Suchergebnisse - "CONSUMER attitudes"

Privileged and Picky: How a Sense of Disadvantage or Advantage Influences Consumer Pickiness Through Psychological Entitlement Open Access.

Autoren: Pyrah, Bryce Galoni, Chelsea Wang, Jing

Quelle: Journal of Consumer Research. Dec2025, Vol. 52 Issue 4, p687-711. 25p.

Schlagwörter: *CONSUMER attitudes, *LOW-income consumers, ATTITUDES toward entitlement, SOCIAL dominance

Scholarship on alternative food networks: from mid-life crisis to life begins at 40?

Autoren: Tregear, Angela Gorton, Matthew Maye, Damian et al.

Quelle: Journal of Marketing Management. Nov2025, p1-63. 63p. 3 Illustrations.

Schlagwörter: *MARKETING, *CONSUMER attitudes, *ENVIRONMENTAL responsibility, *SCHOLARLY peer review, COMMUNITY-supported agriculture, SOCIAL goals, RURAL geography

The Slang Paradox: Connecting or Disconnecting with Consumers?

Autoren: Pyrah, Bryce Wang, Jing Li, Yiyi et al.

Quelle: Journal of Marketing Research (JMR). Oct2025, Vol. 62 Issue 5, p776-795. 20p.

Schlagwörter: *CONSUMER attitudes, *MARKETING, *EXPECTATION (Psychology), *BRAND name products, *BRAND personification, SLANG, AUTHENTICITY (Philosophy)

Reviews & Products: TWITTER (Web resource)

Multimodal Physiological Responses Predict Advertisement Effectiveness.

Autoren: Han, Jingjing Ni, Yuqian Amon, Mary Jean et al.

Quelle: Journal of Advertising. Oct-Dec2025, Vol. 54 Issue 5, p693-712. 20p.

Schlagwörter: *ADVERTISING effectiveness, *CONSUMER attitudes, *SENTIMENT analysis, BIOMETRY, INFERENTIAL statistics, RECOGNITION (Psychology), PHYSIOLOGY

Brand Corporateness: Measurement and Symbolic Meaning of an Unfavorable Brand Association.

Autoren: Reich, Brandon J Hanson, Sara

Quelle: Journal of Consumer Research. Oct2025, Vol. 52 Issue 3, p597-618. 22p.

Schlagwörter: *BRAND name products, *CONSUMER attitudes, *CORPORATE culture, GROUNDED theory, IDEOLOGY, SYMBOLISM, LIBERALS, CONSERVATIVES

Beyond Affect Transfer: Attribute Associations in Video-Game Brand Placements and Their Impact on Brand Attitudes.

Autoren: Ingendahl, Moritz Brückner, Leon Vogel, Tobias

Quelle: Journal of Advertising. Aug/Sep2025, Vol. 54 Issue 4, p586-596. 11p.

Schlagwörter: *CONSUMER attitudes, *BRAND name products, *PRODUCT positioning, *ADVERTISING effectiveness, *CONSUMER behavior, VIDEO games

NEW TWISTS IN THE ELECTRIC-VEHICLE TRANSITION A CONSUMER PERSPECTIVE.

Autoren: Hertzke, Patrick Schaufuss, Patrick Kampshoff, Philipp et al.

Quelle: McKinsey Quarterly. 2025, Issue 3, p100-113. 14p. 2 Color Photographs, 2 Graphs.

Schlagwörter: *CONSUMER attitudes, *ELECTRIC vehicle industry, *INFRASTRUCTURE (Economics), ELECTRIC vehicles, PLUG-in hybrid electric vehicles, REGIONAL differences

Geografische Kategorien: CHINA

Understanding origin effects for typical regional products: an empirical investigation based on proximity.

Autoren: Lenglet, François Mencarelli, Rémi

Quelle: Journal of Marketing Management. May2025, Vol. 41 Issue 5/6, p430-458. 29p.

Schlagwörter: *CONSUMER attitudes, *WILLINGNESS to pay, *CONSUMPTION (Economics), *CONSUMERS, PROSCIUTTO

Advertising in Freemium Services: Lack of Control and Intrusion as the Price Consumers Pay.

Autoren: Riedel, Aimee Mulcahy, Rory Beatson, Amanda et al.

Quelle: Journal of Advertising. Jun/Jul2025, Vol. 54 Issue 3, p322-341. 20p.

Schlagwörter: *CONSUMER attitudes, *AWARENESS advertising, *CONSUMER preferences, DIGITAL music, PSYCHOLOGICAL reactance

When Social Media Gets Political: How Message–Platform Match Affects Consumer Responses to Brand Activism Advertising.

Autoren: Zhou, Xuan Lou, Chen Huang, Xun

Quelle: Journal of Advertising. Jun/Jul2025, Vol. 54 Issue 3, p342-358. 17p.

