Suchergebnisse - "Customer relations"

Customer-Centric Contract Changes.

Autoren: Wiseman, Phillip Alavi, Sascha Habel, Johannes et al.

Quelle: Journal of Marketing Research (JMR). Jun2025, Vol. 62 Issue 3, p504-525. 22p.

Schlagwörter: *PURCHASING contracts, *CUSTOMER relations, *CUSTOMER services, *RELATIONSHIP marketing, *SALES personnel, *SOCIAL exchange, *POWER (Social sciences), SOLIDARITY

Starting up a Digital Preservation (Pilot) Program.

Autoren: Hoffman, Kim¹ khoffman@hamilton.edu

Quelle: Information Technology & Libraries. Jun2025, Vol. 44 Issue 2, p1-6. 6p.

Schlagwörter: *World Wide Web, *Archives, *Universities & colleges, *Librarians, *Customer relations, *Learning, *Information retrieval, *Application software, *Digital libraries, *Collection development in libraries, *Access to information, Occupational roles, Responsibility, Membership, Workflow, Budget, Social support, Commitment (Psychology)

Geografische Kategorien: New York (State)

Customer Voice Behavior: A Systematic Review and Future Research Agenda.

Autoren: Efe, Feyza Ozler Tumer, Ebru Aksoy, Nilsah Cavdar et al.

Quelle: International Journal of Consumer Studies. Nov2025, Vol. 49 Issue 6, p1-42. 42p.

Schlagwörter: *CONSUMER behavior, *CUSTOMER relations, *PRODUCT improvement, CONCEPTUAL models, PARTICIPATION, HYPOTHESIS

The role of Omotenashi in developing committed customer relationships in Japanese retail establishments.

Autoren: Leingpibul, Thaweephan Newell, Stephen J. Nakamori, Takafumi et al.

Quelle: International Review of Retail, Distribution & Consumer Research. Dec2025, Vol. 35 Issue 5, p625-651. 27p.

Schlagwörter: *CUSTOMER relations, *CUSTOMER loyalty, *CUSTOMER services, *SALES personnel, *RETAIL industry, *QUALITY of service, TRUST

Geografische Kategorien: JAPAN

Digital service orientation: unlocking servitization in service operations and service sales.

Autoren: Sklyar, Alexey Sörhammar, David Kowalkowski, Christian et al.

Quelle: International Journal of Operations & Production Management. 2025, Vol. 45 Issue 13, p117-139. 23p.

Schlagwörter: *CUSTOMER relations, *CUSTOMER services, *TECHNOLOGICAL forecasting, RESOURCEFULNESS, SERVICE-oriented architecture (Computer science)

CUSTOMER ENGAGEMENT ORIENTATION AS A SOURCE OF COMPETITIVE ADVANTAGE IN THE HOSPITALITY INDUSTRY.

Autoren: LORENC-DANEL, Dorota¹ dlorenc@ubb.edu.pl

Quelle: Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie. 2025, Issue 228, p333-345. 13p.

Schlagwörter: *HOSPITALITY industry, *CUSTOMER relations, *HOTEL management, *QUALITATIVE research, *BUSINESS process management, *BEST practices, *SUPERVISION, *COMPETITIVE advantage in business

We're Not Better, We're Just Different: How Brand‐Customer Disparagement Humor Helps to Build Brand Communities.

Autoren: Iveson, Abbie Harris, Lloyd C.

Quelle: Psychology & Marketing. Dec2025, Vol. 42 Issue 12, p3221-3235. 15p.

Schlagwörter: *CUSTOMER relations, *CONSUMERS, *CONSUMER behavior, *BRANDING (Marketing), *WIT & humor in advertising, *CUSTOMER relationship management, *RELATIONSHIP marketing, OUTGROUPS (Social groups), INGROUPS (Social groups)

Exploring the role of social media platforms in driving innovation opportunities: mediated effect of customer engagement behavior in Pakistani MSMEs.

Autoren: Shaikh, Erum Yousfani, Kinza

Quelle: Journal of Global Entrepreneurship Research. 10/6/2025, Vol. 15 Issue 1, p1-8. 8p.

Schlagwörter: *CUSTOMER relations, *INFORMATION technology, *SMALL business, SOCIAL media, SOCIAL interaction

Geografische Kategorien: PAKISTAN

"Insights from B2B buying behaviour and customer service value trends: a systematic review".

Autoren: Diaz, Estrella Carranza Vallejo, Rocío Martín-Consuegra Navarro, David et al.

Quelle: International Journal of Retail & Distribution Management. 2025, Vol. 53 Issue 10/11, p1075-1092. 18p.

Schlagwörter: *INDUSTRIAL marketing, *CUSTOMER relations, *INTERNET sales, *SALES statistics, THEMATIC analysis, BIBLIOMETRICS, RESEARCH methodology

Point Redemption in Loyalty Programs: The Role of Customer Relationship Characteristics and Their Implications for Service Providers.

