Suchergebnisse - "Computational advertising"

Intelligent systems and consumer neuroscience in the age of computational advertising

Autoren: Zámečník Robert

Quelle: Management şi Marketing, Vol 19, Iss 3, Pp 441-470 (2024)

Schlagwörter: intelligent systems, consumer neuroscience, HF5001-6182, ethical concerns, computational advertising, Business, artificial intelligence

Zugangs-URL: https://doaj.org/article/737ab5bef66940c394d46007b24e3658

Strategic Information Patterns in Advertising: A Computational Analysis of Industry-Specific Message Strategies Using the FCB Grid Framework

Autoren: Seung Chul Yoo

Quelle: Information, Vol 16, Iss 8, p 642 (2025)

Schlagwörter: computational advertising analysis, FCB grid, message strategies, industry classification, machine learning, topic modeling, Information technology, T58.5-58.64

Dateibeschreibung: electronic resource

Relation: https://www.mdpi.com/2078-2489/16/8/642; https://doaj.org/toc/2078-2489

Zugangs-URL: https://doaj.org/article/862cac8e5eb94946b63e018346fa96d1

From capabilities to continuity: building resilient organizations across professions, technologies, and methods

Autoren: Lančarič, Drahoslav

Quelle: Management Research Quarterly; Vol. 2 No. 2 (2025): Resilience in Practice; 1-3 ; 3029-5718 ; 3029-7451

Schlagwörter: Organizational resilience, Policy–market synergy, institutional alignment, Dynamic capabilities, Bourdieu, theory of practice, computational advertising

Dateibeschreibung: application/pdf

Relation: https://mrquarterly.org/index.php/ojs/article/view/41/43; https://mrquarterly.org/index.php/ojs/article/view/41

Verfügbarkeit: https://mrquarterly.org/index.php/ojs/article/view/41
https://doi.org/10.63029/y3d9ad21

Theory, Transformation, Practice and Exploration — A Review of An Introduction to Computational Advertising

Autoren: Gao, Xin Zhang, Jinhai

Quelle: Management Research Quarterly; Vol. 2 No. 2 (2025): Resilience in Practice; 50-52 ; 3029-5718 ; 3029-7451

Schlagwörter: Computational advertising, Digital advertising ecosystem, Algorithmic decision‐making, Human– machine collaboration, Value networks, Algorithmic governance

Dateibeschreibung: application/pdf

Relation: https://mrquarterly.org/index.php/ojs/article/view/37/41; https://mrquarterly.org/index.php/ojs/article/view/37

Verfügbarkeit: https://mrquarterly.org/index.php/ojs/article/view/37
https://doi.org/10.63029/s4q7w409

Computing advertising intelligent computing and push based on artificial intelligence in the big data era

Autoren: Lin Shan

Quelle: Heliyon, Vol 10, Iss 17, Pp e37252- (2024)

Schlagwörter: Advertising push, Artificial intelligence, Computational advertising, Big data, Return on investment, Science (General), Q1-390, Social sciences (General), H1-99

Dateibeschreibung: electronic resource

Relation: http://www.sciencedirect.com/science/article/pii/S2405844024132835; https://doaj.org/toc/2405-8440

Zugangs-URL: https://doaj.org/article/b94f7f0695c44ec9915ca0637ac19df0

Subjective or objective: How the style of text in computational advertising influences consumer behaviors?

