Search Results - "Compromiso del cliente"

The Determining Factors Of Multinational Companies' Social Network Advertising Content And Its Impact On Customer Brand Engagement

Authors: Tiballi Junior, Paulo Celso

Thesis Advisors: Rialp Criado, Josep

Source: TDX (Tesis Doctorals en Xarxa)

Subject Terms: Estratègia de màrqueting digit, Digital marketing strategy, Estrategia de marketing digita, Publicitat a les xarxes social, Social network advertising, Publicidad en redes sociales, Compromís amb el client, Customer engagement, Compromiso del cliente, Ciències Humanes

File Description: application/pdf

Access URL: http://hdl.handle.net/10803/693177

Building e-trust and e-retention in online shopping: the role of website design, reliability and perceived ease of use

Authors: Oussama Saoula Amjad Shamim Norazah Mohd Suki et al.

Source: Spanish Journal of Marketing-ESIC, Vol 27, Iss 2, Pp 178-201 (2023)

Subject Terms: Uses and gratification theory, Customer engagement, Perceived ease of use, Website design, 0502 economics and business, 05 social sciences, E-retention, Compromiso del cliente, Marketing. Distribution of products, HF5410-5417.5

Access URL: https://doaj.org/article/e0ac41ce059f44de9bf0c1d8e2ef9f59

Revisión sistemática de la literatura: el customer engagement en los servicios financieros

Authors: Stefano Vásquez Sanguinetti Francesca Zlosilo Balarezo

Source: Costos y Gestión, Iss 107 (2024)

Subject Terms: satisfacción, valor del cliente, compromiso del cliente, servicios financieros, HD47-47.4, confianza, Costs

Access URL: https://doaj.org/article/21abc87a871447f0a4a517f6d55a577d

Tendencias emergentes en la literatura sobre el compromiso del cliente: un análisis bibliométrico

Authors: Pedro Duque Edison Jair Duque Oliva

Source: Estudios Gerenciales, Vol 38, Iss 162, Pp 120-132 (2022)
Repositorio ICESI
Universidad ICESI
instacron:Universidad ICESI
Estudios Gerenciales, Volume: 38, Issue: 162, Pages: 120-132, Published: 24 MAR 2022

Subject Terms: HF5001-6182, Sociology and Political Science, Metadata crosswalks, FOS: Political science, Análisis bibliométrico, Consumidores, Investigación científica, Servicio al cliente, Social Sciences, Research Methodology, Lógica dominante del servicio, Contract law, 032 Management of technological innovation and R&D, customer engagement, engajamento do cliente, Customer services, Consumidor, análise bibliométrica, id.loc.gov/authorities/subjects/sh2002006576 [http], Business, Political science, vocabularies.unesco.org/thesaurus/concept111 [http], Principles and Controversies in Qualitative Research, service dominant logic, 05 social sciences, id.loc.gov/authorities/subjects/sh85031491 [http], lógica dominante del servicio, FOS: Philosophy, ethics and religion, Economics, Econometrics and Finance, Relaciones con los clientes, Investigación, Mapeos de metadatos, vocabularies.unesco.org/thesaurus/concept3802 [http], M1 Business administration, tendencias emergentes, Compromiso, Organizational Behavior and Human Resource Management, Economics and Econometrics, Urban Development and Economic Impact Analysis, Bibliología, Customer relations, scientific mapping, vocabularies.unesco.org/thesaurus/concept5324 [http], lógica dominante do serviço, Business, Management and Accounting, vocabularies.unesco.org/thesaurus/concept6377 [http], mapeo científico, Humanities, bibliometric analysis, Bibliometria, 0502 economics and business, Bibliometría, Bibliology, mapeamento científico, compromiso del cliente, Mapeo científico, id.loc.gov/authorities/subjects/sh85034963 [http], Derecho de los contratos, processes and incentives [O31 Innovation and invention], id.loc.gov/authorities/subjects/sh85034965 [http], Research, FOS: Humanities, Compromiso del cliente, emerging trends, análisis bibliométrico, Philosophy, O31 Innovation and invention: processes and incentives, Bibliometrics, Commitment, tendências emergentes, id.loc.gov/authorities/subjects/sh85013873 [http], Organizational Research and Management Practices, Tendencias emergentes, Consumers, id.loc.gov/authorities/subjects/sh2010013649 [http]

