Výsledky vyhľadávania - "Kelly Geyskens"

The impact of nutrition claims on purchase behavior for food products

Autori: Niels Holtrop Kathleen Cleeren Kelly Geyskens a ďalší

Zdroj: International Journal of Research in Marketing. 42:788-808

Predmety: Presence claims, INFORMATION, WILLINGNESS, Social Sciences, nutrition claims, presence claims, CONSUMERS PERCEPTION, sales, Consumer choice, Business & Economics, 0502 economics and business, Business, HEALTH CLAIMS, 1505 Marketing, Marketing, Nutrition claims, Absence claims, consumer choice, 05 social sciences, health, WEAK INSTRUMENTS, LOW-FAT, Sales, 3506 Marketing, LABELS, Health, NUTRIENT CONTENT CLAIMS, FUNCTIONAL FOODS, PERCEIVED HEALTHINESS, absence claims

Subject and Author Index, Vol. 49, 2012.

Zdroj: Journal of Marketing Research (JMR); Dec2012, Vol. 49 Issue 6, p1015-1024, 10p

Predmety: INDEXES, MARKETING research

The Impact of Nutrition Claims on SKU Choice: An Investigation of the Effect of SKU and Category Characteristics

Autori: Kelly Geyskens Niels Holtrop Peter C. Verhoef a ďalší

Zdroj: SSRN Electronic Journal.

Predmety: Marketing, 2. Zero hunger, choice model, 05 social sciences, 1. No poverty, health, consumer behavior, m31 - Marketing, nutrition claims, SKU choice, distribution channels/retailing, 12. Responsible consumption, 3. Good health, legal and social issues, 0502 economics and business

Prístupová URL adresa: https://cris.maastrichtuniversity.nl/en/publications/21d5ac43-fb8c-45d3-b46a-462490c0321e
https://doi.org/10.2139/ssrn.3443413
https://cris.maastrichtuniversity.nl/en/publications/705ac555-8556-4108-aa9c-59c9c54fa44b
https://www.narcis.nl/publication/RecordID/oai%3Acris.maastrichtuniversity.nl%3Apublications%2F21d5ac43-fb8c-45d3-b46a-462490c0321e
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3443413
https://cris.maastrichtuniversity.nl/en/publications/the-impact-of-nutrition-claims-on-sku-choice-an-investigation-of-

Pleasure as a Substitute for Size: How Multisensory Imagery Can Make People Happier with Smaller Food Portions.

Autori: CORNIL, YANN CHANDON, PIERRE

Zdroj: Journal of Marketing Research (JMR); Oct2016, Vol. 53 Issue 5, p847-864, 70p, 29 Color Photographs, 3 Illustrations, 1 Diagram, 1 Chart, 6 Graphs

Predmety: FOOD portions, PLEASURE, FOOD habits, PUBLIC health, HEDONISTIC consumption, HUNGER, FOOD consumption, PSYCHOLOGY

Revisiting surprise appeals: How surprise labeling curtails consumption.

Autori: Schumacher, Anika Goukens, Caroline Geyskens, Kelly a ďalší

Zdroj: Journal of Consumer Psychology (John Wiley & Sons, Inc. ); Apr2025, Vol. 35 Issue 2, p238-259, 22p

The Challenge of Retaining Customers Acquired with Free Trials.

Autori: DATTA, HANNES FOUBERT, BRAM VAN HEERDE, HARALD J.

Zdroj: Journal of Marketing Research (JMR); Apr2015, Vol. 52 Issue 2, p217-234, 18p, 1 Diagram, 7 Charts, 4 Graphs

Predmety: SAMPLES (Commerce), CUSTOMER retention, CUSTOMER lifetime value, CONSUMER behavior, CONSUMER attitudes, SALES promotion, MARKETING, SUBSCRIPTION services, PANEL analysis

Feeling well surrounded: Perceived societal support fosters healthy eating.

Autori: van den Enden, Gitta Geyskens, Kelly Goukens, Caroline

Zdroj: Journal of Health Psychology; Feb2024, Vol. 29 Issue 2, p113-122, 10p

Predmety: FOOD habits, SOCIAL support, NUTRITION, DIET, DESCRIPTIVE statistics, HEALTH behavior, RESEARCH funding

Geografický termín: NETHERLANDS

Subject and Author Index 2007.

Zdroj: Journal of Public Policy & Marketing; Fall2007, Vol. 26 Issue 2, p308-311, 4p

Healthy Satiation: The Role of Decreasing Desire in Effective Self-Control.

Autori: REDDEN, JOSEPH P. HAWS, KELLY L.

Zdroj: Journal of Consumer Research; Feb2013, Vol. 39 Issue 5, p1100-1114, 15p, 1 Diagram, 4 Graphs

Predmety: SELF-control, FOOD consumption research, DESIRE, HEALTH behavior, NATURAL foods, CONSUMER behavior research, PSYCHOLOGY

The Best of Both Worlds? Effects of Attribute-Induced Goal Conflict on Consumption of Healthful Indulgences.

