Výsledky vyhľadávania - "Cleeren, Kathleen"

How Retailers Change Ordering Strategies When Suppliers Go Direct.

Autori: Van Crombrugge, Michiel Breugelmans, Els Gryseels, Femke a ďalší

Zdroj: Journal of Marketing; Mar2025, Vol. 89 Issue 2, p141-162, 22p

Predmety: RETAIL industry, SUPPLIERS, BUSINESS-to-business transactions, DIRECT selling, INVENTORY control, EXPERTISE, POWER (Social sciences)

The effectiveness of advertising and price during conflict delistings

Autori: Hermans, Marleen Cleeren, Kathleen Néomie, Raassens

Zdroj: International Journal of Research in Marketing. 42:866-885

Predmety: Marketing, INFLUENCE STRATEGIES, MARKET POWER, IMPACT, DEMAND, ASSORTMENT, Social Sciences, Manufacturer-retailer relationships, PERFORMANCE, Conflict characteristics, CONSUMER RESPONSE, Impact of advertising and price, 3506 Marketing, Business & Economics, RETAILER, Business, Conflict delistings, MANUFACTURERS, BEHAVIOR, 1505 Marketing

Brands in Unsafe Places: Effects of Brand Safety Incidents on Brand Outcomes.

Autori: Grewal, Lauren S. Vana, Prasad Stephen, Andrew T.

Zdroj: Journal of Marketing Research (JMR); Dec2025, Vol. 62 Issue 6, p981-1002, 22p

Predmety: BRAND name products, ADVERTISING, DIGITAL media, SOCIAL media, REPUTATION, CONSUMER attitudes, TRUST

Cross-Channel Effects of Failure in a Retailer's Mobile App.

Autori: Narang, Unnati Shankar, Venkatesh Narayanan, Sridhar

Zdroj: Journal of Marketing Research (JMR); Oct2025, Vol. 62 Issue 5, p796-817, 22p

Predmety: RETAIL industry, MOBILE marketing, MOBILE apps, PRODUCT failure, CONSUMERS, BUSINESS revenue, SALES

Global Events Demand Global Data: COVID-19 Crisis Responses and the Future of Selling and Sales Management Around the Globe.

Autori: Rouziou, Maria Bolander, Willy Peesker, Karen a ďalší

Zdroj: Journal of International Marketing; Jun2025, Vol. 33 Issue 2, p61-82, 22p

Predmety: COVID-19 pandemic, INSTITUTIONAL logic, SALES management, INDUCTION (Logic), CONSUMERS

The impact of nutrition claims on purchase behavior for food products.

Autori: Holtrop, Niels Cleeren, Kathleen Geyskens, Kelly a ďalší

Zdroj: International Journal of Research in Marketing. Sep2025:Part B, Vol. 42 Issue 3, p788-808. 21p.

Predmety: *CONSUMER behavior, *GROCERY shopping, *BRANDING (Marketing), *PRODUCT lines, *CONSUMER preferences, FOOD labeling laws

Geografický termín: UNITED Kingdom

The Impact of App Crashes on Consumer Engagement.

Autori: Shi, Savannah Wei Lee, Seoungwoo Kalyanam, Kirthi a ďalší

Zdroj: Journal of Marketing; Jul2025, Vol. 89 Issue 4, p81-98, 18p

Predmety: MOBILE apps, ERRORS, INTERRUPTION (Psychology), ERROR messages (Computer science), CUSTOMER experience, FRUSTRATION, CONSUMPTION (Economics)

How Retailers Change Ordering Strategies When Suppliers Go Direct

Autori: Van Crombrugge, Michiel Breugelmans, Els Gryseels, Femke a ďalší

Zdroj: Journal of Marketing. 89:141-162

Predmety: Marketing, COORDINATION, IMPACT, SATISFACTION, MANUFACTURER ENCROACHMENT, 05 social sciences, Social Sciences, B2B relationships, dual distribution, MODEL, retailer characteristics, 3506 Marketing, ordering strategy, Business & Economics, 0502 economics and business, Business, 3507 Strategy, management and organisational behaviour, RELATIONSHIP QUALITY, direct channel introduction, INTERNET CHANNEL, COMMITMENT, UNITED-KINGDOM, 1505 Marketing, CONFLICT, 1506 Tourism

So, Sue Me...If You Can! How Legal Changes Diminishing Managers' Risk of Being Held Liable by Shareholders Affect Firms' Likelihood to Recall Products.

Autori: Hoffmann, Arvid O.I. Cheong, Chee S. Phan, Hoàng-Long a ďalší

Zdroj: Journal of Marketing; Sep2024, Vol. 88 Issue 5, p89-110, 22p

Predmety: PRODUCT recall, STOCKHOLDERS, EXECUTIVES' attitudes, INDUSTRIAL management, MANAGEMENT, LEGAL liability, CORPORATION law, SELF-interest

Shifting Standards in Consumer Evaluations of Global and Local Brands After Product-Harm Crises.