File Description: 13 páginas; Digital; pdf; text/html

Access URL: https://doaj.org/article/7d985795e3f541809396e068dcbcf9cc
http://repository.icesi.edu.co/biblioteca_digital/handle/10906/92361
http://repository.icesi.edu.co/biblioteca_digital/handle/10906/92361
https://doi.org/10.18046/j.estger.2022.162.4528
http://www.scielo.org.co/scielo.php?script=sci_arttext&pid=S0123-59232022000100120&lng=en&tlng=en

Engajamento do Consumidor e do Cliente: Revisão de Uma Década (2010-2019) e Direcionamentos Futuros

Authors: Sylvio Ribeiro de Oliveira Santos Daniel Max de Sousa Oliveira

Source: Revista Ciências Administrativas; v. 29 (2023)
Revista Ciências Administrativas (Fortaleza. Online)
Universidade de Fortaleza (UNIFOR)
instacron:UNIFOR

Subject Terms: engajamento com a marca, brand engagement, marketing de engajamento, marketing digital, customer engagement, engajamento do cliente, engagement marketing, compromiso del consumidor, digital marketing, compromiso del cliente, compromiso con la marca, engajamento do consumidor, marketing de compromiso, consumer engagement

File Description: application/pdf

Access URL: https://ojs.unifor.br/rca/article/view/13159

Increasing customer loyalty through customer engagement in the retail banking industry

Authors: Monferrer Tirado, Diego Moliner, Miguel Angel ESTRADA, MARTA et al.

Contributors: Monferrer Tirado, Diego Moliner, Miguel Angel ESTRADA, MARTA et al.

Source: Repositori Universitat Jaume I
Universitat Jaume I
Spanish Journal of Marketing-ESIC, Vol 23, Iss 3, Pp 461-484 (2019)

Subject Terms: lealtad del cliente, retail bank industry, emociones, 9. Industry and infrastructure, customer loyalty, orientación al mercado, 4. Education, 05 social sciences, satisfaction, 1. No poverty, satisfacción, Marketing. Distribution of products, HF5410-5417.5, banca minorista, emotions, 12. Responsible consumption, customer engagement, market orientation, 0502 economics and business, 8. Economic growth, compromiso del cliente

File Description: application/pdf

Access URL: https://www.emerald.com/insight/content/doi/10.1108/SJME-07-2019-0042/full/pdf?title=increasing-customer-loyalty-through-customer-engagement-in-the-retail-banking-industry
http://hdl.handle.net/10234/186903
https://doi.org/10.1108/SJME-07-2019-0042
http://hdl.handle.net/10234/186903
https://doaj.org/article/ea5399884ec64cb79cb0db6164e67f62
https://dialnet.unirioja.es/servlet/articulo?codigo=7353384
https://www.emerald.com/insight/content/doi/10.1108/SJME-07-2019-0042/full/html
http://repositori.uji.es/xmlui/handle/10234/186903

Relación de las aplicaciones de social media marketing con el comportamiento del consumidor millennial de servicios de streaming en Lima ; Relationship between social media marketing applications and millennial consumer behavior for streaming services in Lima

Authors: Perez Fernandez, Melanie Grace Ramirez Mostajo, Valery Yliana Manco Vizcarra, Nilda Patricia

Contributors: Perez Fernandez, Melanie Grace Ramirez Mostajo, Valery Yliana Manco Vizcarra, Nilda Patricia

Source: Universidad Peruana de Ciencias Aplicadas (UPC) ; Repositorio Académico - UPC

Subject Terms: Aplicaciones de social media marketing, Lealtad de marca, Intención de compra, Valor funcional, Valor hedónico, Valor social, Valor de co-creación, Congruencia de imagen de marca, Compromiso del cliente, Servicios de streaming, Social media marketing applications, Brand loyalty, Purchase intention, Functional value, Hedonic value, Social value, Co-creation value, Brand image consistency, Customer engagement, Streaming services, https://purl.org/pe-repo/ocde/ford#5.02.04, https://purl.org/pe-repo/ocde/ford#5.00.00

File Description: application/pdf; application/epub; application/msword

Relation: http://hdl.handle.net/10757/684937; 000000012196144X

Availability: http://hdl.handle.net/10757/684937

Modelo de antecedentes y consecuencias del Actor Engagement en Instituciones de Educación Superior

Authors: Barrera Rodríguez, Ana María Oliva Duque, Edison Jair Vieira Salazar, Jaime Andrés et al.

Contributors: Barrera Rodríguez, Ana María Oliva Duque, Edison Jair Vieira Salazar, Jaime Andrés et al.

