Suchergebnisse - "CONSUMER research"

Degrowth: a literature review and conceptualisation for sustainable marketing and consumer research.

Autoren: Lloveras, Javier Pansera, Mario

Quelle: Journal of Marketing Management. Oct2025, p1-31. 31p.

Schlagwörter: *CONSUMER research, *GREEN marketing, *RESOURCE allocation, *CONSUMERISM, SUSTAINABILITY, HOLISM

Ignored or invisible: challenges to recruiting and researching members of marginalised communities.

Autoren: Dean, Dianne Singh, Pallavi Jones, Scott

Quelle: Journal of Marketing Management. Nov2025, Vol. 41 Issue 15/16, p1499-1508. 10p.

Schlagwörter: *CONSUMER research, *EMPLOYEE recruitment, RESEARCH methodology, EDUCATIONAL equalization, POOR people, IDENTITY (Psychology)

Modelling purchase intentions towards traditional small grain foods in Zimbabwe.

Autoren: Moyo, Arnold Amoah, Felix van Eyk, Marlé

Quelle: International Journal of Market Research. Sep2025, Vol. 67 Issue 5, p589-612. 24p.

Schlagwörter: *CONSUMER research, *QUANTITATIVE research, *CONSUMER behavior, FOOD preferences, STRUCTURAL equation modeling, ETHNIC foods, CEREAL products

Geografische Kategorien: ZIMBABWE, AFRICA

The GenAI Future of Consumer Research.

Autoren: Huang, Ming-Hui Rust, Roland T

Quelle: Journal of Consumer Research. Jun2025, Vol. 52 Issue 1, p4-17. 14p.

Schlagwörter: *CONSUMER research, *INNOVATION management, *DATA analysis, *CONSUMPTION (Economics), GENERATIVE artificial intelligence, MACHINE learning, PREJUDICES, DATA distribution

Using Consumer Research to Improve Retirement Outcomes.

Autoren: Rappaport, Anna M. anna.rappaport@gmail.com

Quelle: Journal of Financial Service Professionals. Jan2025, Vol. 79 Issue 1, p60-72. 13p.

Schlagwörter: *FINANCIAL planning, *CONSUMER research, *BUSINESS models, INDIVIDUAL needs, HOUSEHOLDS

Improving Our Scientific Understanding of Consumer Behavior.

Autoren: Urminsky, Oleg Eckhardt, Giana M Goldenberg, Jacob et al.

Quelle: Journal of Consumer Research. Feb2025, Vol. 51 Issue 5, p867-870. 4p.

Schlagwörter: *CONSUMER behavior, *VISION statements

Reviews & Products: JOURNAL of Consumer Research (Periodical)

GenAI and Consumer Research: Are We the Last Generation of Human Consumer Researchers?

Autoren: Schmitt, Bernd (AUTHOR)

Quelle: Journal of Consumer Research. Jun2025, Vol. 52 Issue 1, p1-3. 3p.

Schlagwörter: *CONSUMER research, *DATA analysis, GENERATIVE artificial intelligence, RESEARCH personnel, ACQUISITION of data, ACADEMIC discourse

Will We Be the Last Human Editors of JCR?

Autoren: Schmitt, Bernd Cotte, June Giesler, Markus et al.

Quelle: Journal of Consumer Research. Oct2024, Vol. 51 Issue 3, p451-454. 4p.

Schlagwörter: *CONSUMER research, GENERATIVE artificial intelligence, SCHOLARLY publishing, HUMAN-artificial intelligence interaction

Reviews & Products: JOURNAL of Consumer Research (Periodical)

2025 JCR Awards Announcements Free.

Quelle: Journal of Consumer Research. Dec2025, Vol. 52 Issue 4, p639-639. 1p.

Schlagwörter: *SCHOLARLY peer review

Reviews & Products: JOURNAL of Consumer Research (Periodical)

People: WILSON, Anne V., BELLEZZA, Silvia, VAN der Sluis, Helen

Cultural Values in Consumer‐Centric Research: A Hybrid Review Exploring Trends, Structure, and Future Research Trajectories.

Autoren: Khan, Fateh Mohd Rasul, Tareq Ahmed, Sabara Soyafuddin et al.

Quelle: Global Business & Organizational Excellence. Oct2025, p1. 43p. 4 Illustrations.

Schlagwörter: *CONSUMER research, *SCHOLARLY peer review, CULTURAL values, THEMATIC analysis, TREND analysis, BIBLIOMETRICS, FUTUROLOGISTS, MIXED methods research

Midrange, Differential, Meaningful, and Multidisciplinary: Reflections on JCR's Epistemic Culture.

