Suchergebnisse - "CONSUMERS"

Mythologized Counter-Futures and Self-Protective Consumption: A Netnography of Doomsday Preppers Open Access.

Autoren: Jones, Hunter Arnould, Eric J

Quelle: Journal of Consumer Research. Dec2025, Vol. 52 Issue 4, p759-778. 20p.

Schlagwörter: *CONSUMERS, *CONSUMPTION (Economics), *SYSTEMIC risk (Finance), *CONSUMER goods, SURVIVALISM, EMERGENCY food supply

Consumptive Work in Coworking: Using Consumption Strategically for Work Open Access.

Autoren: Gruen, Adèle Bardhi, Fleura

Quelle: Journal of Consumer Research. Dec2025, Vol. 52 Issue 4, p663-686. 24p.

Schlagwörter: *CONSUMERS, *WORK, *COWORKER relationships, *LABOR productivity, *WORK environment, IDEOLOGY, SELF-efficacy, ATTITUDES toward entitlement

Source Memory Is More Accurate for Opinions than for Facts Open Access.

Autoren: Mirny, Daniel J Spiller, Stephen A

Quelle: Journal of Consumer Research. Dec2025, Vol. 52 Issue 4, p779-799. 21p.

Schlagwörter: *CONSUMERS, *CONSUMER attitudes, *DECISION making, MEMORY, OPINION (Philosophy), FACTS (Philosophy)

When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences.

Autoren: Olson, Jenny G Mcferran, Brent Morales, Andrea C et al.

Quelle: Journal of Consumer Research. Dec2025, Vol. 52 Issue 4, p712-734. 23p.

Schlagwörter: *WAGES, *CONSUMERS, *CONSUMPTION (Economics), *CONSUMER attitudes, HAPPINESS

Retail competition in the era of live streaming: multi-channel pricing and consumer surplus.

Autoren: Ku, Yaoyao Xu, Yadong Du, Jianhui

Quelle: International Journal of Production Research. Oct2025, p1-21. 21p. 7 Illustrations.

Schlagwörter: *CONSUMERS' surplus, *RETAIL industry, *SALES statistics, *MARKETING strategy, *ELECTRONIC commerce, *GAME theory, LIVE streaming

The law and consumer harm in multi-level marketing: a review.

Autoren: Groß, C. Keep, W. W.

Quelle: Journal of Marketing Management. Nov2025, p1-48. 48p.

Schlagwörter: *MULTILEVEL marketing, *CONSUMERS, *MARKETING literature, *ACTIONS & defenses (Law), *PONZI schemes, *BUSINESS losses, *FRAUD, KNOWLEDGE gap theory

Not just for the young: older consumers and experiential consumption.

Autoren: Yang, Michelle I.C. Chow, Ai Ming

Quelle: Journal of Marketing Management. Oct2025, p1-28. 28p. 1 Illustration.

Schlagwörter: *OLDER consumers, *DECISION making, CONCEPTUAL models, ABLEISM, IMMERSIVE design, MULTILEVEL models, IDENTITY (Psychology)

Unveiling the unheard voices of low-income consumers in an emerging market.

Autoren: da Rocha, Angela Coelho-Rocha, Ana Raquel Do Nascimento, Estefanie Silva

Quelle: Journal of Marketing Management. Nov2025, Vol. 41 Issue 15/16, p1575-1608. 34p.

Schlagwörter: *LOW-income consumers, *EMERGING markets, *QUANTITATIVE research, *SOCIOECONOMICS, *QUALITATIVE research, RESEARCH methodology, BRAZILIANS

Harnessing Photo-Elicitation Interviews for Subsistence Marketplace Research.

Autoren: Dev Roye, Abheeshek Mohan, Geetha

Quelle: International Journal of Market Research. Nov2025, Vol. 67 Issue 6, p770-794. 25p.

Schlagwörter: *QUALITATIVE research, *LOW-income consumers, *PHOTOGRAPHY, *MARKETING research, CAPACITY building, RESEARCH methodology, VISUAL perception

Consumer Response to Climate Change: Wildfire Smoke and Sustainable Product Choice.

Autoren: Lim, Taewook Kim, TI Tongil Kim, Suh Yeon

Quelle: Journal of Marketing Research (JMR). Dec2025, Vol. 62 Issue 6, p1142-1158. 17p.

Schlagwörter: *CONSUMERS, *DECISION making, *CONSUMPTION (Economics), CLIMATE change, WILDFIRES, SMOKE, SUSTAINABILITY

Accounting for Formative and Reflective Topics in Product Review Data for Better Consumer Insights.