Schlagwörter: *CONSUMER behavior, *CONSUMER attitudes, *AWARENESS advertising, *ADVERTISING campaigns, *POLITICAL advertising, SOCIAL media

Puzzle Pictures: A Study on Reversible Figures in Advertising.

Autoren: Mohanty, Praggyan¹ (AUTHOR) pmohanty@govst.edu

Quelle: Journal of Advertising. Apr/May2025, Vol. 54 Issue 2, p282-300. 19p.

Schlagwörter: *CONSUMER attitudes, *MARKETING, *COMMUNICATION in marketing, EVIDENCE gaps, PICTURE puzzles

'Woman-Owned Business' Labels Enhance Perceived Competence.

Autoren: Davis, Nicole Kim, Tami

Quelle: Journal of Consumer Research. Jun2025, Vol. 52 Issue 1, p115-134. 20p.

Schlagwörter: *WOMEN-owned business enterprises, *CONSUMER attitudes, *PROFESSIONAL competence, *CUSTOMER services, *QUALITY of service, *DISCRIMINATION (Sociology), STEREOTYPES

Should Global Brands Engage in Brand Activism?

Autoren: Shukla, Paurav Rosendo-Rios, Veronica Khalifa, Dina

Quelle: Journal of International Marketing. Mar2025, Vol. 33 Issue 1, p1-16. 16p.

Schlagwörter: *CONSUMER attitudes, *BRAND name products, *CONSUMER preferences, *CONSUMER psychology, *CONSUMER culture theory, PERCEPTION (Philosophy)

The role of market research in pack redesign performance.

Autoren: Caruso, William Romaniuk, Jenni Page, Bill et al.

Quelle: International Journal of Market Research. Jan2025, Vol. 67 Issue 1, p17-32. 16p.

Schlagwörter: *CONSUMER attitudes, *BRANDING (Marketing), *MARKETING research, *FOCUS groups, *BRAND identification

Blockchain adoption for product freshness traceability under platform competition.

Autoren: Hou, Pengwen Feng, Tongling Li, Yating et al.

Quelle: International Journal of Production Research. Feb2025, Vol. 63 Issue 4, p1436-1449. 14p.

Schlagwörter: *CONSUMER attitudes, *BLOCKCHAINS, *CONSUMERS' surplus, *SOCIAL services, *CONSUMERS

Investigating Brand Hate Towards Smartphone Brands: Tunisian Consumer Perspectives.

Autoren: Farhat, Zeineb Zouari, Abir Khemakhem, Romdhane

Quelle: Corporate Reputation Review. Nov2025, Vol. 28 Issue 4, p268-288. 21p.

Schlagwörter: *SMARTPHONE industry, *CONSUMER attitudes, *CONSUMER behavior, *CONSUMERS, *CONSUMER psychology, *QUESTIONNAIRES, WORD-of-mouth communication, LIFE change events

Consumer Attitudes to Combined Sustainability and Nutrition Labelling of Foods: An Exploratory Study.

Autoren: Collins, Orla Higgins, Kieran Karbo, Ransford T. et al.

Quelle: International Journal of Consumer Studies. Nov2025, Vol. 49 Issue 6, p1-19. 19p.

Schlagwörter: *CONSUMER attitudes, *FOOD labeling, *ECOLOGICAL impact, *FOCUS groups, THEMATIC analysis, ECO-labeling, FOOD preferences

Geografische Kategorien: UNITED Kingdom

Social Exclusion and Logic of Consumption: The Sensitive‐Receptive Orientations of Rural‐To‐Urban Migrants.

Autoren: Ajitha, Soundararaj Nancyprabha, Pushparaj

Quelle: International Journal of Consumer Studies. Nov2025, Vol. 49 Issue 6, p1-19. 19p.

Schlagwörter: *CONSUMER attitudes, RURAL-urban migration, MENTAL orientation, ASSIMILATION (Sociology), PSYCHOLOGICAL adaptation, DIETARY patterns, SOCIAL marginality, ACCEPTANCE (Psychology)

Not All Open Minds Think Alike: How Rational and Intuitive Open‐Mindedness Shape Responses to Religious Advertising.

Autoren: Bao, Yeqing Alhouti, Sarah Allen, W. David et al.

Quelle: Psychology & Marketing. Nov2025, p1. 20p. 3 Illustrations.

Schlagwörter: *CONSUMER behavior, *CONSUMER attitudes, *MARKETING strategy, COGNITIVE psychology, CRITICAL thinking, COGNITIVE flexibility

Boosting Micro-Credential Enrollment: Investigating Learners as Consumers.

Autoren: Cho, Mina Phau, Ian Lim, Wesley et al.

Quelle: Journal of International Consumer Marketing. Oct2025, p1-17. 17p. 3 Illustrations.

Schlagwörter: *CONSUMER attitudes, *CERTIFICATION, SIGNALS & signaling, PARTICIPATION, HUMAN behavior models, SELF-efficacy, ADULT learning, SOCIAL interaction