Search Results - "Gambetti, Rossella C."

From killer bunnies to talking cupcakes: theorizing the diverse universe of virtual influencers.

Authors: Gambetti, Rossella C. Kozinets, Robert V.

Source: European Journal of Marketing; 2024, Vol. 58 Issue 13, p205-251, 47p

Subject Terms: SOCIAL media in marketing, SOCIAL media, INFLUENCER marketing, VIRTUAL communities, POPULAR culture

The consumer-object relationship debate in contemporary technoculture: a systematic review for a theory of the object.

Authors: Beccanulli, Angela A. Biraghi, Silvia Gambetti, Rossella C.

Source: Journal of Marketing Management; Sep2024, Vol. 40 Issue 11/12, p937-967, 31p

Subject Terms: CONSCIOUSNESS raising, BIBLIOMETRICS, CONSUMER research, MARKETING research, POSTHUMANISM, CONSUMER culture theory

Eudaimonic well-being: a socio-cultural perspective on narrative action.

Authors: Biraghi, Silvia Gambetti, Rossella C. Dalli, Daniele

Source: Culture & Organization; Mar2025, Vol. 31 Issue 2, p162-189, 28p

Subject Terms: WELL-being, BRANDING (Marketing), SOCIAL action, SOCIAL media, CONSUMERS

People: ARENDT, Hannah, 1906-1975

Consumer Work and Agency in the Analog Revival.

Authors: Beverland, Michael B Fernandez, Karen V Eckhardt, Giana M

Source: Journal of Consumer Research; Dec2024, Vol. 51 Issue 4, p719-738, 20p

Subject Terms: CONSUMERS, PHONOGRAPH records, SYNTHESIZER (Musical instrument), PHOTOGRAPHY, PHOTOGRAPHIC film, AGENT (Philosophy), ABILITY

The CCO: appointed or organic leader? The rise of conversational leadership.

Authors: Gambetti, Rossella C. Biraghi, Silvia

Source: Corporate Communications: An International Journal; 2015, Vol. 20 Issue 4, p415-430, 16p

Subject Terms: CORPORATE communications, EXECUTIVES, LEADERSHIP, HEURISTIC, BUSINESS communication

Guest Editors’ Introduction: Ethical Management of Intangible Assets in Contemporary Organizations.

Authors: Gambetti, Rossella C. Melewar, T. C. Martin, Kelly D.

Source: Business Ethics Quarterly; Jul2017, Vol. 27 Issue 3, p381-392, 12p

Subject Terms: INTANGIBLE property, VALUATION of intangible property, STAKEHOLDERS, ETHICS, MANAGEMENT

Grounding consumer-brand engagement.

Authors: Graffigna, Guendalina Gambetti, Rossella C.

Source: International Journal of Market Research; 2015, Vol. 57 Issue 4, p605-629, 25p, 1 Diagram, 2 Charts

Subject Terms: BRANDING (Marketing), GROUNDED theory, MARKETING strategy, CONSUMER behavior research, MARKETING research

Agentic Netnography.

Authors: Gambetti, Rossella C. Kozinets, Robert V.

Source: New Trends in Qualitative Research; 2022, Vol. 10, p1-15, 15p

Subject Terms: SOCIAL media, TECHNO culture, SOCIAL interaction, CONSUMER attitudes, METHODOLOGY

Eudaimonia: The sociocultural value of consumers' social labor.

Authors: Biraghi, Silvia Dalli, Daniele Gambetti, Rossella C.

Source: Marketing Theory; Jun2021, Vol. 21 Issue 2, p201-225, 25p

Subject Terms: EUDAIMONISM, VALUE capture, SOCIAL values, SOCIAL media, SOCIOCULTURAL theory, SOCIAL context

Meaningful Consumption.

Authors: Gupta, Aditya Eilert, Meike Gentry, James W.

Source: Journal of Macromarketing; Sep2024, Vol. 44 Issue 3, p637-652, 16p

Subject Terms: MARKETING literature, CONSUMERS, QUALITY of life, EUDAIMONISM, MACROMARKETING

Advancing a Citizenship Approach to Corporate Branding: A Societal View.

Authors: Biraghi, Silvia Gambetti, Rossella C. Schultz, Don E.

