-390, 25p

Predmety: STRUCTURAL equation modeling, RESEARCH questions, SALES personnel, SUPERVISORS, INTENTION

Typography Talks: Influencing Vintage Anemoia and Product Safety Perceptions with Vintage Typography.

Autori: Kulczynski, Alicia Hook, Margurite

Zdroj: Journal of Marketing; Jul2024, Vol. 88 Issue 4, p129-153, 25p

Predmety: VINTAGE design, CONSUMER behavior, PRODUCT safety, TYPOGRAPHIC design, CONSUMER attitudes, NOSTALGIA marketing

Dr. Seuss's Sneetches.

Autori: Locander, William B. Luechauer, David L.

Zdroj: Marketing Management; Jan/Feb2008, Vol. 17 Issue 1, p44-47, 4p, 1 Color Photograph

Predmety: CHILDREN'S literature & society, AUTHORS, ADVERTISING, MARKETING management, BRAND image, FICTION & society

Reviews & Products: SNEETCHES & Other Stories, The (Book)

Osoby: SEUSS, Dr., 1904-1991

Leadership Lessons of Theodor Seuss Geisel.

Autori: Locander, William B. Luechauer, David L.

Zdroj: Marketing Management; Nov/Dec2008, Vol. 17 Issue 6, p43-46, 4p, 1 Color Photograph

Predmety: CHILDREN'S literature, CHILDREN'S stories, ILLUSTRATED children's books, CHILDREN'S books, AUTHORS

Osoby: SEUSS, Dr., 1904-1991

The Discomfort of Things! Tidying-up and Decluttering in Consumers' Homes.

Autori: Gollnhofer, Johanna F Bhatnagar, Kushagra Manke, Birte

Zdroj: Journal of Consumer Research; Aug2025, Vol. 52 Issue 2, p393-415, 23p

Predmety: ORDERLINESS, PERSONAL belongings, HOUSEHOLDS, CONSUMER behavior, STORAGE in the home, AFFLUENT consumers, SPECIALISTS

Resourcing Hope: Refugee Agentive Consumption Acts in Protracted Displacement.

Autori: El Jurdi, Hounaida A. Baktir, Zeynep Price, Linda L.

Zdroj: Journal of Public Policy & Marketing; Jan2025, Vol. 44 Issue 1, p43-60, 18p

Predmety: SYRIAN refugees, SUBJECTIVE well-being (Psychology), CONSUMERS, WOMEN refugees, WELL-being, REFUGEES

Analyzing the Cultural Contradictions of Authenticity: Theoretical and Managerial Insights from the Market Logic of Conscious Capitalism.

Autori: Thompson, Craig J. Kumar, Ankita

Zdroj: Journal of Marketing; Sep2022, Vol. 86 Issue 5, p21-41, 21p, 1 Color Photograph, 2 Diagrams, 1 Chart

Predmety: CULTURE, AUTHENTICITY (Philosophy), CAPITALISM, CONSUMER ethics, MARKETING personnel, LOCAL foods, BRAND image, SMALL business marketing, CONSUMER psychology

The role of brand gratitude in consumer relationships with cool brands.

Autori: Koskie, Melanie Moore Freling, Ryan E. Locander, William B. a ďalší

Zdroj: Journal of Product & Brand Management; 2024, Vol. 33 Issue 4, p419-435, 17p

Predmety: BRAND image, BRANDING (Marketing), CONSUMER psychology, GRATITUDE, CONSUMERS, EMOTIONAL labor

Journal of Consumer Research Thirty-Year Cumulative Index: Author Index.

Zdroj: Journal of Consumer Research; Jun2004 Supplement, Vol. 31, pS1-S148, 148p

Predmety: INDEXES, CONSUMER research

More Gamer, Less Girl: Gendered Boundaries, Tokenism, and the Cultural Persistence of Masculine Dominance.

Autori: Drenten, Jenna Harrison, Robert L Pendarvis, Nicholas J

Zdroj: Journal of Consumer Research; Jun2023, Vol. 50 Issue 1, p2-24, 23p, 1 Color Photograph, 1 Diagram, 3 Charts

Predmety: VIDEO game culture, GENDER inequality, TOKENISM, MALE domination (Social structure), CONSUMER culture

A Guide for Early Career Success in Academic Research.

