Suchergebnisse - "HF5410-5417.5"

The issue of credibility between customers’ perceptions and the attitude toward Facebook advertising

Autoren: Jassim Al-Gasawneh Abdullah AlSokkar Mahmoud Alghizzawi et al.

Quelle: Innovative Marketing, Vol 21, Iss 3, Pp 128-141 (2025)

Schlagwörter: credibility in social media marketing, Facebook advertising, Advertising Avoidance, Online Privacy, Marketing. Distribution of products, HF5410-5417.5, Perceived Interactivity

Zugangs-URL: https://doaj.org/article/1bde467e28ac4cdc9f55968a23edd09b

Exploring the Influence of Seller Reputation on Electronic Word of Mouth (e-WOM): Emphasis on Consumer Trust and Satisfaction on E-Commerce Platforms

Autoren: Ridho Bramulya Ikhsan Nuraini Sari Erick Fernando et al.

Quelle: Journal of Consumer Sciences, Vol 10, Iss 2 (2025)

Schlagwörter: seller reputation, HQ1-2044, e-WOM, satisfaction, e-commerce, The family. Marriage. Woman, retail, trust, Marketing. Distribution of products, HF5410-5417.5

Zugangs-URL: https://doaj.org/article/e28ae1d7106d4add8980694d8573f8df

Why Do K-Pop Fans Buy Impulsively? A Study on Perceived Scarcity, FOMO, and Self-Control

Autoren: Sharon Rivani Martiza Effed Darta Hadi

Quelle: Journal of Consumer Sciences, Vol 10, Iss 2 (2025)

Schlagwörter: HQ1-2044, merchandise, self-control, fear of missing out, impulsive buying, The family. Marriage. Woman, Marketing. Distribution of products, HF5410-5417.5, perceived scarcity

Zugangs-URL: https://doaj.org/article/4bf45f45535f48079f676aab561345ae

Intention to Use PayLater among Young Muslim Consumers: The Role of Islamic Religious Commitment

Autoren: Sulhaini Sulhaini Baiq Handayani Rinuastuti Siti Nurmayanti

Quelle: Journal of Consumer Sciences, Vol 10, Iss 2 (2025)

Schlagwörter: global luxury brand admiration, HQ1-2044, materialism, intention to use PayLater, The family. Marriage. Woman, conspicuous consumption, young Muslim consumers, Marketing. Distribution of products, HF5410-5417.5, Islamic religious commitment

Zugangs-URL: https://doaj.org/article/45902a9c31e847328140fd421fd094ba

Utilitarian VS Hedonic Value: Which is More Influential for Indonesian Consumers in Increasing Purchase Intention in E-Commerce?

Autoren: Nisrina Sherin Caesalpinia Bethani Suryawardani

Quelle: Journal of Consumer Sciences, Vol 10, Iss 2 (2025)

Schlagwörter: purchase intention, trust in seller, HQ1-2044, e-commerce, hedonic value, The family. Marriage. Woman, Marketing. Distribution of products, HF5410-5417.5, live streaming, perceived value

Zugangs-URL: https://doaj.org/article/5778380f7c014d65867d4d1a95f981e2

The Influence of Risk Perception, Smoking Fatwa Knowledge, and Smoking Behavior on the Intention to Quit Smoking in Adolescents

Autoren: Ayuning Tyas Retnaningsih Retnaningsih

Quelle: Journal of Consumer Sciences, Vol 10, Iss 2 (2025)

Schlagwörter: HQ1-2044, family background, risk perception, smoking cessation intention, The family. Marriage. Woman, Marketing. Distribution of products, HF5410-5417.5, smoking fatwa knowledge, smoking behavior

Zugangs-URL: https://doaj.org/article/65cd7445b9334c8a8107f69f15633f1b

TOURIST DECISION-MAKING WHEN SELECTING A DESTINATION: AN ANALYTICAL HIERARCHY PROCESS ANALYSIS OF CONSUMPTION VALUES

Autoren: Bahar Türk Tuğba Yıldız Mehmet Tahir Dursun

Quelle: International Journal of Management Studies, Vol 32, Iss 2 (2025)

