Search Results - "Dodoo, Naa Amponsah"

Disclosing AI's Involvement in Advertising to Consumers: A Task-Dependent Perspective.

Authors: Wu, Linwan Dodoo, Naa Amponsah Wen, Taylor Jing

Source: Journal of Advertising; Jan-Mar2025, Vol. 54 Issue 1, p20-38, 19p

Subject Terms: ADVERTISING media planning, DIGITAL literacy, ADVERTISING, ARTIFICIAL intelligence, FREEDOM of information

Brand anthropomorphism on Twitter: communication strategies and consumer engagement.

Authors: Wu, Linwan Dodoo, Naa Amponsah Choi, Chang-Won

Source: Journal of Product & Brand Management; 2023, Vol. 32 Issue 6, p799-811, 13p

Subject Terms: PRODUCT management, COMMUNICATION strategies, MARKETING, SUPERVISED learning, CONSUMERS, SOCIAL exchange

Company/Entity: X Corp.

Being Accepted or Ostracized: How Social Experience Influences Consumer Responses to Advertisements with Different Regulatory Focus.

Authors: Wu, Linwan Dodoo, Naa Amponsah

Source: Journal of Advertising; Jun2020, Vol. 49 Issue 3, p234-249, 16p, 1 Diagram, 6 Graphs

Subject Terms: SOCIAL influence, CONSUMER behavior, ADVERTISING, SOCIAL integration, CONSUMERS

Engaging with Branded Content on Short-Video Sharing Apps: How Motivations Affect Attitude toward Branded Content, Brand Experience, and Relationship Quality.

Authors: Youn, Seounmi Shah, Palak Dodoo, Naa Amponsah

Source: Journal of Interactive Advertising; Aug2024, Vol. 24 Issue 3, p215-237, 23p

Subject Terms: BRAND name products, BRANDING (Marketing), MOBILE operating systems, RELATIONSHIP quality, PRODUCT quality

The mood effect: How mood, disclosure language and ad skepticism influence the effectiveness of native advertising.

Authors: Wen, Taylor Jing Wu, Linwan Dodoo, Naa Amponsah et al.

Source: Journal of Consumer Behaviour; Sep/Oct2023, Vol. 22 Issue 5, p1296-1308, 13p

Subject Terms: ADVERTISING effectiveness, NATIVE advertising, DISCLOSURE, CONSUMER behavior, CONSUMERS' reviews, SKEPTICISM, LANGUAGE & languages

Advertising in the Times of COVID: A Tight-Loose Analysis of Pandemic-Related TV Commercials.

Authors: Morton, Cynthia R. Dodoo, Naa Amponsah Villegas, Jorge et al.

Source: Journal of Current Issues & Research in Advertising (Routledge); 2023, Vol. 44 Issue 2, p123-141, 19p

Subject Terms: TELEVISION advertising, TELEVISION commercials, SOCIAL norms, COVID-19, ADVERTISING

Reaching Goals and Doing Good: Exploring Consumer Responses to Meaningful Advertisements.

Authors: Wu, Linwan Dodoo, Naa Amponsah

Source: Journal of Promotion Management; Jul/Aug2017, Vol. 23 Issue 4, p592-613, 22p, 1 Illustration, 2 Diagrams, 4 Charts

Subject Terms: ADVERTISING, CONSUMER behavior, CARDINAL virtues, BENEVOLENCE, EMPATHY

Assessing the Effectiveness of Tourism Promotional Videos: Creativity, Emotional Impact, Perceived Quality, and Attitude Towards the Destination.

Authors: Dias, Francisco Lavaredas, Alexandra Meira

Source: Administrative Sciences (2076-3387); Dec2024, Vol. 14 Issue 12, p323, 17p

Subject Terms: PROMOTIONAL films, AESTHETICS, DESTINATION image (Tourism), PERCEIVED quality, QUANTITATIVE research

The power of brand nostalgia: Contrasting brand personality dimensions and consumer‐brand relationships of nostalgic and non‐nostalgic brands.

Authors: Youn, Seounmi Dodoo, Naa Amponsah

Source: Journal of Consumer Behaviour; Nov2021, Vol. 20 Issue 6, p1373-1387, 15p

Subject Terms: BRAND personification, BRAND equity, NOSTALGIA, BRAND name products, CONSUMER psychology, RELATIONSHIP quality

Regulatory focus and choice: The impact of control perceptions on advertising effectiveness.

Authors: Dodoo, Naa Amponsah Wu, Linwan

Source: Journal of Marketing Communications; Feb2021, Vol. 27 Issue 1, p69-92, 24p, 6 Color Photographs, 4 Graphs

Subject Terms: ADVERTISING effectiveness, PERCEIVED control (Psychology), CONSUMER behavior, CONSUMER preferences

A Pandemic Retrospective.