Autoren: Minxue Huang Tong Liu

Quelle: Fundam Res
Fundamental Research, Vol 2, Iss 1, Pp 144-153 (2022)

Schlagwörter: Q1-390, Advertising text, Science (General), Click-through rate, 0502 economics and business, 05 social sciences, Computational advertising, Conversion rate, Article, Speech act theory, 12. Responsible consumption

Zugangs-URL: https://pubmed.ncbi.nlm.nih.gov/39659878
https://doaj.org/article/58d8c48e41ed4192a4d7b22202b0088d
https://www.sciencedirect.com/science/article/pii/S2667325821002168
http://www.sciencedirect.com/science/article/pii/S2667325821002168

Towards an interpretable advertisement click prediction

Autoren: Santos, Catarina Alexandra Azevedo Guedes, Ana Veritati

Weitere Verfasser: Santos, Catarina Alexandra Azevedo Guedes, Ana Veritati

Quelle: urn:tid:203252810

Schlagwörter: Computational advertising, Advertising click prediction, Explainable AI, KernelSHAP, Neural network, Publicidade computacional, Previsão de click em anúncios, Inteligência artificial explicável, Rede neuronal

Dateibeschreibung: application/pdf

Verfügbarkeit: http://hdl.handle.net/10400.14/41542

Machine Learning for Enhanced Advertisement Effectiveness: A Computational Model to Analyze Persuasion in Visual Advertisements

Autoren: Vemulapalli, Vijay

Schlagwörter: Deep learning, Persuasion strategies, Visual advertisements, U-Net model, ConvNextXLarge, Computational advertising, Advertisement effectiveness, Return on Advertising Spend, Convolutional Neural Network

Relation: https://zenodo.org/records/10792336; oai:zenodo.org:10792336; https://doi.org/10.5281/zenodo.10792336

Verfügbarkeit: https://doi.org/10.5281/zenodo.10792336
https://zenodo.org/records/10792336

Machine Learning for Enhanced Advertisement Effectiveness: A Computational Model to Analyze Persuasion in Visual Advertisements

Autoren: Vemulapalli, Vijay

Schlagwörter: Persuasion strategies, U-Net model, ConvNextXLarge, Return on Advertising Spend, Deep learning, Convolutional Neural Network, Visual advertisements, Computational advertising, Advertisement effectiveness

Variational learning from implicit bandit feedback

Autoren: Quoc-Tuan Truong Hady W. Lauw

Quelle: Machine Learning. 110:2085-2105

Schlagwörter: Databases and Information Systems, Variational learning, Data Science, Recommender systems, 0202 electrical engineering, electronic engineering, information engineering, Bandit feedback, 02 engineering and technology, Computational advertising

Dateibeschreibung: application/pdf

Zugangs-URL: https://ink.library.smu.edu.sg/sis_research/6431
https://dblp.uni-trier.de/db/journals/ml/ml110.html#TruongL21
https://link.springer.com/article/10.1007/s10994-021-06028-0
https://doi.org/10.1007/s10994-021-06028-0

Creating, Metavoicing, and Propagating: A Road Map for Understanding User Roles in Computational Advertising

Autoren: Yuping Liu-Thompkins Ewa Maslowska Yuqing Ren et al.

Quelle: Journal of Advertising. 49:394-410

Schlagwörter: Marketing, Advertising and Promotion Management, Brand-user relationships, 0502 economics and business, 05 social sciences, Computational advertising, Metavoicing, Propagation, User roles

Dateibeschreibung: application/pdf

Zugangs-URL: https://www.tandfonline.com/doi/pdf/10.1080/00913367.2020.1795758?needAccess=true
https://minnesota-staging.pure.elsevier.com/en/publications/creating-metavoicing-and-propagating-a-road-map-for-understanding
https://www.tandfonline.com/doi/full/10.1080/00913367.2020.1795758
https://digitalcommons.odu.edu/marketing_pubs/19/
https://experts.umn.edu/en/publications/creating-metavoicing-and-propagating-a-road-map-for-understanding
https://experts.illinois.edu/en/publications/creating-metavoicing-and-propagating-a-road-map-for-understanding
https://digitalcommons.odu.edu/cgi/viewcontent.cgi?article=1018&context=marketing_pubs

A Literature Review of Personalization Transparency and Control: Introducing the Transparency–Awareness–Control Framework

Autoren: Claire M. Segijn Joanna Strycharz Amy Riegelman et al.