Autoren: Li, Chen Swaminathan, Srinivasan Kim, Junhee

Quelle: Journal of Service Research. Nov2025, Vol. 28 Issue 4, p652-668. 17p.

Schlagwörter: *CUSTOMER loyalty programs, *CUSTOMER relations, *CUSTOMER services, *CONSUMER behavior, *ORGANIZATIONAL performance, REWARD (Psychology), INCENTIVE (Psychology)

The Rivalry Reference Effect: Referencing Rival (vs. Nonrival) Competitors in Public Brand Messages Increases Consumer Engagement.

Autoren: Berendt, Johannes Uhrich, Sebastian Borah, Abhishek et al.

Quelle: Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1058-1078. 21p.

Schlagwörter: *ECONOMIC competition, *CUSTOMER relations, *BRANDING (Marketing), *BRAND loyalty, *CONSUMER behavior

Reviews & Products: TWITTER (Web resource)

When Language Matters.

Autoren: Packard, Grant Li, Yang Berger, Jonah

Quelle: Journal of Consumer Research. Oct2024, Vol. 51 Issue 3, p634-653. 20p.

Schlagwörter: *CUSTOMER relations, *CONSUMER behavior, *COMMUNICATION in marketing, *MARKETING & psychology, COMMUNICATIVE competence, EMOTIVE (Linguistics), COMMUNICATION strategies

Where Business Meets Business: Turn to B2B to Unlock New Revenue Streams.

Autoren: THOMPSON, LINDSEY

Quelle: Hardware Retailing. Oct2025, Vol. 229 Issue 4, p20-25. 6p.

Schlagwörter: *BUSINESS-to-business transactions, *CUSTOMER relations, *VALUE proposition, *GROWTH of small business, *LOYALTY, *BUSINESS information services, *HARDWARE stores, DIGITAL technology

Why Some Managers Stifle Good Ideas.

Autoren: Johnson, Wayne Lucas, Brian

Quelle: Harvard Business Review Digital Articles. 10/20/2025, p1-6. 6p.

Schlagwörter: *INNOVATIONS in business, *CUSTOMER relations, *MIDDLE managers, *BUSINESS success, *PSYCHOLOGICAL ownership

OUR BEST-EVER PROMOTION.

Autoren: Jahn, Steve Jahn, Michelle Edelen, Michael et al.

Quelle: Entrepreneur. Sep/Oct2025, Vol. 53 Issue 5, p36-37. 2p. 9 Color Photographs.

Schlagwörter: *PROMOTIONAL products, *CUSTOMER relations, BIRTHDAY parties

Human Dimension as the Key Success Factor in Experience Management. The Emotional Connection as the Best Loyalty Strategy

Autoren: Louzao Belmonte, Nuria

Weitere Verfasser: University/Department: Universitat de Barcelona. Facultat d'Economia i Empresa

Thesis Advisors: Crespi Vallbona, Montserrat

Quelle: TDX (Tesis Doctorals en Xarxa)

Schlagwörter: Hoteleria, Hostelería, Hospitality industry, Personal d'hoteleria, Personal de hostelería, Hotels employees, Relacions amb els clients, Relaciones con el cliente, Customer relations, Drets dels treballadors, Derechos de los trabajadores, Employee rights, Ciències Jurídiques, Econòmiques i Socials

Dateibeschreibung: application/pdf

Zugangs-URL: http://hdl.handle.net/10803/692073

Identifying Information Needs to Enhance a Customer Engagement System.

Autoren: Al‐Thani, Haya Jansen, Bernard J.

Quelle: Proceedings of the Association for Information Science & Technology. Oct2025, Vol. 62 Issue 1, p37-49. 13p.

Schlagwörter: *Websites, *Digital technology, *Customer relations, *Information needs, Customer satisfaction

How Firms Can Steer Social Media Conversations.

Autoren: Saljoughian, Mohammad "Mike" Hewett, Kelly van Heerde, Harald J. et al.

Quelle: Journal of Marketing Research (JMR); Dec2025, Vol. 62 Issue 6, p1003-1025, 23p

Schlagwörter: SOCIAL media, USER-generated content, SOCIAL media in business, SENTIMENT analysis, CUSTOMER relations, BANKING industry, CONSUMER attitudes

Personal selling and sales management abstracts.

Autoren: McClure, Colleen E.

Quelle: Journal of Personal Selling & Sales Management; Dec2025, Vol. 45 Issue 4, p446-458, 13p

Schlagwörter: SALES management, EMOTIONAL intelligence, ETHICAL problems, CUSTOMER relations, SALES presentations, PROFITABILITY, CONSUMER behavior

There is more to sales than selling: a literature review of the roles of sales in new product development.

Autoren: Diephuis, Arend-jan Hillebrand, Bas Robben, Henry

Quelle: Journal of Personal Selling & Sales Management; Dec2025, Vol. 45 Issue 4, p427-445, 19p

Schlagwörter: NEW product development, SALES personnel, CUSTOMER relations, MARKETING research, PRODUCT life cycle