Autori: Obilo, Obinna O. Locander, William B. Locander, David A.

Zdroj: Atlantic Marketing Journal; 2020, Vol. 9 Issue 1, p29-42, 14p

Predmety: OCCUPATIONAL achievement, EDUCATORS, UNIVERSITY research, DOCTORAL students, DOCTORAL programs

The Effect of Self-Confidence and Anxiety on Information Seeking in Consumer Risk Reduction.

Autori: Locander, William B. Hermann, Peter W.

Zdroj: Journal of Marketing Research (JMR); May79, Vol. 16 Issue 2, p268-274, 7p, 2 Charts

Predmety: SELF-confidence, UNCERTAINTY, ANXIETY, SELF-reliance, INFORMATION resources, CONSUMER education, CONFIDENCE, CONSUMER behavior, CONSUMER attitudes, RISK assessment, ECONOMICS

Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing.

Autori: Stremersch, Stefan Winer, Russell S. Camacho, Nuno

Zdroj: Journal of Marketing; Sep2021, Vol. 85 Issue 5, p1-21, 21p, 3 Diagrams, 5 Charts, 1 Graph

Predmety: BUSINESS school faculty, AGENCY theory, EDUCATION research, MARKETING education, LITERACY

Consumer Desires and the Fluctuating Balance between Liquid and Solid Consumption: The Case of Finnish Clothing Libraries.

Autori: Rosenberg, Laura M Weijo, Henri A Kerkelä, Iina

Zdroj: Journal of Consumer Research; Dec2023, Vol. 50 Issue 4, p826-847, 22p

Predmety: CONSUMER attitudes, CONSUMPTION (Economics), FASHION, DESIRE, CLOTHING industry, SUBSCRIPTION services

Geografický termín: HELSINKI (Finland)

The Roar of the Crowd: How Interaction Ritual Chains Create Social Atmospheres.

Autori: Hill, Tim Canniford, Robin Eckhardt, Giana M.

Zdroj: Journal of Marketing; May2022, Vol. 86 Issue 3, p121-139, 19p, 3 Color Photographs, 1 Diagram, 3 Charts

Predmety: CONSUMER behavior, RITUAL, SOCIAL interaction, EMOTIONS, STIMULUS & response (Psychology), PLACE marketing, VALUE creation

Strong Anxiety Boosts New Product Adoption When Hope Is Also Strong.

Autori: Lin, Yu-Ting MacInnis, Deborah J. Eisingerich, Andreas B.

Zdroj: Journal of Marketing; Sep2020, Vol. 84 Issue 5, p60-78, 19p, 2 Diagrams, 4 Charts

Predmety: ANXIETY, HOPE, CONSUMER behavior, CONSUMER goods, PERCEIVED control (Psychology), MARKETING

A Market-Based Procedure for Assessing and Improving Content Validity

Autori: Gebhardt, Gary F Carrillat, François A Riggle, Robert J a ďalší

Relation: Customer Needs and Solutions; Gebhardt, GF; Carrillat, FA; Riggle, RJ; Locander, WB, A Market-Based Procedure for Assessing and Improving Content Validity, Customer Needs and Solutions, 2020, 7 (1-2), pp. 19-41; https://hdl.handle.net/10072/421528

Dostupnosť: https://hdl.handle.net/10072/421528
https://doi.org/10.1007/s40547-019-00099-w

ENVIRONMENTALLY CONCERNED CONSUMERS--RACIAL VARIATIONS.

Autori: Murphy, Patrick E. Kangun, Norman Locander, William B.

Zdroj: Journal of Marketing; Oct1978, Vol. 42 Issue 4, p61-66, 6p, 1 Diagram, 3 Charts

Predmety: WOMEN consumers, AFRICAN American women, COMMERCIAL products & the environment, BLACK people as consumers, CONSUMER behavior, CONSUMER research, WHITE women, CONSUMPTION (Economics), GREEN marketing

Geografický termín: UNITED States