Výsledky vyhledávání - "LIVE streaming"

REAL-TIME SALES DATA, STREAMER IMPROVISATION, AND SALES PERFORMANCE: EVIDENCE FROM LIVE STREAM SELLING.

Autoři: He, Yumei Huang, Ni Wang, Lingli a další

Zdroj: MIS Quarterly. Dec2025, Vol. 49 Issue 4, p1567-1594. 28p. 2 Color Photographs, 8 Charts.

Témata: *SALES, *SELLING, *ELECTRONIC commerce, *SALES statistics, *DECISION making, LIVE streaming, DATA, PERFORMANCE

Retail competition in the era of live streaming: multi-channel pricing and consumer surplus.

Autoři: Ku, Yaoyao Xu, Yadong Du, Jianhui

Zdroj: International Journal of Production Research. Oct2025, p1-21. 21p. 7 Illustrations.

Témata: *CONSUMERS' surplus, *RETAIL industry, *SALES statistics, *MARKETING strategy, *ELECTRONIC commerce, *GAME theory, LIVE streaming

Supplier encroachment through live-streaming: the role of channel structure and hybrid contract.

Autoři: Du, Zimo Zhang, Jianxiong Liao, Cong a další

Zdroj: International Journal of Production Research. Aug2025, p1-23. 23p. 10 Illustrations.

Témata: *SUPPLY chains, *REVENUE sharing (Corporations), *CONTRACTS, *MARKETING channels, *CONTRACT negotiations, LIVE streaming

Exploring consumer behavioural inertia in live streaming commerce.

Autoři: Wang, Shuman Yin, Yajing Yuan, Chunlin a další

Zdroj: Journal of Marketing Management. May2025, Vol. 41 Issue 5/6, p485-507. 23p.

Témata: *CONSUMER behavior, *ONLINE shopping, *CONSUMER preferences, *PRODUCT management, LIVE streaming, MOMENTS of inertia

What Drives Purchase Intention in Live Streaming E-Commerce? The Perspectives of Virtual Streamers.

Autoři: Yu, Teng Teoh, Ai Ping Bian, Qing a další

Zdroj: International Journal of Human-Computer Interaction. Dec2025, Vol. 41 Issue 23, p14689-14708. 20p.

Témata: *ELECTRONIC commerce, *FLOW theory (Psychology), *CONSUMER behavior, LIVE streaming, GENDER differences (Sociology), TRUST, PARTICIPATION

Customer Motivation and Engagement in Entertainment Versus Education Types of Live‐Streaming.

Autoři: Kao, Wei‐Kang Liu, Sa

Zdroj: International Journal of Consumer Studies. Nov2025, Vol. 49 Issue 6, p1-20. 20p.

Témata: *INTERNET marketing, *INTERNET entertainment, LIVE streaming, SELF-determination theory, PARTICIPATION, LEARNING, MOTIVATION (Psychology)

The Role of Shopee Live Streaming in Building Customer Engagement and Repurchase Intention.

Autoři: Setyono, Clarissa Angelina Berlianto, Margaretha Pink

Zdroj: Jurnal Nusantara Aplikasi Manajemen Bisnis. okt2025, Vol. 10 Issue 2, p545-561. 17p.

Témata: *CUSTOMER relations, *ONLINE marketplaces, *CONSUMER behavior, LIVE streaming, TRUST, SATISFACTION, UTILITARIANISM, SOCIAL values

Geografický termín: INDONESIA

广州市电商直播时空演化特征及影响因素研究.

Alternate Title: Research on the spatio temporal evolution characteristics and influencing factors of e-commerce live streaming in Guangzhou.

Autoři: 石瑾 钟业喜 吴思雨

Zdroj: Resources Development & Market. 2025, Vol. 41 Issue 11, p1684-1693. 10p.

Témata: *ELECTRONIC commerce, LIVE streaming, SPATIOTEMPORAL processes, SPATIAL arrangement, CITIES & towns

Geografický termín: CHINA, GUANGZHOU (China)

Investigating the Streamer's Halo and Viewer's Bandwagon Effects in Live-stream Sales.

Autoři: Yun, Ruyu Meng, Jie

Zdroj: International Journal of Electronic Commerce. 2025, Vol. 29 Issue 4, p557-592. 36p.

Témata: *ELECTRONIC commerce, *INFLUENCER marketing, *CONSUMER behavior, LIVE streaming, TRUST, COGNITIVE bias

Influence of fan's sports identification on their intention to watch eFootball live-streaming: evidence from football audience.

Autoři: Kumar, Chethan Srivastava, Mukta Thanigan, Jayanthi

Zdroj: Managing Sport & Leisure. Nov2025, Vol. 30 Issue 6, p1554-1576. 23p.

Témata: *LOYALTY, ESPORTS, LIVE streaming, SOCIAL belonging, AUDIENCE participation, SOCCER fans

The Effect of Visual Perspective on Consumer Viewing and Purchase Intention in Live Streaming.