Source: International Studies of Management & Organization; Summer2017, Vol. 47 Issue 2, p206-215, 10p

Subject Terms: CORPORATE image -- Social aspects, BRANDING (Marketing) -- Social aspects, SOCIAL responsibility of business, GOVERNMENT-sponsored enterprises, SOCIAL stability

THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING ON PURCHASING DECISIONS.

Authors: Blazeska, Daliborka Klimoska, Angela Milenkovska Trajkov, Viktorija

Source: UTMS Journal of Economics; Jun2024, Vol. 15 Issue 1, p27-38, 12p

Subject Terms: SOCIAL media, ONLINE social networks, SOCIAL media in marketing, CONSUMER behavior, CONSUMER psychology

Value co-creation between the ‘inside’ and the ‘outside’ of a company: Insights from a brand community failure.

Authors: Gambetti, Rossella C. Graffigna, Guendalina

Source: Marketing Theory; Jun2015, Vol. 15 Issue 2, p155-178, 24p

Subject Terms: BRAND communities, SOFT drinks, DECISION making, CONSUMER behavior, MOTIVATION (Psychology)

An ecological definition of ambient communication: A discursive conceptualization.

Authors: Biraghi, Silvia Gambetti, Rossella C. Graffigna, Guendalina

Source: Journal of Marketing Communications; Feb2015, Vol. 21 Issue 1, p5-19, 15p, 4 Charts

Subject Terms: INTEGRATED marketing, COMMUNICATION in marketing, MARKETING strategy, COMMUNICATION, BRANDING (Marketing), ADVERTISING agencies

Reshaping the boundaries of marketing communication to bond with consumers.

Authors: Gambetti, Rossella C. Schultz, Don E.

Source: Journal of Marketing Communications; Feb2015, Vol. 21 Issue 1, p1-4, 4p

Subject Terms: COMMUNICATION in marketing, MARKETING strategy, ORGANIZATIONAL structure

A Ticket for Your Thoughts: Method for Predicting Content Recall and Sales Using Neural Similarity of Moviegoers.

Authors: BARNETT, SAMUEL B. CERF, MORAN

Source: Journal of Consumer Research; Jun2017, Vol. 44 Issue 1, p160-181, 22p, 2 Color Photographs, 4 Diagrams, 3 Charts, 5 Graphs

Subject Terms: MOTION picture audiences, FILM trailers, TICKET sales, MEMORY, NEURONS, AFFECTIVE forecasting (Psychology), PSYCHOLOGY

Fostering Consumer–Brand Relationships through social media brand communities.

Authors: Santos, Zélia Raposo Coelho, Pedro Simões Rita, Paulo

Source: Journal of Marketing Communications; Nov2022, Vol. 28 Issue 7, p768-798, 31p, 1 Diagram, 7 Charts, 1 Graph

Subject Terms: BRAND communities, SOCIAL media, LOCAL mass media, BRAND loyalty, CONSUMER goods, PERCEIVED quality, FAST moving consumer goods

THE INFLUENCE OF TOURIST INFRASTRUCTURE ON THE TOURIST SATISFACTION IN OHRID.

Authors: Blazeska, Daliborka Strezovski, Zoran Klimoska, Angela Milenkovska

Source: UTMS Journal of Economics; Jun2018, Vol. 9 Issue 1, p85-93, 9p

Subject Terms: TOURISTS, INFRASTRUCTURE (Economics)

Geographic Terms: OHRID (North Macedonia)

A Synthesis of the Consumer-Brand Relationship Domain: Using Text Mining to Track Research Streams, Describe Their Emotional Associations, and Identify Future Research Priorities.

Authors: ALBERT, NOEL THOMSON, MATTHEW

Source: Journal of the Association for Consumer Research; Apr2018, Vol. 3 Issue 2, p130-146, 17p

Subject Terms: CONSUMER behavior, EMOTIONS, BRANDING (Marketing), MARKETING strategy, BRAND name products

UNDERSTANDING CUSTOMER BRAND ENGAGEMENT WITH VIRTUAL SOCIAL COMMUNITIES: A COMPREHENSIVE MODEL OF DRIVERS, OUTCOMES AND MODERATORS.

Authors: Carvalho, Amélia Fernandes, Teresa

Source: Journal of Marketing Theory & Practice; Winter/Spring2018, Vol. 26 Issue 1/2, p23-37, 15p, 1 Diagram, 4 Charts

Subject Terms: SOCIAL media in marketing, VIRTUAL communities, BRAND awareness, WORD-of-mouth communication, PRODUCT management