Autori: Belei, Nina Geyskens, Kelly Goukens, Caroline a ďalší

Zdroj: Journal of Marketing Research (JMR); Dec2012, Vol. 49 Issue 6, p900-909, 10p, 1 Black and White Photograph, 2 Graphs

Predmety: SELF-control, FOOD marketing, CONSUMER research, CONSUMER psychology, CONSUMPTION (Economics) & psychology, MARKETING research, PSYCHOLOGY

A Goal-Based Model of Product Evaluation and Choice.

Autori: VAN OSSELAER, STIJN M. J. JANISZEWSKI, CHRIS

Zdroj: Journal of Consumer Research; Aug2012, Vol. 39 Issue 2, p260-292, 33p, 2 Diagrams, 6 Charts

Predmety: CONSUMER preferences, CONSUMER goods, EVALUATION research, GOAL (Psychology), PRODUCT attributes, SOCIAL science methodology

Socioeconomic and Environmental Factors Associated With Increased Alcohol Purchase and Consumption in 38 Countries During the Covid-19 Pandemic.

Autori: Kyaw Hla, Zaheer Ramalho, Rodrigo Teunissen, Lauranna a ďalší

Zdroj: Frontiers in Psychiatry; 1/14/2022, Vol. 13, p1-11, 11p

Predmety: COVID-19 pandemic, ALCOHOL drinking, SOCIOECONOMIC factors, TELECOMMUTING, PSYCHOLOGICAL distress

The Halo Effect of Product Color Lightness on Hedonic Food Consumption.

Autori: Madzharov, Adriana V. Ramanathan, Suresh Block, Lauren G.

Zdroj: Journal of the Association for Consumer Research; Oct2016, Vol. 1 Issue 4, p579-591, 13p

Predmety: HALO effect (Psychology), HEDONISTIC consumption, FOOD consumption, PSYCHOLOGY of color, CALORIC content of foods

All in the Family? Parental Roles in the Epidemic of Childhood Obesity.

Autori: MOORE, ELIZABETH S. WILKIE, WILLIAM L. DESROCHERS, DEBRA M.

Zdroj: Journal of Consumer Research; Feb2017, Vol. 43 Issue 5, p824-859, 36p, 5 Diagrams, 1 Graph

Predmety: CHILDHOOD obesity, PARENT-child relationships, FAMILY health, SOCIALIZATION, LIFE course approach

Choice Architecture Effects on Indulgent Consumption: Evidence from Combinations of Nudges at an Ice-Cream Store.

Autori: Oh, Ga-Eun van der Lans, Ralf Mukhopadhyay, Anirban

Zdroj: Journal of the Association for Consumer Research; Oct2022, Vol. 7 Issue 4, p450-460, 11p

Predmety: FOOD labeling, CONSUMPTION (Economics), CUSTOMER orientation, MENTAL representation, CONSUMERS

1 When Temptation Hits You: The Influence of Weak versus Strong Food Temptations

Autori: Kelly Geyskens Siegfried Dewitte Mario Pandelaere a ďalší

Prispievatelia: Kelly Geyskens Siegfried Dewitte Mario Pandelaere a ďalší

Zdroj: https://lirias.kuleuven.be/bitstream/123456789/82223/1/0537.pdf.

Popis súboru: application/pdf

Relation: http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.515.5101

Dostupnosť: http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.515.5101

For the Fun of It: Harnessing Immediate Rewards to Increase Persistence in Long-Term Goals.

Autori: WOOLLEY, KAITLIN FISHBACH, AYELET

Zdroj: Journal of Consumer Research; Apr2016, Vol. 42 Issue 6, p952-966, 15p, 1 Chart, 2 Graphs

Predmety: REWARD (Psychology), GOAL (Psychology), CONSUMERS, PERSISTENCE (Personality trait), MOTIVATION (Psychology), SELF regulation, EXERCISE & psychology

The Backdoor to Overconsumption: The Effect of Associating “Low-Fat” Food with Health References.

Autori: Geyskens, Kelly Pandelaere, Mario Dewitte, Siegfried a ďalší

Zdroj: Journal of Public Policy & Marketing; Spring2007, Vol. 26 Issue 1, p118-125, 8p, 1 Chart

Predmety: LOW-fat foods, FOOD consumption, PRIMING (Psychology), FOOD habits research, WEIGHT gain, BODY weight, HYPERPHAGIA, OBESITY, POLITICAL planning, SELF-perception, MARKETING, PSYCHOLOGY

Licensing Indulgence in the Present by Distorting Memories of Past Behavior.

Autori: MAY, FRANK IRMAK, CAGLAR

Zdroj: Journal of Consumer Research; Oct2014, Vol. 41 Issue 3, p624-641, 18p, 1 Diagram, 2 Charts, 6 Graphs

Predmety: IMPULSIVE personality, GOAL (Psychology), MEMORY, FOOD habits & psychology, CONSUMPTION (Economics) & psychology, CONSUMER psychology, PSYCHOLOGY

Attract the best: The attraction effect as an effective strategy to enhance healthy choices.

Autori: van den Enden, Gitta Geyskens, Kelly

Zdroj: PLoS ONE; 11/4/2021, Vol. 16 Issue 11, p1-8, 8p

Predmety: SNACK foods, CONSUMER preferences, DECISION making, SELF-control