Výsledky vyhľadávania - "Biraghi, Silvia"

The consumer-object relationship debate in contemporary technoculture: a systematic review for a theory of the object.

Autori: Beccanulli, Angela A. Biraghi, Silvia Gambetti, Rossella C.

Zdroj: Journal of Marketing Management; Sep2024, Vol. 40 Issue 11/12, p937-967, 31p

Predmety: CONSCIOUSNESS raising, BIBLIOMETRICS, CONSUMER research, MARKETING research, POSTHUMANISM, CONSUMER culture theory

Mythologized Counter-Futures and Self-Protective Consumption: A Netnography of Doomsday Preppers Open Access.

Autori: Jones, Hunter Arnould, Eric J

Zdroj: Journal of Consumer Research; Dec2025, Vol. 52 Issue 4, p759-778, 20p

Predmety: CONSUMERS, CONSUMPTION (Economics), SYSTEMIC risk (Finance), SURVIVALISM, EMERGENCY food supply, CONSUMER goods

Eudaimonic well-being: a socio-cultural perspective on narrative action.

Autori: Biraghi, Silvia Gambetti, Rossella C. Dalli, Daniele

Zdroj: Culture & Organization; Mar2025, Vol. 31 Issue 2, p162-189, 28p

Predmety: WELL-being, BRANDING (Marketing), SOCIAL action, SOCIAL media, CONSUMERS

Osoby: ARENDT, Hannah, 1906-1975

Consumer Work and Agency in the Analog Revival.

Autori: Beverland, Michael B Fernandez, Karen V Eckhardt, Giana M

Zdroj: Journal of Consumer Research; Dec2024, Vol. 51 Issue 4, p719-738, 20p

Predmety: CONSUMERS, PHONOGRAPH records, SYNTHESIZER (Musical instrument), PHOTOGRAPHY, PHOTOGRAPHIC film, AGENT (Philosophy), ABILITY

Brand activism in search for ethical communication leadership: Vivienne Westwood and the clashes between person and brand.

Autori: Gambetti, Rossella Biraghi, Silvia Beccanulli, Angela Antonia a ďalší

Zdroj: Sinergie: Italian Journal of Management; Sep-Dec2024, Vol. 42 Issue 3, p157-180, 24p

Predmety: SOCIAL media, CONSUMER activism, LEADERSHIP ethics, COMMUNICATION ethics, STRATEGIC communication

The CCO: appointed or organic leader? The rise of conversational leadership

Autori: Gambetti, Rossella Chiara Biraghi, Silvia

Zdroj: Corporate Communications: An International Journal. 20:415-430

Predmety: leadership, 2. Zero hunger, 0508 media and communications, Corporate Communications Officer, conversational leadership, 0502 economics and business, 05 social sciences, communication management, 16. Peace & justice, corporate communications

Prístupová URL adresa: https://www.emerald.com/insight/content/doi/10.1108/CCIJ-02-2014-0011/full/html
https://dialnet.unirioja.es/servlet/articulo?codigo=5453857
https://www.emeraldinsight.com/doi/abs/10.1108/CCIJ-02-2014-0011
https://publicatt.unicatt.it/handle/10807/68832
https://www.emerald.com/insight/content/doi/10.1108/CCIJ-02-2014-0011/full/pdf?title=the-cco-appointed-or-organic-leader-the-rise-of-conversational-leadership

Is brand value co-creation actionable? A facilitation perspective

Autori: Biraghi, Silvia Gambetti, Rossella Chiara Biraghi, Silvia (ORCID:0000-0003-1226-5949) a ďalší

Témy: Brand value, Value co-creation, Brand professionals’ reflexivity, Consumer-brand interactions, Settore SECS-P/08 - ECONOMIA E GESTIONE DELLE IMPRESE, info:eu-repo/semantics/article

URL: http://hdl.handle.net/10807/105614
info:eu-repo/semantics/altIdentifier/wos/WOS:000407607200010
issue:55/7
firstpage:1476
lastpage:1488
numberofpages:13
issueyear:2017
journal:MANAGEMENT DECISION

The Role of Consumer Speech Acts in Brand Activism: A Transformative Advertising Perspective.

