Suchergebnisse - "Kathleen Cleeren"

The impact of nutrition claims on purchase behavior for food products

Autoren: Niels Holtrop Kathleen Cleeren Kelly Geyskens et al.

Quelle: International Journal of Research in Marketing. 42:788-808

Schlagwörter: Presence claims, INFORMATION, WILLINGNESS, Social Sciences, nutrition claims, presence claims, CONSUMERS PERCEPTION, sales, Consumer choice, Business & Economics, 0502 economics and business, Business, HEALTH CLAIMS, 1505 Marketing, Marketing, Nutrition claims, Absence claims, consumer choice, 05 social sciences, health, WEAK INSTRUMENTS, LOW-FAT, Sales, 3506 Marketing, LABELS, Health, NUTRIENT CONTENT CLAIMS, FUNCTIONAL FOODS, PERCEIVED HEALTHINESS, absence claims

How Retailers Change Ordering Strategies When Suppliers Go Direct.

Autoren: Van Crombrugge, Michiel Breugelmans, Els Gryseels, Femke et al.

Quelle: Journal of Marketing; Mar2025, Vol. 89 Issue 2, p141-162, 22p

Schlagwörter: RETAIL industry, SUPPLIERS, BUSINESS-to-business transactions, DIRECT selling, INVENTORY control, EXPERTISE, POWER (Social sciences)

The Impact of Nutrition Claims on SKU Choice: An Investigation of the Effect of SKU and Category Characteristics

Autoren: Kelly Geyskens Niels Holtrop Peter C. Verhoef et al.

Quelle: SSRN Electronic Journal.

Schlagwörter: Marketing, 2. Zero hunger, choice model, 05 social sciences, 1. No poverty, health, consumer behavior, m31 - Marketing, nutrition claims, SKU choice, distribution channels/retailing, 12. Responsible consumption, 3. Good health, legal and social issues, 0502 economics and business

Zugangs-URL: https://cris.maastrichtuniversity.nl/en/publications/21d5ac43-fb8c-45d3-b46a-462490c0321e
https://doi.org/10.2139/ssrn.3443413
https://cris.maastrichtuniversity.nl/en/publications/705ac555-8556-4108-aa9c-59c9c54fa44b
https://www.narcis.nl/publication/RecordID/oai%3Acris.maastrichtuniversity.nl%3Apublications%2F21d5ac43-fb8c-45d3-b46a-462490c0321e
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3443413
https://cris.maastrichtuniversity.nl/en/publications/the-impact-of-nutrition-claims-on-sku-choice-an-investigation-of-

Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises.

Autoren: Cleeren, Kathleen van Heerde, Harald J. Dekimpe, Marnik G.

Quelle: Journal of Marketing; Mar2013, Vol. 77 Issue 2, p58-77, 20p, 1 Diagram, 7 Charts

Schlagwörter: BRAND scandals, MANUFACTURING defects, MATHEMATICAL models of consumer behavior, PRODUCT image, BRAND image, PRODUCT recall

Make it up to you or not: understanding the role of substantive versus symbolic CSR activities following product-harm crises.

Autoren: Yang, Yaopan Li, Songsong Yang, Jin

Quelle: European Journal of Finance; Jan2025, Vol. 31 Issue 2, p99-121, 23p

Schlagwörter: SOCIAL responsibility of business, INSTITUTIONAL investors, FINANCIAL crises, DEVELOPED countries, FINANCIAL risk

Competition in Local-Service Sectors

Autoren: Kathleen Cleeren A Marnik G. Dekimpea B Frank Verbovena et al.

Weitere Verfasser: Kathleen Cleeren A Marnik G. Dekimpea B Frank Verbovena et al.

Quelle: http://www.econ.kuleuven.ac.be/public/ndbad83/Frank/Papers/Cleren, Dekimpe %26 Verboven, 2005.pdf.

Schlagwörter: Competition, Local-service sectors, Empirical entry models, Movie industry

Dateibeschreibung: application/pdf

Relation: http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.490.220; http://www.econ.kuleuven.ac.be/public/ndbad83/Frank/Papers/Cleren, Dekimpe %26 Verboven, 2005.pdf

Verfügbarkeit: http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.490.220
http://www.econ.kuleuven.ac.be/public/ndbad83/Frank/Papers/Cleren, Dekimpe %26 Verboven, 2005.pdf

What is the impact of a conflict delisting on firm value? An investigation of the role of conflict and firm characteristics.

Autoren: Hermans, Marleen Raassens, Néomie Cleeren, Kathleen

Quelle: Journal of the Academy of Marketing Science; Jan2024, Vol. 52 Issue 1, p240-259, 20p

Schlagwörter: LISTING of securities, FINANCIAL market reaction, ENTERPRISE value

Debt enforcement, financial leverage, and product failures: Evidence from China and the United States.

