Výsledky vyhľadávania - "CONSUMER activism"

"I cannot let this happen to other people": on menopause advocacy, marketing and consumption with Kate Muir.

Autori: Takhar, Jennifer Muir, Kate Schneider-Kamp, Anna

Zdroj: Journal of Marketing Management. Mar2025, Vol. 41 Issue 3/4, p378-387. 10p.

Predmety: *CONSUMER activism, *ECONOMIC impact, *CONSUMPTION (Economics), WOMEN'S health, REPRODUCTIVE health

Crunchy moms as ideological pioneers: the negotiation of natural motherhood and consumerist ideology through crunchy mom discourse on TikTok.

Autori: Foos, Adrienne E. Northington, William Magnus

Zdroj: Qualitative Market Research: An International Journal. 2025, Vol. 28 Issue 5, p965-986. 22p.

Predmety: *CONSUMERISM, *CONSUMER activism, *CUSTOMER experience, *CONSUMER culture theory, IDEOLOGICAL conflict, PARENTING

Reviews & Products: TIKTOK (Web resource)

The far right, banal nationalism and the reproduction of Islamophobia through the consumer activist campaign of Boycott Halal.

Autori: Jafari, Aliakbar Saleh, Alam

Zdroj: Sociological Review. Nov2025, Vol. 73 Issue 6, p1263-1283. 21p.

Predmety: *ISLAMOPHOBIA, *CONSUMER activism, *RIGHT & left (Political science), *CRITICAL discourse analysis, *CULTURAL identity, *SECTARIANISM, *NATIONALISM

Geografický termín: UNITED Kingdom

Everyday activism: an AI-assisted netnography of a digital consumer movement.

Autori: Kozinets, Robert V. Seraj-Aksit, Mina

Zdroj: Journal of Marketing Management. Mar2024, Vol. 40 Issue 3/4, p347-370. 24p.

Predmety: *CONSUMER activism, *ARTIFICIAL intelligence, *PARTICIPATORY culture, SHORT squeeze, GROUP identity

Korporácia: GAMESTOP Corp. GME

A method for measuring consumer confusion due to lookalike labels.

Autori: Schoemann, Martin van de Mosselaar, Piet Perkovic, Sonja a ďalší

Zdroj: International Journal of Research in Marketing. Jun2025, Vol. 42 Issue 2, p298-315. 18p.

Predmety: *CONSUMER activism, *CONSUMERS, *WILLINGNESS to pay, *GREENWASHING, *PRODUCT attributes, PRESSURE groups

How to Increase Consumers' Pro‐Environmental Behaviors? The Role of Involving Consumers in Creative Activities.

Autori: Liu, Wumei Yang, Qiaoying

Zdroj: Psychology & Marketing. Jun2025, Vol. 42 Issue 6, p1541-1562. 22p.

Predmety: *CONSUMER behavior, *CONSUMER activism, *CONSUMER ethics, *BUSINESS & the environment, *GREEN marketing, ENVIRONMENTALISM

The Impact of Animated Mascot Displays on Consumer Evaluations in E-Commerce.

Autori: Oh, Jihyeon Kim, Daehwan

Zdroj: Administrative Sciences (2076-3387). Jun2025, Vol. 15 Issue 6, p203. 19p.

Predmety: *CONSUMER activism, *MARKETING, *WEBSITES, SATISFACTION, MASCOTS

The role of customer's engagement in service recovery.

Alternate Title: 消费者参与在服务补救中的作用.

Autori: Abdo, Maha Saied Elsharnouby, Mohamed H. Mahran, Amira Fouad Ahmed

Zdroj: Service Industries Journal. Jun/Jul2025, Vol. 45 Issue 9/10, p779-818. 40p.

Predmety: *QUALITY of service, *CONSUMER activism, *CUSTOMER satisfaction, *CONSUMERS, *CUSTOMER relations, RESEARCH questions

Anti‐Consumerism Action Practices and Media Representation of Chinese Netizens: A Netnographic Study of the Douban "No Buy" Group.

Autori: Zhou, Chunfa Pan, Jingyi

Zdroj: Sociology Lens. Sep2025, Vol. 38 Issue 3, p200-211. 12p.

Predmety: *CONSUMERISM, *CONSUMER activism, *SUSTAINABLE consumption, *DIGITAL technology, *SOCIAL media, *IDENTITY (Psychology), *CHINESE people

Vive la révolution animal! Using storytelling to explore prefigurative practices in consumer activism.

Autori: Barboza, Renata Andreoni Veludo-de-Oliveira, Tânia M.

Zdroj: Journal of Marketing Management. Aug2023, Vol. 39 Issue 9/10, p879-900. 22p. 1 Color Photograph, 1 Diagram.