Autoren: Giesler, Markus (AUTHOR) mgiesler@schulich.yorku.ca

Quelle: Journal of Consumer Research. Jun2024, Vol. 51 Issue 1, p204-209. 6p.

Schlagwörter: *CONSUMER research, *KNOWLEDGE management, EPISTEMICS, RESEARCH methodology, INTERDISCIPLINARY research

Reviews & Products: JOURNAL of Consumer Research (Periodical)

People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research.

Autoren: Mende, Martin Borah, Abhishek Scott, Maura L et al.

Quelle: Journal of Consumer Research. Jun2024, Vol. 51 Issue 1, p91-103. 13p.

Schlagwörter: *CONSUMER research, CONTENT analysis, PEACE

Reviews & Products: SUSTAINABLE Development Goals (United Nations), JOURNAL of Consumer Research (Periodical)

Customer demandingness and salesperson's performance: a meta-analytic examination.

Autoren: Jaramillo, Fernando Hossain, Khondoker Itani, Omar S.

Quelle: Journal of Personal Selling & Sales Management; Dec2025, Vol. 45 Issue 4, p383-397, 15p

Schlagwörter: JOB performance, SALES personnel, AGGREGATION (Statistics), SUBJECTIVE stress, JOB involvement, CONSUMER research, CONSUMER behavior

Collective Layoffs and Offshoring: A Social Contract Account Open Access.

Autoren: Granulo, Armin Kranzbühler, Anne-Madeleine Fuchs, Christoph et al.

Quelle: Journal of Consumer Research; Oct2025, Vol. 52 Issue 3, p526-546, 21p

Schlagwörter: OFFSHORE outsourcing, LAYOFFS, COST control, SOCIAL contract, CUSTOMER relations, CONSUMER attitudes, CONSUMER research, EXPORT marketing

Practical Relevance in Consumer Research.

Autoren: Hoyer, Wayne D Wan, Echo Wen Wilcox, Keith

Quelle: Journal of Consumer Research. Aug2024, Vol. 51 Issue 2, p428-438. 11p.

Schlagwörter: *CONSUMER research, *MARKETING, RESEARCH methodology, CONSUMER behavior research, RESEARCH evaluation

Assessing Predictor Robustness in Healthcare Consumer Research: A Bayesian Model Averaging Approach.

Autoren: Nandialath, Anup Menon Damali, Uzay

Quelle: International Journal of Consumer Studies. Sep2025, Vol. 49 Issue 5, p1-25. 25p.

Schlagwörter: *CONSUMER research, *CUSTOMER satisfaction, *MEDICAL care, GROUP work in education, STATISTICAL models, SERVICE design, HEALTH education, LEARNING

The thing, the consumer, the rejected: a three voices cycle.

Autoren: Svendsen, Jens Martin¹ (AUTHOR) martin.svendsen@sbs.su.se

Quelle: Consumption, Markets & Culture. Jul2025, p1-10. 10p.

Schlagwörter: *CONSUMER research, POETICS, AMBIGUITY, METAPHYSICS, ASSEMBLAGE (Art), AESTHETICS, NARRATIVES

The distributed body.

Autoren: Kuruoglu, Alev Pinar¹ (AUTHOR) alev@sam.sdu.dk

Quelle: Journal of Marketing Management. Jun2024, Vol. 40 Issue 7/8, p608-618. 11p.

Schlagwörter: *CONSUMER research, HUMAN body

Reflections on a reimagined future for consumer research.

Autoren: Hewer, Paul¹ (AUTHOR) paul.hewer@strath.ac.uk

Quelle: Journal of Marketing Management. Jun2024, Vol. 40 Issue 7/8, p619-627. 9p.

Schlagwörter: *CONSUMER research, *CONSUMERS, *ACTIVITY-based costing

Towards an ontology of consumers as distributed networks (or the end of 'consumer research' as we know it?): retrospective insights from the praxeomorphism of Russell Belk's 'extended self'.

Autoren: Thompson, Craig J.¹ (AUTHOR) Craig.thompson@wisc.edu

Quelle: Journal of Marketing Management. Jun2024, Vol. 40 Issue 7/8, p555-568. 14p.

Schlagwörter: *CONSUMER research, *CONSUMERS, *TECHNOLOGY transfer, *SOCIOTECHNICAL systems, SELF, DIGITAL technology