Autoren: Büschken, Joachim Otter, Thomas Allenby, Greg M.

Quelle: Journal of Marketing Research (JMR). Dec2025, Vol. 62 Issue 6, p1045-1062. 18p.

Schlagwörter: *PRODUCT reviews, *CONSUMERS, *CONSUMER attitudes, *NATURAL language processing, LUXURY hotels

Retributive Philanthropy.

Autoren: Milne, Ethan Kristofferson, Kirk Goode, Miranda R.

Quelle: Journal of Marketing Research (JMR). Oct2025, Vol. 62 Issue 5, p918-936. 19p.

Schlagwörter: *CONSUMERS, *CHARITABLE giving, PROSOCIAL behavior, RETRIBUTION, AGGRESSION (Psychology)

State of the consumer 2025: When disruption becomes permanent.

Autoren: Coggins, Becca Adams, Christina Alldredge, Kari et al.

Quelle: McKinsey Quarterly. 2025, Issue 4, p118-126. 9p. 1 Color Photograph, 2 Graphs.

Schlagwörter: *CONSUMER behavior, *INTERNET access, *ECONOMIC competition, *BRAND image, *COVID-19 pandemic, *BUSINESS planning, *VALUE (Economics), GENERATION Z consumers

Consumers living with dementia: a scoping review of overlooked marketplace experiences.

Autoren: Primossi, Valentina Garcia, Linda Mulvey, Michael S.

Quelle: Journal of Marketing Management. Aug2025, p1-37. 37p. 3 Illustrations.

Schlagwörter: *CONSUMERS, *MARKETING research, *CONSUMPTION (Economics), DEMENTIA, SECURITY (Psychology), OLDER people, INTERDISCIPLINARY research, MARKETPLACES

How low-income consumers cope with recurrent disruptions in basic services?

Autoren: Kamran, Sohail Uusitalo, Outi Ur Rahman, Saleem

Quelle: Journal of Marketing Management. Sep2025, Vol. 41 Issue 11/12, p1194-1228. 35p.

Schlagwörter: *LOW-income consumers, *SERVICE industries, *DISCRIMINATION (Sociology), SEMI-structured interviews, PSYCHOLOGICAL adaptation, INTERRUPTION (Psychology), HELPLESSNESS (Psychology)

Disrespectful Promotions: The Negative Impact of Price Promotions on Products Symbolically Linked to Stigmatized Identities.

Autoren: Du, Guanzhong Millet, Kobe Aydinli, Aylin et al.

Quelle: Journal of Marketing Research (JMR). Aug2025, Vol. 62 Issue 4, p624-644. 21p.

Schlagwörter: *DISCOUNT prices, *CONSUMERS, *CONSUMER attitudes, SOCIAL stigma, MINORITIES, RESPECT

Geografische Kategorien: UNITED States

Gendered Consumer Responsibilization: The Constitution of Menopausal Women as Responsible Feminine Consumer Subjects.

Autoren: Corus, Canan Saatcioglu, Bige Sandikci, Ozlem

Quelle: Journal of Consumer Research. Aug2025, Vol. 52 Issue 2, p351-371. 21p.

Schlagwörter: *WOMEN consumers, *MARKETING, MENOPAUSE, SUBJECTIVITY, POSTFEMINISM, NEOLIBERALISM, HEALTH products, GENDER

Why and How Consumers Perform Online Reviewing Differently.

Autoren: Kerviler, Gwarlann de Demangeot, Catherine Dolbec, Pierre-Yann

Quelle: Journal of Consumer Research. Apr2025, Vol. 51 Issue 6, p1209-1228. 20p.

Schlagwörter: *CONSUMERS' reviews, *CONSUMERS, SOCIOCULTURAL factors, COMPETITION (Psychology), SHARING, EVALUATION

Customer Concentration and Income Smoothing Activities.

Autoren: Jung, Boochun Kim, Tae Wook Park, Sang Hyun et al.

Quelle: Journal of Accounting, Auditing & Finance. Apr2025, Vol. 40 Issue 2, p421-455. 35p.

Schlagwörter: *CONSUMERS, *REGRESSION analysis, *CUSTOMER relations, *INFORMATION sharing, PROPENSITY score matching

The Multitier Discount Effect.

Autoren: Yang, Haiyang (AUTHOR) haiyang.yang@jhu.edu

Quelle: Journal of Marketing Research (JMR). Jun2025, Vol. 62 Issue 3, p489-503. 15p.

Schlagwörter: *CONSUMERS, *DISCOUNT prices, *QUANTITY discounts, *PRICE levels, PERCEPTION (Philosophy)