Search Results - "CONSUMER RESPONSE"
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Source: International Journal of Research in Marketing. 42:866-885
Subject Terms: Marketing, INFLUENCE STRATEGIES, MARKET POWER, IMPACT, DEMAND, ASSORTMENT, Social Sciences, Manufacturer-retailer relationships, PERFORMANCE, Conflict characteristics, CONSUMER RESPONSE, Impact of advertising and price, 3506 Marketing, Business & Economics, RETAILER, Business, Conflict delistings, MANUFACTURERS, BEHAVIOR, 1505 Marketing
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Source: Italian Journal of Marketing. 2025:21-50
Subject Terms: BRAND ACTIVISM, CONSUMER RESPONSE, GENERATION Z, CONSUMER-BRAND RELATIONSHIP, CONSUMER BOYCOTT, ENGAGEMENT
File Description: application/pdf
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Authors: et al.
Source: Sustainable Production and Consumption. 27:61-71
Subject Terms: Circular Economy, Circularity Metrics, Conjoint Analysis, Ecolabels, Product Labelling, Willingness to Pay, Cellular telephones, Robots, Sales, Vacuum cleaners, Consumer Response, Online surveys, Product attributes, Recirculations, Robot vacuum cleaners, Economics
File Description: print
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Source: Marketing Letters. 36:313-325
Subject Terms: Marketing, Consumer response, Love, Industrial and Organizational Psychology, Commitment, Relationship maintenance, Reactance, Attention to alternatives, Judgments, Attention, Business, Selective attention, Moderating role, Brand relationships, Model
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Source: urn:tid:203941845
Subject Terms: Advertising messages, Anúncios no Instagram, Autenticidade pessoal, Consumer response, Gen Z, Geração Z, Instagram advertisements, Mensagens publicitárias, Personal authenticity, Pertencimento social, Resposta do consumidor, Social belonging
File Description: application/pdf
Availability: http://hdl.handle.net/10400.14/55072
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Source: International Journal of Emerging Research in Engineering, Science, and Management, Vol 4, Iss 1, Pp 22-30 (2025)
Subject Terms: brand association, brand equity, brand loyalty, café, consumer response, perceived quality, saudi arabia, Transportation engineering, TA1001-1280, Systems engineering, TA168, Environmental engineering, TA170-171, Engineering economy, TA177.4-185, Plasma engineering. Applied plasma dynamics, TA2001-2040, Engineering machinery, tools, and implements, TA213-215, Mechanics of engineering. Applied mechanics, TA349-359, Materials of engineering and construction. Mechanics of materials, TA401-492, Structural engineering (General), TA630-695, Engineering geology. Rock mechanics. Soil mechanics. Underground construction, TA703-712, Architectural engineering. Structural engineering of buildings, TH845-895, Computer engineering. Computer hardware, TK7885-7895, Nuclear engineering. Atomic power, TK9001-9401, Chemical engineering, TP155-156, Low temperature engineering. Cryogenic engineering. Refrigeration, TP480-498, Naval architecture. Shipbuilding. Marine engineering, VM1-989, Business, HF5001-6182
File Description: electronic resource
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Vartotojų empatinis atsakas ir emocinis įsitraukimas į Lietuvos Raudonojo Kryžiaus socialinę reklamą
Authors: Kryževičiūtė, Karolina
Source: Komunikacija ir informacija. Studentų mokslinių darbų almanachas., Vilnius : Vilniaus universiteto leidykla, 2025, p. 59-72.
Subject Terms: social advertising, emotional valence of advertising messages, emotional consumer response, empathetic response, emotional consumer engagement
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9
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Source: INTERNATIONAL JOURNAL OF ADVERTISING
Subject Terms: flow state, IMPACT, FLOW, WEB SITES, BACKGROUND, CONSUMER RESPONSE, PRODUCT, MENTAL SIMULATION, MUSIC, TRANSPORTATION, Business and Economics, ASMR, OPTIMAL EXPERIENCE, relaxation, purchase intentions, advertising, ENVIRONMENTS
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Source: Journal of Theoretical and Applied Electronic Commerce Research, Vol 20, Iss 3, p 244 (2025)
Subject Terms: mobile advertising, consumer response, cue types, interactive marketing, field experiment, Business, HF5001-6182
File Description: electronic resource
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Authors: et al.
Source: Digital, Vol 5, Iss 3, p 28 (2025)
Subject Terms: neuromarketing, screen-based advertising, persuasion knowledge, advertising literacy, middle school students, consumer response, Electronic computers. Computer science, QA75.5-76.95
File Description: electronic resource
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Authors: Kryževičiūtė, Karolina
Source: Komunikacija ir informacija. Studentų mokslinių darbų almanachas., Vilnius : Vilniaus universiteto leidykla, 2025, p. 59-72.