Quelle: Media and Communication, Vol 9, Iss 4, Pp 120-133 (2021)

Schlagwörter: awareness, computational advertising, consumer data, control, covert data collection, information disclosure, personalization, privacy, targeting, transparency, Communication. Mass media, P87-96

Dateibeschreibung: electronic resource

Relation: https://www.cogitatiopress.com/mediaandcommunication/article/view/4054; https://doaj.org/toc/2183-2439

Zugangs-URL: https://doaj.org/article/3bb73cefc5864482aef15ce14bc09408

Reserve Price optimization in First-Price Auctions via Multi-Task Learning

Autoren: Kalra, Achir Wang, Chong Borcea, Cristian et al.

Quelle: Faculty Publications

Schlagwörter: computational advertising, neural networks, prediction interval estimation, proportional hazards model, survival analysis

Relation: https://digitalcommons.njit.edu/fac_pubs/2172

Verfügbarkeit: https://digitalcommons.njit.edu/fac_pubs/2172
https://doi.org/10.1109/ICDM58522.2023.00029

Is something out of reach more attractive? The effectiveness of visual distance in computational advertising

Autoren: Tong Liu Zhengdong Yu

Quelle: Frontiers in Psychology, Vol 13 (2022)

Schlagwörter: visual distance, computational advertising, CTR, CVR, construal level theory, Psychology, BF1-990

Dateibeschreibung: electronic resource

Relation: https://www.frontiersin.org/articles/10.3389/fpsyg.2022.994573/full; https://doaj.org/toc/1664-1078

Zugangs-URL: https://doaj.org/article/ce2c25726b364f358e98288d56c445c3

Reserve price optimization in display advertising

Autoren: Kalra, Achir

Quelle: Dissertations

Schlagwörter: Computational advertising, Header bidding, Performance of different neural network parameters, Predicting highest bid lower bounds and hazard rates, Reserve price failure rate prediction, Survival analysis, Computer Sciences, Marketing

Dateibeschreibung: application/pdf

Relation: https://digitalcommons.njit.edu/dissertations/1705; https://digitalcommons.njit.edu/context/dissertations/article/2781/viewcontent/njit_etd2021_086.pdf

Verfügbarkeit: https://digitalcommons.njit.edu/dissertations/1705
https://digitalcommons.njit.edu/context/dissertations/article/2781/viewcontent/njit_etd2021_086.pdf

InLN: Knowledge-aware Incremental Leveling Network for Dynamic Advertising

Autoren: Li, Xujia Peng, Jingshu Chen, Lei

Schlagwörter: Computational advertising, Knowledge graph, Temporal graph neural network

Relation: https://doi.org/10.1145/3637528.3672032

Verfügbarkeit: http://repository.hkust.edu.hk/ir/Record/1783.1-143596
https://doi.org/10.1145/3637528.3672032
http://lbdiscover.ust.hk/uresolver?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rfr_id=info:sid/HKUST:SPI&rft.genre=article&rft.issn=2154-817X&rft.volume=&rft.issue=&rft.date=2024&rft.spage=1679&rft.aulast=Li&rft.aufirst=Xujia&rft.atitle=InLN%3A+Knowledge-aware+Incremental+Leveling+Network+for+Dynamic+Advertising&rft.title=Proceedings+of+the+ACM+SIGKDD+International+Conference+on+Knowledge+Discovery+and+Data+Mining
http://www.scopus.com/record/display.url?eid=2-s2.0-85203701941&origin=inward

Vungle Inc. Improves Monetization Using Big Data Analytics

Autoren: Bert De Reyck Ioannis Fragkos Yael Grushka-Cockayne et al.