Schlagwörter: Destination selection, analytical hierarchy process (AHP), multi-criteria decision making, Management. Industrial management, Marketing. Distribution of products, HF5410-5417.5, HD28-70, consumption value

Zugangs-URL: https://doaj.org/article/ff9e4018453a4069bad83531bda03a1a

Halal Knowledge, Religiosity, and Halal Awareness: Determinants of Generation Z Consumers Purchase Decision

Autoren: Sefni Novita Sari Dessi Susanti

Quelle: Journal of Consumer Sciences, Vol 10, Iss 2 (2025)

Schlagwörter: halal cosmetics, HQ1-2044, halal awareness, The family. Marriage. Woman, consumer behavior, Marketing. Distribution of products, HF5410-5417.5, halal knowledge, religiosity, generation z

Zugangs-URL: https://doaj.org/article/95d3e5a27b654993837b0b0685fb1ce1

Exploring the Impact of Product Quality, Performance, Consumer Experience, Positive eWOM on Purchase Intention and Sustainability: On Consumer Railways

Autoren: Sonny Indrajaya Tukhas Shilul Imaroh Dewi Nusraningrum

Quelle: Journal of Consumer Sciences, Vol 10, Iss 2 (2025)

Schlagwörter: purchase intention, HQ1-2044, consumer experience, The family. Marriage. Woman, Marketing. Distribution of products, HF5410-5417.5, sustainability, positive electronic word of mouth (e-WOM), performance, product quality

Zugangs-URL: https://doaj.org/article/50cf1fa2f4b34c6c8cca44b0731903b8

Unraveling the Dynamics Between Advanced Technology, Logistics Customer Service, and Logistics Performance to Boost Customer Retention: Evidence from Shopee Express

Autoren: Muhamad Faisal Nasrudin Agus Purnomo Melia Eka Lestiani

Quelle: Journal of Consumer Sciences, Vol 10, Iss 2 (2025)

Schlagwörter: logistics performance, HQ1-2044, logistics customer service, The family. Marriage. Woman, Marketing. Distribution of products, HF5410-5417.5, advanced technology, e-commerce logistics, customer retention

Zugangs-URL: https://doaj.org/article/c3c0f725a7ba4af6b5ae02aabf076cba

The Role of Environmental-Friendly Factors and Islamic Religiosity in Achieving Sustainable Consumption

Autoren: Febrina Mahliza Prita Prasetya Riska Rosdiana et al.

Quelle: Journal of Consumer Sciences, Vol 10, Iss 2 (2025)

Schlagwörter: HQ1-2044, environmental awareness, behavioral intention, The family. Marriage. Woman, sustainable consumption, environmatal value, Marketing. Distribution of products, HF5410-5417.5, environmental knowledge, religiosity

Zugangs-URL: https://doaj.org/article/2e6aabcc4a544586b39c241eb88ac65f

Evaluating the impact of advertising strategies on rural brand building: Insights from the personal care FMCG sector

Autoren: Vinod Sharma Chandan Maheshkar Yogesh Mahajan et al.

Quelle: Innovative Marketing, Vol 21, Iss 3, Pp 117-127 (2025)

Schlagwörter: elaboration likelihood model, advertising strategies, content relevance, Marketing. Distribution of products, HF5410-5417.5, rural branding, fmcg marketing, consumer engagement

Zugangs-URL: https://doaj.org/article/889b10335411414caa49b52112b886df

Augmented reality and consumer behavior in Jordan’s telecom sector: Cultural and technological determinants

Autoren: Hanadi A. Salhab

Quelle: Innovative Marketing, Vol 21, Iss 3, Pp 103-116 (2025)

Schlagwörter: cultural alignment, cybersecurity, technological readiness, brand recognition, Marketing. Distribution of products, HF5410-5417.5, augmented reality, consumer engagement

Zugangs-URL: https://doaj.org/article/9f005ccbff224fce98485943b9985199

In the digital landscape: Can social media marketing activities boost brand loyalty in the Jordanian hospitality sector?