Autoři: Tang, Xiaoli Li, Xiaolin Hao, Zefeng

Zdroj: Journal of Consumer Behaviour. Nov2025, p1. 16p. 4 Illustrations.

Témata: *MARKETING, *MERCHANDISING, *CONSUMER behavior, *FLOW theory (Psychology), LIVE streaming, SENSORY perception, PERSPECTIVE (Art)

The Effect of Product Selection in Live Streaming on Firm Performance: The Roles of Interaction, Scenario, and Brand-Consumer Congruence.

Autoři: Deng, Fumin Chen, Rui Wu, Banggang

Zdroj: Journal of Business-to-Business Marketing. Dec2025, Vol. 32 Issue 4, p479-494. 16p.

Témata: *ORGANIZATIONAL performance, *CONSUMER preferences, *ELECTRONIC commerce, *BRANDING (Marketing), *MARKETING, LIVE streaming, SOCIAL interaction

Can Social Technologies Drive Purchases in E-Commerce Live Streaming? An Empirical Study of Broadcasters' Cognitive and Affective Social Call-to-Actions.

Autoři: Guo, Yutong Zhang, Ying Goh, Khim-Yong a další

Zdroj: Production & Operations Management. Dec2025, Vol. 34 Issue 12, p4039-4059. 21p.

Témata: *ELECTRONIC commerce, *MARKETING strategy, *STREAMING technology, *CONSUMERS, LIVE streaming, PERSUASION (Psychology), TEXT mining

Crowding-Out in Content Monetization Under Pay What You Want: Evidence From Live Streaming.

Autoři: Yao, Dai Lu, Shijie Chen, Xingyu

Zdroj: Production & Operations Management. Dec2025, Vol. 34 Issue 12, p3937-3957. 21p.

Témata: *CROWDING out (Economics), *SOCIAL impact, *MONETIZATION, LIVE streaming, SOCIAL interaction, EMOTIONS

Geografický termín: CHINA

Can you try that on for me? How interactive live-streaming try-ons drive customer purchase in online fashion.

Autoři: Luo, Xi Lim, Xin Jean Cheah, Jun-Hwa a další

Zdroj: Journal of Fashion Marketing & Management. 2025, Vol. 29 Issue 8, p1389-1412. 24p.

Témata: *CONSUMER behavior, *ONLINE shopping, *CONSUMERS, *CONSUMER education, *CUSTOMER relations, LIVE streaming, AUDIENCE participation

VTuber Attractiveness and Its Effect on Viewer Gifting.

Autoři: Liu, Hongyan Zhao, Jichang

Zdroj: International Journal of Human-Computer Interaction. Oct2025, Vol. 41 Issue 20, p12868-12883. 16p.

Témata: SIMILARITY (Psychology), LIVE streaming, AUDIENCE participation, CHARISMA, PLEASANTNESS & unpleasantness (Psychology), VOICE actors & actresses

The effect of celebrity co-streamer type on consumer behavior in live-streaming: evidence from event-related potentials.

Autoři: Tang, Xiaoli Hao, Zefeng Li, Xiaolin

Zdroj: Current Psychology. Oct2025, Vol. 44 Issue 19, p15592-15606. 15p.

Témata: *CONSUMER behavior, *ELECTRONIC commerce, *BUSINESS to consumer transactions, LIVE streaming, EVOKED potentials (Electrophysiology), FAME, EMOTIONS

The marketing value of livestreaming in exhibitions and its impact on buyers.

Autoři: Cui, Yang Yu, Jun Xie, Chaowu a další

Zdroj: Journal of Business & Industrial Marketing. 2025, Vol. 40 Issue 10, p1936-1954. 19p.

Témata: *VALUE added (Marketing), *VALUE (Economics), *CONSUMERS, *CONSUMER behavior, *EXHIBITIONS, *INDUSTRIAL marketing, *BRAND loyalty, LIVE streaming

STREAMS OF GOLD.

Autoři: WOODRUFF, JAY (AUTHOR)

Zdroj: Fast Company. Winter2025/2026, Issue 269, p108-108. 1p. 1 Cartoon or Caricature.

Témata: *STREAMING technology, OLYMPIC Games (33rd : 2024 : Paris, France), LIVE streaming, TELEVISED sports, SPORTSCASTERS

Geografický termín: PARIS (France)

Korporace: NBCUNIVERSAL Media LLC , NATIONAL Broadcasting Co. Inc.

Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales.

Autoři: Gu, Xian Zhang, Xiaoxi Kannan, P.K.

Zdroj: Journal of Marketing. Jul2024, Vol. 88 Issue 4, p64-83. 20p.

Témata: *INFLUENCER marketing, *USER-generated content, *ADVERTISING effectiveness, *MARKETING strategy, *ELECTRONIC commerce, LIVE streaming, SOCIAL media

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