Subject Terms: Antecedents, Actor engagement, Customer engagement, Lealtad, Participación social, Higher Education Institutions, Compromiso del cliente, Consecuencias, Social participation, Compromiso del Actor, Sample surveys, Loyalty, Encuesta por muestreo, Antecedentes, Calidad de la relación, Enseñanza superior, Higher education, 658 - Gerencia general [650 - Gerencia y servicios auxiliares], Instituciones de Educación Superior, Relationship quality, Consequences

File Description: xviii, 403 páginas; application/pdf

Access URL: https://repositorio.unal.edu.co/handle/unal/88194

Influencia de la relación del cliente con la marca en el compromiso del cliente con la marca, la satisfacción del cliente y la lealtad del cliente en el sector bancario ; Influence of the customer relationship with the brand on customer engagement with the brand, customer satisfaction and customer loyalty in the banking sector

Authors: Cáceres Tinco, Dayanne Ysabel Chaparro Gálvez, Camila Nicole Bazo Quintana, Pedro Vicente

Contributors: Cáceres Tinco, Dayanne Ysabel Chaparro Gálvez, Camila Nicole Bazo Quintana, Pedro Vicente

Source: Universidad Peruana de Ciencias Aplicadas (UPC) ; Repositorio Académico - UPC

Subject Terms: Relación del cliente con la marca, Compromiso del cliente con la marca, Satisfacción del cliente, Lealtad del cliente, Sector bancario, Customer brand relationship, Customer brand engagement, Customer satisfaction, Customer loyalty, Banking sector, https://purl.org/pe-repo/ocde/ford#5.08.00, https://purl.org/pe-repo/ocde/ford#5.00.00

File Description: application/pdf; application/epub; application/msword

Relation: http://hdl.handle.net/10757/673319; 000000012196144X

Availability: http://hdl.handle.net/10757/673319

La integración de canales y su relación con el comportamiento de compra en un entorno omnicanal ; Channel integration and its relationship to buying behavior in an omnichannel environment

Authors: Chiroque Alvites, Carmen Lucia Torres Rodríguez, Alessandra Brithney Mauricio Andía, Martín Alonso

Contributors: Chiroque Alvites, Carmen Lucia Torres Rodríguez, Alessandra Brithney Mauricio Andía, Martín Alonso

Source: Universidad Peruana de Ciencias Aplicadas (UPC) ; Repositorio Académico - UPC

Subject Terms: Minorista, Omnicanalidad, Integración de canales, Compromiso del cliente e Intención de patrocinio, Retail, Omnichannel, Channel integration, Consumer engagement and patronage intention, https://purl.org/pe-repo/ocde/ford#5.08.00, https://purl.org/pe-repo/ocde/ford#5.00.00

File Description: application/pdf; application/epub; application/msword

Relation: https://hdl.handle.net/10757/672334; 000000012196144X

Availability: https://hdl.handle.net/10757/672334

El compromiso del cliente en redes sociales, y la intención de compra en la industria hotelera, Chiclayo 2023

Authors: Rodriguez Gonzales, Wendoly Sofia Andrea Olano Cavero, Jessica Karin

Contributors: Rodriguez Gonzales, Wendoly Sofia Andrea Olano Cavero, Jessica Karin

Subject Terms: Redes sociales, compromiso del cliente e intención de compra, Sector hotelero y marketing digital, Análisis cuantitativo y modelos de mediación, Social media, customer engagement, and purchase intention, Hospitality industry and digital marketing, Quantitative analysis and mediation models, http://purl.org/pe-repo/ocde/ford#5.02.04

File Description: application/pdf

Relation: http://hdl.handle.net/20.500.12423/8011

Availability: https://hdl.handle.net/20.500.12423/8011

Modelo de antecedentes y consecuencias del Actor Engagement en Instituciones de Educación Superior ; Model of antecedents and consequences of Actor Engagement in Higher Education Institutions

Authors: Barrera Rodríguez, Ana María Oliva Duque, Edison Jair Vieira Salazar, Jaime Andrés et al.

Contributors: Barrera Rodríguez, Ana María Oliva Duque, Edison Jair Vieira Salazar, Jaime Andrés et al.

