Suchergebnisse - "Impact of advertising and price"

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    The effectiveness of advertising and price during conflict delistings

    Autoren: Hermans, Marleen Cleeren, Kathleen Néomie, Raassens

    Quelle: International Journal of Research in Marketing. 42:866-885

    Schlagwörter: Marketing, INFLUENCE STRATEGIES, MARKET POWER, IMPACT, DEMAND, ASSORTMENT, Social Sciences, Manufacturer-retailer relationships, PERFORMANCE, Conflict characteristics, CONSUMER RESPONSE, Impact of advertising and price, 3506 Marketing, Business & Economics, RETAILER, Business, Conflict delistings, MANUFACTURERS, BEHAVIOR, 1505 Marketing

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