Suchergebnisse - "CHAKRAVARTY, ANINDITA"

Racial Inequity in Donation-Based Crowdfunding Platforms: The Role of Facial Emotional Expressiveness.

Autoren: Yazdani, Elham Chakravarty, Anindita Inman, Jeffrey

Quelle: Journal of Marketing; Jul2025, Vol. 89 Issue 4, p140-160, 21p

Schlagwörter: CROWD funding, RACIAL inequality, STEREOTYPES, FACIAL expression, EXPRESSIVE behavior, DONOR intent, CHARITABLE giving, DISCRIMINATION (Sociology)

Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On.

Autoren: Whitley, Sarah C. Chakravarty, Anindita Wang, Pengyuan

Quelle: Journal of Marketing; Jan2025, Vol. 89 Issue 1, p77-93, 17p

Schlagwörter: CONSUMERS, ELECTRONIC information resource searching, KEYWORD searching, EMOTIONS, ADVERTISING, PERSUASION (Psychology)

Can Marketing Enable Firms to Counter Import Competition? Evidence from the China Shock.

Autoren: Ramani, Nandini

Quelle: Journal of Marketing; Sep2025, Vol. 89 Issue 5, p47-65, 19p

Schlagwörter: IMPORTS, ECONOMIC competition, TRADING companies, MARKETING, BUSINESS revenue, BUSINESS expansion, ASSETS (Accounting), ASSET management, ECONOMIC shock

Effect of Alliance Network Asymmetry on Firm Performance and Risk.

Autoren: Chakravarty, Anindita Zhou, Chen Sharma, Ashish

Quelle: Journal of Marketing; Nov2020, Vol. 84 Issue 6, p74-94, 21p, 3 Diagrams, 4 Charts, 2 Graphs

Schlagwörter: STRATEGIC alliances (Business), ORGANIZATIONAL performance, NEW product development, BUSINESS planning

To Acquire or to Ally? The Impact of Strategic Emphasis on Governance Mode Choice.

Autoren: Mallapragada, Girish Bommaraju, Raghu Kumar, Alok et al.

Quelle: Journal of Marketing Research (JMR); Aug2025, Vol. 62 Issue 4, p645-663, 19p

Schlagwörter: STRATEGIC alliances (Business), MERGERS & acquisitions, BUSINESS expansion, CORPORATE governance, BUSINESS partnerships, STRATEGIC planning, VALUE creation

Plasma-induced energy band evolution for two-dimensional heterogeneous anti-ambipolar transistors.

Autoren: Shahi, Simran Ahmed, Asma Yang, Ruizhe et al.

Quelle: Journal of Vacuum Science & Technology: Part B-Nanotechnology & Microelectronics; Sep2023, Vol. 41 Issue 5, p1-10, 10p

Schlagwörter: ENERGY bands, SEMICONDUCTOR technology, ELECTRIC fields, NANOELECTRONICS, ENGINEERING

Analyst Earning Forecasts and Advertising and R&D Budgets: Role of Agency Theoretic Monitoring and Bonding Costs.

Autoren: CHAKRAVARTY, ANINDITA GREWAL, RAJDEEP

Quelle: Journal of Marketing Research (JMR); Aug2016, Vol. 53 Issue 4, p580-596, 17p, 5 Charts

Schlagwörter: EARNINGS forecasting, SECURITIES analysts, ADVERTISING costs, RESEARCH & development finance, CORPORATE finance

(Mis)alignment between facial and textual emotions and its effects on donors engagement behavior in online crowdsourcing platforms.

Autoren: Yazdani, Elham Chakravarty, Anindita Inman, Jeff

Quelle: Journal of the Academy of Marketing Science; Jul2025, Vol. 53 Issue 4, p968-988, 21p

Schlagwörter: FACIAL expression & emotions (Psychology), FUNDRAISING, FACIAL expression, CROWDSOURCING, COGNITIVE psychology, COGNITIVE dissonance, CORRESPONDENCE analysis (Statistics)

Firma/Körperschaft: GOFUNDME Inc.

So, Sue Me...If You Can! How Legal Changes Diminishing Managers' Risk of Being Held Liable by Shareholders Affect Firms' Likelihood to Recall Products.

Autoren: Hoffmann, Arvid O.I. Cheong, Chee S. Phan, Hoàng-Long et al.

Quelle: Journal of Marketing; Sep2024, Vol. 88 Issue 5, p89-110, 22p

Schlagwörter: PRODUCT recall, STOCKHOLDERS, EXECUTIVES' attitudes, INDUSTRIAL management, MANAGEMENT, LEGAL liability, CORPORATION law, SELF-interest

Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies.

