Suchergebnisse - "Kushwaha, Bijay Prasad"

Generative AI in Marketing: Foundations, Trends, and Future Research Propositions.

Autoren: Prasanna, Akshara Kushwaha, Bijay Prasad Alrawad, Mahmaod

Quelle: Human Behavior & Emerging Technologies; 7/14/2025, Vol. 2025, p1-17, 17p

Schlagwörter: GENERATIVE artificial intelligence, BIBLIOMETRICS, ARTIFICIAL intelligence, DATA analytics, TEXT mining

Decision-making process of knowledge push service to improve organizational performance and efficiency: developing knowledge push algorithm.

Autoren: Rubel Kushwaha, Bijay Prasad Miah, Md Helal

Quelle: VINE: The Journal of Information & Knowledge Management Systems; 2025, Vol. 55 Issue 3, p604-621, 18p

Schlagwörter: VALUE creation, ORGANIZATIONAL effectiveness, ORGANIZATIONAL performance, PRICES, DECISION making

A systematic literature review of virtual influencers in marketing using bibliometric analysis.

Autoren: Pushparaj, P. Kushwaha, Bijay Prasad Prashar, Sanjeev

Quelle: International Review on Public & Non Profit Marketing; Sep2025, Vol. 22 Issue 3, p631-662, 32p

Artificial intelligence in marketing research and future research directions: Science mapping and research clustering using bibliometric analysis.

Autoren: Thakur, Jyoti Kushwaha, Bijay Prasad

Quelle: Global Business & Organizational Excellence; Mar2024, Vol. 43 Issue 3, p139-155, 17p

Schlagwörter: BIBLIOMETRICS, ARTIFICIAL intelligence, GENERATIVE artificial intelligence, NATURAL language processing, MARKETING strategy, VALUE stream mapping, TRANSFORMATIVE learning, DISTANCE education

Visualisation of global research trends and future research directions of digital marketing in small and medium enterprises using bibliometric analysis.

Autoren: Amiri, Amiri Mdoe Kushwaha, Bijay Prasad Singh, Rajkumar

Quelle: Journal of Small Business & Enterprise Development; 2023, Vol. 30 Issue 3, p621-641, 21p

Generative AI in Marketing: Promises, Perils, and Public Policy Implications.

Autoren: Kumar, V. Kotler, Philip Gupta, Shaphali et al.

Quelle: Journal of Public Policy & Marketing; Jul2025, Vol. 44 Issue 3, p309-331, 23p

Schlagwörter: GENERATIVE artificial intelligence, MARKETING, GOVERNMENT policy, MARKETING models, HAZARDS

Evaluating the role of microfinance institutions in enhancing the livelihood of urban poor.

Autoren: Hasan, Nazia Singh, Anjani Kumar Agarwal, Manoj Kumar et al.

Quelle: Journal of Economic & Administrative Sciences (2054-6238); 2025, Vol. 41 Issue 1, p114-131, 18p

Social Media Influencer Marketing: A Systematic Literature Review Using TCM and ADO Framework.

Autoren: Pushparaj, P. Kushwaha, Bijay Prasad

Quelle: International Journal of Consumer Studies; Nov2024, Vol. 48 Issue 6, p1-25, 25p

Schlagwörter: INFLUENCER marketing, CONSUMER behavior, MARKETING literature, MARKETING, CONSUMERS

Mediating role of growth needs and job satisfaction on talent sustainability in BPOs and call centres: An evidence from India.

Autoren: Kushwaha, Bijay Prasad Tyagi, Vikas Sharma, Pardeep Bawa et al.

Quelle: Journal of Public Affairs (14723891); Feb2022, Vol. 22 Issue 1, p1-9, 9p

Schlagwörter: CALL centers, JOB satisfaction, EMPLOYEE retention, HUMAN resources departments, SUSTAINABILITY, SAMPLING (Process), OCCUPATIONAL training

Geografische Kategorien: INDIA

The process optimization method of the optimal online sales model of information product demand concerning the spillover effect.

Autoren: Amin, Rubel Kushwaha, Bijay Prasad Miah, Md Helal

Quelle: Journal of International Logistics & Trade; 2023, Vol. 21 Issue 2, p62-83, 22p

Schlagwörter: EXTERNALITIES, INTERNET marketing, SUPPLY chain management, ONLINE information services, BUSINESS models

How Investors' Financial Well-being Influences Enterprises and Individual's Psychological Fitness? Moderating Role of Experience under Uncertainty.

