Suchergebnisse - "Chandrasapth, Koblarp"

What We Do Know and Don’t Know about Marketing Communications on Mature Consumers

Autoren: Yannopoulou, Natalia Manika, Danae Chandrasapth, Koblarp et al.

Dateibeschreibung: text

Relation: https://eprints.whiterose.ac.uk/id/eprint/197775/1/Accepted_PDF_Proof_EJM_Mature_Consumers.pdf; Yannopoulou, Natalia, Manika, Danae, Chandrasapth, Koblarp et al. (2 more authors) (2023) What We Do Know and Don’t Know about Marketing Communications on Mature Consumers. European Journal of Marketing. pp. 1969-1995. ISSN: 0309-0566

Verfügbarkeit: https://eprints.whiterose.ac.uk/id/eprint/197775/
https://eprints.whiterose.ac.uk/id/eprint/197775/1/Accepted_PDF_Proof_EJM_Mature_Consumers.pdf
https://doi.org/10.1108/EJM-12-2020-0906

Conflict in online consumption communities: a systematic literature review and directions for future research.

Autoren: Chandrasapth, Koblarp Yannopoulou, Natalia Schoefer, Klaus et al.

Quelle: International Marketing Review; 2021, Vol. 38 Issue 5, p900-926, 27p

Schlagwörter: VIRTUAL communities, CONFLICT management, SCIENCE databases, SOCIAL control

When dissatisfactory experiences turn into conflict: A contrastive study of negative Spanish product and experience-based reviews on Trustpilot.

Autoren: Hernández López, María de la O

Quelle: Journal of Language Aggression & Conflict; 2025, Vol. 13 Issue 2, p72-99, 28p

Schlagwörter: OFFENSIVE behavior, COMMUNICATION barriers, PRODUCT reviews, CONSUMERS, POSTERS, CONSUMERS' reviews