Autori: Sayin, Eda Aydınoğlu, Nilüfer Z. Özsomer, Ayşegül a ďalší

Zdroj: Journal of International Marketing; Sep2024, Vol. 32 Issue 3, p83-100, 18p

Predmety: CONSUMER behavior, BRAND name products, FINANCIAL market reaction, CRISIS management, SOCIAL psychology, PRODUCT management

Cause-Related Marketing as Sales Promotion.

Autori: Schamp, Christina Heitmann, Mark Peers, Yuri a ďalší

Zdroj: Journal of Marketing Research (JMR); Oct2024, Vol. 61 Issue 5, p955-974, 20p

Predmety: BRAND name products, SOCIAL marketing, PRICES, SALES promotion, CONSUMER behavior

Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises.

Autori: Cleeren, Kathleen van Heerde, Harald J. Dekimpe, Marnik G.

Zdroj: Journal of Marketing; Mar2013, Vol. 77 Issue 2, p58-77, 20p, 1 Diagram, 7 Charts

Predmety: BRAND scandals, MANUFACTURING defects, MATHEMATICAL models of consumer behavior, PRODUCT image, BRAND image, PRODUCT recall

Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation.

Autori: Golder, Peter N. Dekimpe, Marnik G. An, Jake T. a ďalší

Zdroj: Journal of Marketing; May2023, Vol. 87 Issue 3, p319-336, 18p, 1 Diagram, 4 Charts

Predmety: MARKETING research, EMPIRICAL research, RESEARCH methodology, STAKEHOLDERS, MARKETING theory, DATA analysis

The Clash of the Titans: On Retailer and Manufacturer Vulnerability in Conflict Delistings

Autori: Van der Maelen, Sara Breugelmans, Els Cleeren, Kathleen

Zdroj: Journal of Marketing, 2017 Jan 01. 81(1), 118-135.

Prístupová URL adresa: https://www.jstor.org/stable/44879038

Helping Those That Hide: Anticipated Stigmatization Drives Concealment and a Destructive Cycle of Debt.

Autori: Moorhouse, Michael Goode, Miranda Cotte, June a ďalší

Zdroj: Journal of Marketing Research (JMR); Dec2023, Vol. 60 Issue 6, p1135-1153, 19p

Predmety: DEBT, SOCIAL stigma, PERSONAL finance, FINANCIAL stress, CONSUMER behavior, WELL-being

What is the impact of a conflict delisting on firm value? An investigation of the role of conflict and firm characteristics.

Autori: Hermans, M.

Predmet: Institute for Management Research.

Témy: Article / Letter to editor.

URL: https://doi.org/10.1007/s11747-023-00930-w
https://repository.ubn.ru.nl//bitstream/handle/2066/291802/291802.pdf
https://repository.ubn.ru.nl/handle/2066/291802

How Can Companies Recover from Liability-Invoking Failures? Exploring the Role of Uncertainty Avoidance in Facilitating Consumer Compliance Across National Cultures.

Autori: Astvansh, Vivek Duffek, Barbara Eisingerich, Andreas B.

Zdroj: Journal of International Marketing; Sep2023, Vol. 31 Issue 3, p1-18, 18p, 1 Diagram, 6 Charts, 2 Graphs

Predmety: RISK aversion, CONSUMERS, CONSUMER culture theory, PRODUCT recall, CONSUMER protection, DATA security failures, MANUFACTURING defects, PRODUCT safety

Lobbying and Product Recalls: A Study of the U.S. Automobile Industry.

Autori: Singh, Khimendra Grewal, Rajdeep

Zdroj: Journal of Marketing Research (JMR); Aug2023, Vol. 60 Issue 4, p728-749, 22p, 4 Diagrams, 5 Charts, 2 Graphs

Predmety: PRODUCT recall, LOBBYING, AUTOMOBILE industry, MARKETING, MANUFACTURING defects, GOVERNMENT regulation, MASS media

Geografický termín: UNITED States

Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior.

Autori: Scholdra, Thomas P. Wichmann, Julian R.K. Eisenbeiss, Maik a ďalší

Zdroj: Journal of Marketing; Jul2022, Vol. 86 Issue 4, p95-117, 23p, 1 Diagram, 9 Charts, 1 Graph

Predmety: ECONOMIC change, CONSUMER package goods, CONSUMER behavior, GROCERY shopping, BRAND name products, BUSINESS cycles, HOUSEHOLDS

What Is (and Isn't) a Product Recall?

Autori: Astvansh, Vivek Antia, Kersi D. Tellis, Gerard J.

Zdroj: Journal of Public Policy & Marketing; Oct2024, Vol. 43 Issue 4, p295-317, 23p

Predmety: SAFETY regulations, PRODUCT recall, PRODUCT safety, CONSUMER goods, DECISION trees