Autoren: Muneer Alrwashdeh Nesrin Almatarneh Lu’ay Al-Mu’ani et al.

Quelle: Innovative Marketing, Vol 21, Iss 3, Pp 92-102 (2025)

Schlagwörter: Jordan, hotel sector, brand love, Marketing. Distribution of products, HF5410-5417.5, brand trust, brand loyalty

Zugangs-URL: https://doaj.org/article/d1392d2f36eb4ed79c994b858d9acf41

Assessing the effect of social commerce in shaping fashion purchase intent among working professionals

Autoren: Niyaz Panakaje Madhura K. S. M. Riha Parvin et al.

Quelle: Innovative Marketing, Vol 21, Iss 3, Pp 75-91 (2025)

Schlagwörter: organized sector workforce, digital customer engagement, India, Marketing. Distribution of products, HF5410-5417.5, perceived technological ease, social media integration, e-commerce trends

Zugangs-URL: https://doaj.org/article/023b756e46d9408abfb7986cc2bb1cfc

Exploring the impact of social media engagement on brand image and brand love among senior tourists: The mediating role of emotional attachment and the moderating effect of digital literacy

Autoren: Tongxi Jiang Hasnizam Hasan Azanin Ahmad

Quelle: Innovative Marketing, Vol 21, Iss 3, Pp 60-74 (2025)

Schlagwörter: brand image, social media engagement, emotional attachment, brand love, digital literacy, Marketing. Distribution of products, HF5410-5417.5

Zugangs-URL: https://doaj.org/article/d44021cd5630424185cf54f7a5569989

The effect of visual marketing on customer attention and revisit intentions at coffee shops in popular tourist destinations in Vietnam

Autoren: Thuy Dao Cam Chi Le Truc Cuong Nguyen Thai et al.

Quelle: Innovative Marketing, Vol 21, Iss 3, Pp 47-59 (2025)

Schlagwörter: tourist destinations, visual marketing, Marketing. Distribution of products, HF5410-5417.5, revisit intention, location, attention

Zugangs-URL: https://doaj.org/article/2874a6af93e04fc3859c559ca04d9b55

Sihlfeld Cemetery, Zurich Switzerland - Supplementary Maps and Photos to Accompany The Journey to the Grave

Autoren: Harald Klingemann Jimmy Schmid Andrea Umbricht et al.

Quelle: Interdisciplinary Journal of Signage and Wayfinding, Vol 8, Iss 1 (2024)

Schlagwörter: wayfinding, signage, Architecture, 0502 economics and business, 05 social sciences, 0202 electrical engineering, electronic engineering, information engineering, Marketing. Distribution of products, HF5410-5417.5, 02 engineering and technology, NA1-9428

Zugangs-URL: https://doaj.org/article/dbd9471e59ed40fcbfb791767d4f2499

A Stakeholder Approach to the Regulation of On-Premise Signs

Autoren: Christopher Auffrey Matthew Isaac Steven Kopp et al.

Quelle: Interdisciplinary Journal of Signage and Wayfinding, Vol 8, Iss 1 (2024)

Schlagwörter: on-premise signage, stakeholder theory, Architecture, regulation, Marketing. Distribution of products, HF5410-5417.5, transformative consumer research, NA1-9428

Zugangs-URL: https://doaj.org/article/11b26480db954a2a97a3a31c845cbb37

Unlocking the nexus of supply chain efficiency in electric vehicle markets: A system thinking approach

Autoren: Vita Sarasi Arief Helmi Umi Kaltum

Quelle: Innovative Marketing, Vol 21, Iss 3, Pp 31-46 (2025)

Schlagwörter: system thinking, Indonesia, circular economy, Marketing. Distribution of products, HF5410-5417.5, marketing strategy, supply chain efficiency, electric vehicles

Zugangs-URL: https://doaj.org/article/a40ce25eaf4448eca6de58f350ae2b06