Predmety: *CONSUMER activism, ANIMAL rights, SOCIAL movements, ANIMAL products, STORYTELLING

New insights on consumer activism: advancing a prefigurative framing of alternative consumption.

Autori: Casey, Katherine Tadajewski, Mark

Zdroj: Journal of Marketing Management. Aug2023, Vol. 39 Issue 9/10, p852-856. 5p.

Predmety: *CONSUMER activism, *ANTI-globalization movement, POLITICAL participation, GRASSROOTS movements, POLITICAL psychology, COMMUNITY gardens

Neo-materialist movement organisations and the matter of scale: scaling through institutions as prefigurative politics?

Autori: Laamanen, Mikko Forno, Francesca Wahlen, Stefan

Zdroj: Journal of Marketing Management. Aug2023, Vol. 39 Issue 9/10, p857-878. 22p. 1 Chart.

Predmety: *CONSUMER activism, *SOCIAL change, COLLECTIVE action, PRACTICAL politics

The Value-Translation Model of Consumer Activism: How Consumer Watchdog Organizations Change Markets.

Autori: Nøjgaard, Mikkel (AUTHOR) mikk@sam.sdu.dk

Zdroj: Journal of Consumer Research. Apr2023, Vol. 49 Issue 6, p967-986. 20p. 2 Color Photographs, 3 Charts.

Predmety: *CONSUMER activism, *CONSUMER activists, *CONSUMERS, *MARKET value, ACTIVISM, PUBLIC interest groups, GRASSROOTS movements

Geografický termín: DENMARK

From Stimulus to Response: Understanding the Causes and Outcomes of Consumer Activism.

Autori: Narayanan, Sajith Singh, Guru Ashish

Zdroj: Journal of Consumer Behaviour. Mar2025, Vol. 24 Issue 2, p820-845. 26p.

Predmety: *CONSUMER activism, *CONSUMER ethics, *BOYCOTTS, *SOCIAL change, *BRANDING (Marketing)

Fearing separation from capitalist paternity: A psychosocial analysis of revanchist anti-gender consumer activism against Disney.

Autori: de Krijger, Floris Ulver, Sofia Zanoni, Patrizia

Zdroj: Consumption, Markets & Culture. Feb2025, Vol. 28 Issue 1, p71-95. 25p.

Predmety: *CONSUMER activism, FAMILY values, DISNEY films, ANTI-feminism, SOCIOCULTURAL factors, RIGHT-wing extremism, HETEROSEXISM

Korporácia: WALT Disney Co.

Osoby: FREUD, Sigmund, 1856-1939

The effects of celebrity endorser on consumer advocacy behavior through the customization and entertainment intention – A multivariate analysis.

Autori: Kalam, Abul Goi, Chai Lee Tiong, Ying Ying

Zdroj: Young Consumers. 2025, Vol. 26 Issue 1, p1-35. 35p.

Predmety: *CONSUMER behavior, *CONSUMER activism, *CONVENIENCE sampling (Statistics), *CONSUMER psychology, STRUCTURAL equation modeling

RANDOM WALKS OF SWARMING ON MONOTONIC RESOURCE DISTRIBUTION IN A LANDSCAPE.

Autori: ZHENFENG SHI DAQING JIANG HAO WANG

Zdroj: SIAM Journal on Applied Mathematics. 2025, Vol. 85 Issue 3, p1287-1313. 27p.

Predmety: *CONSUMER activism, *RANDOM walks, *CONSUMER behavior, *CONSUMERS, *HETEROGENEITY

What Is Brand Activism? Explicating Consumers' Perceptions of Its Characteristics, Authenticity, and Effectiveness.

Autori: Lou, Chen Goh, Eunice Yee Si Chang, Dianna a ďalší

Zdroj: Journal of Interactive Advertising. 2024, Vol. 24 Issue 4, p289-302. 14p.

Predmety: *CONSUMER behavior, *CONSUMER activism, *BRANDING (Marketing), PERCEPTION (Philosophy), PUBLIC interest

To Be Woke or Not to Be Woke? An Exploration of the Moral Foundations of Conservative Rejection of Brand Activism.

Autori: Anderson, Josh T. L. Sussman, Kristen L. Song, Y. Greg

Zdroj: Journal of Interactive Advertising. 2024, Vol. 24 Issue 4, p368-381. 14p.

Predmety: *CONSUMER activism, *BRAND choice, *BRAND equity, MORAL foundations theory, CONTENT analysis

ONSUMER ACTIVISM ON SOCIAL MEDIA DURING GEOPOLITICAL CONFLICT.

Autori: MISIEWICZ, Chrystyna STEPANIUK, Krzysztof

Zdroj: Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie. 2024, Issue 208, p331-349. 19p.

Predmety: *CONSUMER activism, *PUBLIC opinion, *CONSUMER behavior, *SENTIMENT analysis, *USER-generated content, *BOYCOTTS