Subject Terms: 650 - Gerencia y servicios auxiliares::658 - Gerencia general, Actor engagement, Customer engagement, Relationship quality, Loyalty, Higher Education Institutions, Antecedents, Consequences, Compromiso del cliente, Calidad de la relación, Lealtad, Instituciones de Educación Superior, Antecedentes, Consecuencias, Compromiso del Actor, Enseñanza superior, Participación social, Encuesta por muestreo, Higher education, Social participation, Sample surveys

File Description: xviii, 403 páginas; application/pdf

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The impact of power and relationship commitment on the integration between manufacturers and customers in a supply chain. Journal of Operations Management, 26(3), 368–388. https://doi.org/10.1016/j.jom.2007.08.002; Zhu, J., & Liu, W. (2020). A tale of two databases: the use of Web of Science and Scopus in academic papers. Scientometrics, 123(1), 321–335. https://doi.org/10.1007/s11192-020-03387-8; Zupic, I., & Čater, T. (2015). Bibliometric Methods in Management and Organization. Organizational Research Methods, 18(3), 429–472. https://doi.org/10.1177/1094428114562629; https://repositorio.unal.edu.co/handle/unal/88194; Universidad Nacional de Colombia; Repositorio Institucional Universidad Nacional de Colombia; https://repositorio.unal.edu.co/

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Impact of artificial intelligence in customer and advertising engagement: a bibliormetric analyssis (1922-2022)

Authors: Suraña Sánchez, Clara Aramendia Muneta, María Elena Facultad de Ciencias Económicas y Empresariales et al.

Contributors: Suraña Sánchez, Clara Aramendia Muneta, María Elena Facultad de Ciencias Económicas y Empresariales et al.

Source: Academica-e. Repositorio Institucional de la Universidad Pública de Navarra
Universidad Pública de Navarra

Subject Terms: Marketing, Machine Learning, Compromiso publicitario, Artificial Intelligence, Customer engagement, Advertising engagement, Compromiso del cliente, Inteligencia artificial, Aprendizaje automático

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Access URL: https://academica-e.unavarra.es/handle/2454/47733

Evaluación de la relación de cocreación de valor, el compromiso del cliente y la recomendación boca oído electrónico en los usuarios de portales de comercio electrónico B2C

Authors: Duque Hurtado, Pedro Luis Duque Oliva, Edison Jair Griego (Grupo Investigación en Gestión y Organizaciones) et al.

Contributors: Duque Hurtado, Pedro Luis Duque Oliva, Edison Jair Griego (Grupo Investigación en Gestión y Organizaciones) et al.

Subject Terms: Cocreación de valor, Value co-creation, Electronic word-of-mouth, Structural equations, Customer engagement, Comercio electrónico, Compromiso del cliente, E-commerce, Recomendación boca oído-electrónica, 650 - Gerencia y servicios auxiliares, Ecuaciones estructurales

File Description: 339 páginas; application/pdf

Access URL: https://repositorio.unal.edu.co/handle/unal/84235

Componentes que generan engagement en la página de Facebook del Grupo Verona (Lima) de enero a marzo del 2023

Authors: Piñan Serna, Julio José Villoslada Medina, Kelly Raquel Mugruza Villafane, Rafael et al.

Contributors: Piñan Serna, Julio José Villoslada Medina, Kelly Raquel Mugruza Villafane, Rafael et al.

Source: Repositorio Institucional - UTP ; Universidad Tecnológica del Perú

Subject Terms: Compromiso del cliente, Redes sociales en línea, Bufete, https://purl.org/pe-repo/ocde/ford#5.08.00

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Relation: https://hdl.handle.net/20.500.12867/7706

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Interacción social, valor hedónico y compromiso del cliente en relación a la intención de compra a través de transmisiones en vivo en Instagram

Authors: Matallana Limo, Andrea Graciela Talavera Minaya, Lorena Cristina Guardamino Baskovich, Romy Barbel Ruth

Contributors: Matallana Limo, Andrea Graciela Talavera Minaya, Lorena Cristina Guardamino Baskovich, Romy Barbel Ruth

Source: Universidad Peruana de Ciencias Aplicadas (UPC) ; Repositorio Académico - UPC

Subject Terms: Interacción social, Valor hedónico, Compromiso del cliente, Intención de compra, Redes sociales, Transmisión en vivo, Social interaction, Hedonic value, Customer commitment, Purchase intent, Social networks, Live broadcast, http://purl.org/pe-repo/ocde/ford#5.00.00

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Relation: http://hdl.handle.net/10757/667890; 0000 0001 2196 144X