Autoren: Kushwaha, Bijay Prasad Shiva, Atul Tyagi, Vikas

Quelle: Sustainability (2071-1050); Jan2023, Vol. 15 Issue 2, p1699, 22p

Artificial Intelligence in Marketing: Next Generation Strategies and Applications.

Alternate Title: Pazarlamada Yapay Zekâ: Yeni Nesil Stratejiler ve Uygulamalar. (Turkish)

Autoren: GÜLBAŞI, Ali

Quelle: International Journal of Management Academy; 2025, Vol. 8 Issue 3, p786-801, 16p

Schlagwörter: ARTIFICIAL intelligence, MARKETING strategy, CUSTOMER experience, CONSUMER behavior, CHATBOTS, CAMPAIGN management

A Systematic Review of User Attitudes Toward GenAI: Influencing Factors and Industry Perspectives.

Autoren: Chen, Junjie Xie, Wei Xie, Qing et al.

Quelle: Journal of Intelligence; Jul2025, Vol. 13 Issue 7, p78, 46p

Schlagwörter: GENERATIVE artificial intelligence, HUMAN-artificial intelligence interaction, ATTITUDE (Psychology), CROSS-cultural studies, SUSTAINABLE development, ARTIFICIAL intelligence, CREATIVE ability, TECHNOLOGY Acceptance Model

Decision-making process of knowledge push service to improve organizational performance and efficiency: developing knowledge push algorithm

Autoren: Rubel, Rubel Kushwaha, Bijay Prasad Miah, Md Helal

Quelle: VINE Journal of Information and Knowledge Management Systems ; volume 55, issue 3, page 604-621 ; ISSN 2059-5891 2059-5905

Verfügbarkeit: https://doi.org/10.1108/vjikms-08-2022-0280
https://www.emerald.com/insight/content/doi/10.1108/VJIKMS-08-2022-0280/full/xml
https://www.emerald.com/insight/content/doi/10.1108/VJIKMS-08-2022-0280/full/html

Examining the Impact of International Financial Reporting Standards Adoption on Financial Reporting Quality of Multinational Companies.

Autoren: Johri, Amar

Quelle: International Journal of Financial Studies; Dec2024, Vol. 12 Issue 4, p96, 23p

Schlagwörter: FINANCIAL statements, INVESTORS, STRUCTURAL equation modeling, GOVERNMENT policy, PERCEIVED benefit, INTERNATIONAL Financial Reporting Standards, ACCOUNTING standards

Assessing the Effectiveness of Digital Marketing in Enhancing Tourist Experiences and Satisfaction: A Study of Thailand's Tourism Services.

Autoren: Sharafuddin, Mohammed Ali Madhavan, Meena Wangtueai, Sutee

Quelle: Administrative Sciences (2076-3387); Nov2024, Vol. 14 Issue 11, p273, 21p

Schlagwörter: MARKETING effectiveness, SUSTAINABLE tourism, QUALITY of service, INTERNET marketing, INTERNATIONAL tourism, DESTINATION image (Tourism)

Proceedings of the 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023)

Autoren: Sikandar Ali Qalati Mohd Farid Mohd Sharif Mohd. Khairie Ahmad et al.

Resource Type: eBook.

Schlagworte: Globalization, Communities, Social planning, Mass media, Communication

Categories: SOCIAL SCIENCE / Sociology / General, SOCIAL SCIENCE / Media Studies

Contemporary Cases in Management : Perspectives From Emerging Markets

Autoren: Shalini Aggarwal Ashish Gupta

Resource Type: eBook.

Schlagworte: Management--Case studies

Categories: BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Finance / General, BUSINESS & ECONOMICS / Human Resources & Personnel Management, BUSINESS & ECONOMICS / International / Marketing, BUSINESS & ECONOMICS / Project Management, SOCIAL SCIENCE / General, SOCIAL SCIENCE / Regional Studies

COMMUNICATION STUDIES IN PANDEMIC:THE PANORAMA OF TURKEY

Autoren: Zekiye Tamer Gencer

Resource Type: eBook.

Schlagworte: COVID-19 (Disease)--Social aspects--Turkey, Communication--Turkey--History--21st century

Categories: SOCIAL SCIENCE / Sociology / General