Quelle: Interfaces. 47:454-466

Schlagwörter: Optimization, Technology, Databases and Information Systems, computational advertising, 0211 other engineering and technologies, Social Sciences, and Operations, 02 engineering and technology, 01 natural sciences, feature selection, mobile advertising, big data, Models, Business & Economics, Regularization, RSM LIS, Operations and Supply Chain Management, 0101 mathematics, Business Administration, Science & Technology, Operations Research & Management Science, logistic regression, cloud computing, Management, machine learning, Television

Dateibeschreibung: application/pdf

Zugangs-URL: https://discovery.ucl.ac.uk/10039003/1/Vungle.pdf
https://pubsonline.informs.org/doi/10.1287/inte.2017.0903
https://dblp.uni-trier.de/db/journals/interfaces/interfaces47.html#ReyckFGLGK17
https://doi.org/10.1287/inte.2017.0903
https://repub.eur.nl/pub/102381
https://www.hbs.edu/faculty/Pages/item.aspx?num=54773
https://dl.acm.org/doi/abs/10.1287/inte.2017.0903
https://discovery-pp.ucl.ac.uk/id/eprint/10039003/

From Purchasing Exposure to Fostering Engagement: Brand-Consumer Experiences in the Emerging Computational Advertising Landscape

Autoren: Araujo, Theo Copuslky, Jonathan R. Hayes, Jameson L. et al.

Schlagwörter: advertising, technology, targeted advertising, computational advertising

Relation: http://ir.ua.edu/handle/123456789/8039

Verfügbarkeit: http://ir.ua.edu/handle/123456789/8039

A Systematic literature review for Artificial Intelligence in Advertising

Autoren: Ercan, Handan Derya Tanrıverdi, Nur Sena Taşkın, Nazım

Quelle: CONF-IRM 2024 Proceedings

Schlagwörter: Programmatic advertising, computational advertising, systematic literature review, generative artificial intelligence, deepfake, Management Information Systems

Dateibeschreibung: application/pdf

Relation: https://aisel.aisnet.org/confirm2024/1; https://aisel.aisnet.org/context/confirm2024/article/1000/viewcontent/auto_convert.pdf

Verfügbarkeit: https://aisel.aisnet.org/confirm2024/1
https://aisel.aisnet.org/context/confirm2024/article/1000/viewcontent/auto_convert.pdf

Influence of Search Neutrality on the Economics of Advertisement-Financed Content

Autoren: Coucheney, Pierre d'Acquisto, Giuseppe Maillé, Patrick et al.

Weitere Verfasser: Coucheney, Pierre d'Acquisto, Giuseppe Maillé, Patrick et al.

Quelle: ACM Transactions on Internet Technology. 14:1-21

Schlagwörter: game theory, [INFO.INFO-NI] Computer Science [cs]/Networking and Internet Architecture [cs.NI], Economics, Performance, 05 social sciences, Settore ING-INF/05 - SISTEMI DI ELABORAZIONE DELLE INFORMAZIONI, content providers, Computational advertising, Economics, Management, Performance, Computational advertising, content providers, game theory, search engines, search neutrality, 16. Peace & justice, search neutrality, [INFO.INFO-RO] Computer Science [cs]/Operations Research [math.OC], Management, search engines, [INFO.INFO-NI]Computer Science [cs]/Networking and Internet Architecture [cs.NI], 0502 economics and business, [INFO.INFO-RO]Computer Science [cs]/Operations Research [math.OC]

Dateibeschreibung: application/pdf

Zugangs-URL: https://hal.inria.fr/hal-00908569/file/ACM_CMTNDA-v2.pdf
https://inria.hal.science/hal-00908569v1
http://dblp.uni-trier.de/db/journals/toit/toit14.html#CoucheneyDMNT14
https://dblp.uni-trier.de/db/journals/toit/toit14.html#CoucheneyDMNT14
https://dl.acm.org/doi/10.1145/2663490
https://hal.inria.fr/hal-00908569
https://hal.inria.fr/hal-00908569/document
https://art.torvergata.it/handle/2108/115106
https://hdl.handle.net/2108/115106
https://doi.org/10.1145/2663490