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Satisfacción, compromiso y lealtad del consumidor en relación a la experiencia del consumidor en los Coffee shops ; Consumer satisfaction, commitment and loyalty in relation to the consumer experience in coffee shops

Authors: Alvarez Cahuata, Jordan Ronaldo Valencia Dongo Zapata, Juan Pablo Guardamino Baskovich, Romy Barbel Ruth

Contributors: Alvarez Cahuata, Jordan Ronaldo Valencia Dongo Zapata, Juan Pablo Guardamino Baskovich, Romy Barbel Ruth

Source: Universidad Peruana de Ciencias Aplicadas (UPC) ; Repositorio Académico - UPC

Subject Terms: Satisfacción del cliente, Compromiso del cliente, Lealtad del cliente, Experiencia del consumidor, Cafeterías, Customer satisfaction, Customer engagement, Customer loyalty, Consumer experience, Coffee shops, http://purl.org/pe-repo/ocde/ford#5.00.00, https://purl.org/pe-repo/ocde/ford#5.08.00

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Relation: http://hdl.handle.net/10757/667165; 0000 0001 2196 144X

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Evaluación de la relación de cocreación de valor, el compromiso del cliente y la recomendación boca oído electrónico en los usuarios de portales de comercio electrónico B2C ; Evaluation of the relationship between value co-creation, customer engagement, and e-word of mouth recommendation in B2C e-commerce portal users

Authors: Duque Hurtado, Pedro Luis Duque Oliva, Edison Jair Griego (Grupo Investigación en Gestión y Organizaciones) et al.

Contributors: Duque Hurtado, Pedro Luis Duque Oliva, Edison Jair Griego (Grupo Investigación en Gestión y Organizaciones) et al.

Subject Terms: 650 - Gerencia y servicios auxiliares, Cocreación de valor, Compromiso del cliente, Recomendación boca oído-electrónica, Comercio electrónico, Ecuaciones estructurales, Value co-creation, Customer engagement, Electronic word-of-mouth, E-commerce, Structural equations

File Description: 339 páginas; application/pdf

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Types of Electronic Word-of-Mouth and Their Impact on Consumer Attitudes. Advances in Digital Marketing and eCommerce, 62-69. https://doi.org/10.1007/978-3-030-47595-6; https://repositorio.unal.edu.co/handle/unal/84235; Universidad Nacional de Colombia; Repositorio Institucional Universidad Nacional de Colombia; https://repositorio.unal.edu.co/

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El entorno de servicios en relación a la satisfacción, compromiso y la lealtad del cliente en hoteles de precio bajo ; Servicescape in relation to customer satisfaction, customer engagement and loyalty in low-price hotels

Authors: Rios Pérez, Leandra Gianelli Gutiérrez Ramos, Rocio Angela Guardamino Baskovich, Romy Barbel Ruth

Contributors: Rios Pérez, Leandra Gianelli Gutiérrez Ramos, Rocio Angela Guardamino Baskovich, Romy Barbel Ruth

Source: Universidad Peruana de Ciencias Aplicadas (UPC) ; Repositorio Académico - UPC

Subject Terms: Entorno de servicio, Satisfacción del cliente, Compromiso del cliente, Lealtad, Hotel de precio bajo, Servicescape, Customer satisfaction, Customer engagement, Loyalty, Low-price hotel, http://purl.org/pe-repo/ocde/ford#5.00.00, https://purl.org/pe-repo/ocde/ford#5.08.00

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Factores que llevan a la lealtad de marca en los canales de venta del sector cosmético ; Factors that lead to brand loyalty in sales channels in the cosmetics sector.

Authors: Portuguez Hoyos, Brenda Macedo Cabrera, Maria Jose Mauricio Andía, Martín Alonso

Contributors: Portuguez Hoyos, Brenda Macedo Cabrera, Maria Jose Mauricio Andía, Martín Alonso

Source: Universidad Peruana de Ciencias Aplicadas (UPC) ; Repositorio Académico - UPC

Subject Terms: Valor de marca, Lealtad de marca, Compromiso del cliente hacia la marca, Brand equity, Brand loyalty, Customer commitment to the brand, https://purl.org/pe-repo/ocde/ford#5.08.00, https://purl.org/pe-repo/ocde/ford#5.00.00

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Relation: https://audio.com/raupc/audio/15627-1; @raupc; https://doi.org/10.19083/tesis/683795; https://hdl.handle.net/10757/683795; 000000012196144X

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https://doi.org/10.19083/tesis/683795