Authors: Dimitrova, Daniela

Source: Journalism & Mass Communication Quarterly; Mar2022, Vol. 99 Issue 1, p5-11, 7p

Subject Terms: COVID-19 pandemic, JOURNALISTS, SEX discrimination

EXPLORING FACTORS AFFECTING PAKISTANI STUDENTS’ INTENTIONS TO ACCEPT AND USE MOBILE ADVERTISING: A UTAUT2 PERSPECTIVE.

Alternate Title: PREUČEVANJE DEJAVNIKOV VPLIVA NA NAMERE PAKISTANSKIH ŠTUDENTOV GLEDE SPREJEMANJA IN UPORABE MOBILNEGA OGLAŠEVANJA IZ PERSPEKTIVE UTAUT2. (Slovenian)

Authors: ZAHEER, Nauman KASHIF, Muhammad KROPIVNIK, Samo

Source: Teorija in Praksa; 2024, Vol. 61 Issue 1, p93-114, 22p

Subject Terms: CONSUMER attitudes, STRUCTURAL equation modeling, INTENTION, ADVERTISING, CONSUMER behavior, CONSUMERS

Geographic Terms: PAKISTAN

Unguarded against Persuasion and Willing to Share: The Combined Effect of Chronic Regulatory Focus and Disclosure Language on Consumer Responses to Native Advertising.

Authors: Dodoo, Naa Amponsah Wen, Jing (Taylor) Wu, Linwan

Source: Journal of Interactive Advertising; Dec2020, Vol. 20 Issue 3, p273-288, 16p

Subject Terms: CONSUMER behavior, NATIVE advertising, PERSUASION (Psychology), DISCLOSURE, INDIGENOUS peoples

A Path to Mitigating SNS Ad Avoidance: Tailoring Messages to Individual Personality Traits.

Authors: Dodoo, Naa Amponsah Wen, Jing (Taylor)

Source: Journal of Interactive Advertising; 2019, Vol. 19 Issue 2, p116-132, 17p, 1 Color Photograph, 1 Diagram, 2 Charts

Subject Terms: PERSONALITY, FIVE-factor model of personality, ONLINE social networks, OPENNESS to experience, ADVERTISING avoidance

Editorial Essay.

Authors: Dimitrova, Daniela

Source: Journalism & Mass Communication Quarterly; Spring2021, Vol. 98 Issue 1, p5-12, 8p

Subject Terms: COMMUNICATIONS research, MEDICAL communication, SOCIAL media

Why Consumers Like Facebook Brands: The Role of Aspirational Brand Personality in Consumer Behavior.

Authors: Dodoo, Naa Amponsah

Source: Journal of Promotion Management; Jan/Feb2018, Vol. 24 Issue 1, p103-127, 25p, 3 Diagrams, 2 Charts

Subject Terms: BRAND choice, BRAND personification, BRAND image, CONSUMER behavior, ONLINE identities

Reviews & Products: FACEBOOK (Web resource)

The influence of life satisfaction on nostalgic advertising and attitude toward a brand.

Authors: Ju, Ilyoung Jun, Jong Woo Dodoo, Naa Amponsah et al.

Source: Journal of Marketing Communications; Aug2017, Vol. 23 Issue 4, p413-427, 15p, 4 Diagrams, 1 Chart

Subject Terms: NOSTALGIA, ADVERTISING campaigns, SATISFACTION, EMOTIONAL conditioning, BRAND name products

Effects of narrative-persuasive frames on Twitter regarding blood donation: pride versus empathy and people versus numbers.

Authors: Durántez-Stolle, Patricia Martínez-Sanz, Raquel Rodríguez-de-Dios, Isabel

Source: El Profesional de la Información; jul-ago2022, Vol. 31 Issue 4, p1-17, 17p

Subject Terms: YOUNG adults, FRAMES (Social sciences), EMPATHY, MEDICAL communication, TONE (Phonetics), COVID-19 pandemic, AGE groups

Geographic Terms: SPAIN

Company/Entity: X Corp.

Understanding the Impact of Matchup between Country-of-Origin Facets and Country Stereotypes on Advertising Effectiveness.

Authors: Wu, Linwan Ju, Ilyoung Dodoo, Naa Amponsah

Source: Journal of Global Marketing; Sep-Oct2016, Vol. 29 Issue 4, p203-217, 15p, 2 Black and White Photographs, 1 Graph

Subject Terms: COUNTRY of origin (Commerce), STEREOTYPES, ADVERTISING effectiveness, CONSUMER behavior, PRODUCT design

Smart Communication for a Digital World.

Authors: Huh, Jisu

Source: Journal of Interactive Advertising; Dec2020, Vol. 20 Issue 3, p240-243, 4p

Subject Terms: DIGITAL communications, INTERNATIONAL communication, CONSUMER behavior, NATIVE advertising, CREATIVITY in advertising