Autoren: Elhelaly, Nehal Ray, Sourav

Quelle: Journal of Marketing; Sep2024, Vol. 88 Issue 5, p153-179, 27p

Schlagwörter: BUSINESS enterprises, SUPPLIERS, INNOVATIONS in business, SUPPLIER relationship management, JOINT ventures, MARKET positioning, CONTRACTS

Influencing Acquisition Performance in High-Technology Industries: The Role of Innovation and Relational Overlap.

Autoren: SABOO, ALOK R. SHARMA, AMALESH CHAKRAVARTY, ANINDITA et al.

Quelle: Journal of Marketing Research (JMR); Apr2017, Vol. 54 Issue 2, p219-238, 20p, 1 Diagram, 3 Charts, 1 Graph

Schlagwörter: HIGH technology industries mergers, INNOVATIONS in business, ORGANIZATIONAL performance, QUALITY, CHIEF executive officers, TARGET companies

Can Words Speak Louder Than Actions? Using Top Management Teams' Language to Predict Myopic Marketing Spending.

Autoren: Martin, Andre Kushwaha, Tarun

Quelle: Journal of Marketing; Nov2024, Vol. 88 Issue 6, p140-161, 22p

Schlagwörter: MARKETING strategy, LANGUAGE & languages, CORPORATE profits, INVESTMENTS, ABNORMAL returns

Research Note “Replicating Published Literature Review using ChatGPT-Plus: Observations”.

Autoren: Chakravarty, Anindita

Quelle: Customer Needs & Solutions; 2024, Vol. 11 Issue 1, p1-6, 6p

When Do Marketing Ideation Crowdsourcing Contests Create Shareholder Value? The Effect of Contest Design and Marketing Resource Factors.

Autoren: Cao, Zixia Feng, Hui Wiles, Michael A.

Quelle: Journal of Marketing; Mar2024, Vol. 88 Issue 2, p99-120, 22p

Schlagwörter: CROWDSOURCING, CONTESTS, CUSTOMER cocreation, STOCKHOLDER wealth, MARKETING management

Guardians of Trust: How Review Platforms Can Fight Fakery and Build Consumer Trust.

Autoren: Beck, Ben B. Wuyts, Stefan Jap, Sandy

Quelle: Journal of Marketing Research (JMR); Aug2024, Vol. 61 Issue 4, p682-699, 18p

Schlagwörter: CONSUMERS' reviews, PRODUCT reviews, USER-generated content, CONSUMER preferences, NETWORK governance, TRUST, FRAUD

Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis.

Autoren: Zhang, Peng Vincent Kim, Seoyoung Chakravarty, Anindita

Quelle: Journal of the Academy of Marketing Science; Mar2023, Vol. 51 Issue 2, p310-333, 24p

Schlagwörter: MARKETING effectiveness, PRICE discrimination, MARKETING, MARKETING channels, BUSINESS enterprises, CUSTOMER experience

Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts'?

Autoren: Varma, Rajita Bommaraju, Raghu Singh, Siddharth S.

Quelle: Journal of Marketing Research (JMR); Dec2023, Vol. 60 Issue 6, p1154-1176, 23p

Schlagwörter: CHIEF marketing officers, WOMEN executives, DECISION making in business, MARKETING management, GENDER differences (Psychology), RISK-taking behavior

Impact of Buying Groups on Buyer–Supplier Relationships: Group–Dyad Interactions in Business-to-Business Markets.

Autoren: Kumar, Alok Shi, Huanhuan Skiba, Jenifer et al.

Quelle: Journal of Marketing Research (JMR); Dec2023, Vol. 60 Issue 6, p1197-1220, 24p

Schlagwörter: PURCHASING groups, INDUSTRIAL procurement, BUSINESS-to-business transactions, ORGANIZATIONAL performance, CORPORATE governance

Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling.

Autoren: Cao, Zixia Song, Reo Sorescu, Alina et al.

Quelle: Journal of Marketing; Jul2023, Vol. 87 Issue 4, p550-574, 25p, 1 Diagram, 6 Charts

Schlagwörter: GOING public (Securities), MARKET value, INNOVATIONS in business, CONSUMER package goods, PHARMACEUTICAL industry, PATENTS

Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry.

Autoren: Kim, Eunsoo Ding, MengQi Wang, Xin et al.

Quelle: Journal of Marketing; May2023, Vol. 87 Issue 3, p428-450, 23p, 12 Charts, 2 Graphs

Schlagwörter: FILM reviewing, MOTION picture plots & themes, MOTION picture industry, FILM critics, MOTION picture audiences, CONSUMERS' reviews, WORD of mouth advertising, ECONOMIC demand, FILM box office revenue