Autoren: Yang, Yaopan Li, Songsong Wu, Hengqin

Quelle: Journal of Financial Research; Sep2023, Vol. 46 Issue 3, p763-789, 27p, 10 Charts, 4 Graphs

Schlagwörter: PRODUCT failure, CHINA-United States relations, DEBT, DISTRESSED securities, FINANCIAL leverage, CAPITAL structure, INCENTIVE (Psychology)

Geografische Kategorien: CHINA

Paths to Healthier Eating: Perceptions and Interventions for Success.

Autoren: Chandon, Pierre Haws, Kelly L. Liu, Peggy J.

Quelle: Journal of the Association for Consumer Research; Oct2022, Vol. 7 Issue 4, p383-392, 10p

Schlagwörter: FOOD habits, NUDGE theory, FOOD labeling, ICE cream industry, CONSUMER behavior, FOOD portions, CONSUMER preferences

The Effect of Preference Expression Modality on Self-Control.

Autoren: KLESSE, ANNE-KATHRIN LEVAV, JONATHAN GOUKENS, CAROLINE

Quelle: Journal of Consumer Research; Dec2015, Vol. 42 Issue 4, p535-550, 16p, 2 Color Photographs, 2 Charts, 1 Graph

Schlagwörter: SELF-control, CONTROL (Psychology), SPEECH, LANGUAGE & languages, CONSUMER preferences, CONSUMER behavior

Categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviews.

Autoren: Meyer, Jan-Hinrich De Ruyter, Ko Grewal, Dhruv et al.

Quelle: Journal of the Academy of Marketing Science; Mar2020, Vol. 48 Issue 2, p222-245, 24p

Schlagwörter: SOCIAL stigma, SOCIAL marketing, MEDICAL care marketing, WELL-being, IMPLICIT attitudes, FRAMES (Social sciences)

Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research.

Autoren: Cleeren, Kathleen Dekimpe, Marnik Heerde, Harald

Quelle: Journal of the Academy of Marketing Science; Sep2017, Vol. 45 Issue 5, p593-615, 23p

Schlagwörter: MARKETING research, PRODUCT safety, CONSUMER attitudes, BRANDING (Marketing), EXPERIMENTAL design

Try It, You'll Like It-Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption.

Autoren: Foubert, Bram Gijsbrechts, Els

Quelle: Marketing Science; Sep/Oct2016, Vol. 35 Issue 5, p810-826, 17p

Schlagwörter: SALES promotion, CUSTOMER service management, CONSUMER behavior, QUALITY of service, HIGH technology industries

How Business Cycles Affect the Healthcare Sector: A Cross-country Investigation.

Autoren: Cleeren, Kathleen Lamey, Lien Meyer, Jan‐Hinrich et al.

Quelle: Health Economics; Jul2016, Vol. 25 Issue 7, p787-800, 14p

Schlagwörter: HEALTH care industry, PUBLIC sector & economics, MEDICAL care cost statistics, DEVELOPING countries, PRIVATE sector, PUBLIC sector, ECONOMICS

Intra- and Interformat Competition Among Discounters and Supermarkets.

Autoren: Cleeren, Kathleen Verboven, Frank Dekimpe, Marnik G. et al.

Quelle: Marketing Science; May/Jun2010, Vol. 29 Issue 3, p456-473, 18p, 2 Diagrams, 7 Charts

Schlagwörter: ECONOMIC competition, DISCOUNT prices, SUPERMARKETS, PROFITABILITY, MODEL-based reasoning, CUSTOMER clubs, GROCERY industry, ECONOMICS

Geografische Kategorien: GERMANY

ISE EBook Online Access for Marketing

Autoren: Roger Kerin Steven Hartley

Resource Type: eBook.

Schlagworte: Marketing

Categories: BUSINESS & ECONOMICS / Marketing / General

Foundations of Marketing

Autoren: William M. Pride O. C. Ferrell

Resource Type: eBook.

Schlagworte: Marketing

Categories: BUSINESS & ECONOMICS / General

Marketing Management

Autoren: Philip Kotler Kevin Lane Keller Alexander Chernev

Resource Type: eBook.

Schlagworte: Marketing--Management

Categories: BUSINESS & ECONOMICS / Marketing / General

Marketing: 2025 Release ISE

Autoren: Roger Kerin

Resource Type: eBook.

Categories: BUSINESS & ECONOMICS / Marketing / General

Marketing Management, Global Edition

Autoren: Philip Kotler Kevin Lane Keller Alexander Chernev

Resource Type: eBook.

Categories: BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Management