Subject Terms: social advertising, emotional valence of advertising messages, emotional consumer response, empathetic response, emotional consumer engagement
File Description: application/pdf
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Authors: Kryževičiūtė, Karolina
Source: Vilnius University Open Series; 2025: Komunikacija ir informacija. Studentų mokslinių darbų almanachas; 59-72 ; 2669-0535
Subject Terms: social advertising, emotional valence of advertising messages, emotional consumer response, empathetic response, emotional consumer engagement, socialinė reklama, reklamos kreipinių emocinis valentingumas, emocinė vartotojų reakcija, empatinis atsakas, emocinis vartotojų įsitraukimas
File Description: application/pdf
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14
Authors: et al.
Subject Terms: Marketing, Backlash, collective action, consumer response, digital brand activism, performative activism
Relation: 10779/rmit.28688171.v1; https://figshare.com/articles/journal_contribution/Brand_Activism_and_Collective_Action_Mapping_Challenges_and_Strategies/28688171
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15
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Source: Sustainability ; Volume 17 ; Issue 5 ; Pages: 2230
Subject Terms: compulsive hoarding behavior, altruistic disposal, purchase hiding, consumer response, social reward, personal reward, self-monitoring
Subject Geographic: agris
File Description: application/pdf
Relation: https://dx.doi.org/10.3390/su17052230
Availability: https://doi.org/10.3390/su17052230
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Source: Journal of Infrastructure, Policy and Development; Vol 9, No 1 (2025); 5210 ; 2572-7931 ; 2572-7923
Subject Terms: Economics and Management, fuel economy, consumer response, purchase price, participant statistics, Ghanaian economy, Energy Economy
File Description: application/pdf
Relation: https://systems.enpress-publisher.com/index.php/jipd/article/view/5210/5272; https://systems.enpress-publisher.com/index.php/jipd/article/view/5210/5274; https://systems.enpress-publisher.com/index.php/jipd/article/view/5210/5275
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Authors:
Source: Dipòsit Digital de Documents de la UAB
Universitat Autònoma de Barcelona
Businesses, Vol 2, Iss 4, Pp 410-422 (2022)
Businesses; Volume 2; Issue 4; Pages: 410-422Subject Terms: social networks, consumer response, HF5001-6182, perception, social media advertising, healthy food, media advertising, point of purchase, Social networks, HB1-3840, 03 medical and health sciences, 0302 clinical medicine, Media advertising, 0502 economics and business, Point of purchase, Economic theory. Demography, Perceptions, Business, Healthy food, Social media advertising, 2. Zero hunger, Consumer response, 05 social sciences, 16. Peace & justice, HG1-9999, Finance
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Authors: et al.
Contributors: et al.
Source: Fawaz, R, Bourliataux-Lajoinie, S, Rößner, A & Okazaki, S 2023, ' What do we know about consumers’ ontological security in disaster scenarios? ', International Journal Of Consumer Studies, vol. 47, no. 4, pp. 1483-1499 . https://doi.org/DOI: 10.1111/ijcs.12926
Fawaz, R, Bourliataux-Lajoinie, S, Rößner, A & Okazaki, S 2023, ' What do we know about consumers’ ontological security in disaster scenarios? ', International Journal Of Consumer Studies, vol. 47, no. 4, pp. 1483-1499 . https://doi.org/10.1111/ijcs.12926Subject Terms: materialistic/experiential purchases, consumer response, ontological security, fear, [SHS.GESTION] Humanities and Social Sciences/Business administration, anxiety, disasters
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Source: Journal of Retailing. 99:26-45
Subject Terms: 2. Zero hunger, OUT-OF-STOCK, Marketing, PERCEPTIONS, Out-of-stock, IMPACT, 05 social sciences, Social Sciences, BRAND, Product attribute, Online retailing, CONSUMER RESPONSE, CHOICE, MODEL, Online grocery, 3506 Marketing, Business & Economics, FAMILIARITY, SIMILARITY, 0502 economics and business, Business, Substitution, ALTERNATIVES, 1505 Marketing
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Authors: et al.
Source: Journal of Marketing. Jul2007, Vol. 71 Issue 3, p39-51. 13p. 1 Chart, 2 Graphs.
Subject Terms: *CUSTOMER satisfaction, *EFFICIENT consumer response, *CUSTOMER retention, *FINANCIAL performance, *CORPORATE growth, RESEARCH methodology, LONGITUDINAL method
People: REICHHELD, Frederick
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