Autori: Fletcher-Brown, Judith Middleton, Karen Thompson-Whiteside, Helen a ďalší

Zdroj: Journal of Advertising; Aug/Sep2024, Vol. 53 Issue 4, p491-510, 20p

Predmety: ADVERTISING campaigns, CONSUMERS, THEMATIC analysis, INSTITUTIONAL logic, DATA analysis

Internationally mobile students and their brands: Insights from diaries.

Autori: Biraghi, Silvia

Zdroj: International Journal of Market Research; 2017, Vol. 59 Issue 4, p449-469, 21p

Predmety: STUDENT mobility, BRANDING (Marketing), CONSUMER behavior, MARKETING research, YOUNG consumers, TRANSFER students, INTERNAL migration

How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective.

Autori: Mardon, Rebecca Cocker, Hayley Daunt, Kate

Zdroj: Journal of Consumer Research; Oct2023, Vol. 50 Issue 3, p617-644, 28p, 4 Color Photographs, 3 Charts

Predmety: INFLUENCER marketing, BUSINESSPEOPLE, BEAUTY supplies, ENTREPRENEURSHIP, CONSUMER attitudes

Reviews & Products: YOUTUBE (Web resource)

Eudaimonia: The sociocultural value of consumers' social labor.

Autori: Biraghi, Silvia Dalli, Daniele Gambetti, Rossella C.

Zdroj: Marketing Theory; Jun2021, Vol. 21 Issue 2, p201-225, 25p

Predmety: EUDAIMONISM, VALUE capture, SOCIAL values, SOCIAL media, SOCIOCULTURAL theory, SOCIAL context

Activist entrepreneurship for a sustainable future: an integrative framework.

Alternate Title: L'entrepreneuriat activiste pour un avenir durable: Un cadre intégratif. (German)

Autori: Monteverde, Giulia Runfola, Andrea Cova, Bernard

Zdroj: Journal of Small Business & Entrepreneurship; Mar2025, Vol. 37 Issue 2, p294-319, 26p

Predmety: SOCIAL entrepreneurship, SUSTAINABILITY, ACTIVISM, ENTREPRENEURSHIP, ACTIVISTS

"We truly love what we do": The Tribal Consumer Inside Passionate Service Employees.

Autori: Riehle, Ramona Wieser, Verena E. Hemetsberger, Andrea

Zdroj: Journal of Service Research; Nov2024, Vol. 27 Issue 4, p559-578, 20p

Predmety: WORK environment, EMPLOYEE services, LABOR market, QUALITY of service, LABOR time, RESIGNATION of employees

How to use digital diaries in data collection to engage networked consumers.

Autori: Biraghi, Silvia Gambetti, Rossella Chiara

Zdroj: Mercati e Competitività; 2018, Issue 4, p109-127, 19p

Meaningful Consumption.

Autori: Gupta, Aditya Eilert, Meike Gentry, James W.

Zdroj: Journal of Macromarketing; Sep2024, Vol. 44 Issue 3, p637-652, 16p

Predmety: MARKETING literature, CONSUMERS, QUALITY of life, EUDAIMONISM, MACROMARKETING

Advancing a Citizenship Approach to Corporate Branding: A Societal View.

Autori: Biraghi, Silvia Gambetti, Rossella C. Schultz, Don E.

Zdroj: International Studies of Management & Organization; Summer2017, Vol. 47 Issue 2, p206-215, 10p

Predmety: CORPORATE image -- Social aspects, BRANDING (Marketing) -- Social aspects, SOCIAL responsibility of business, GOVERNMENT-sponsored enterprises, SOCIAL stability

Brand wars: consumer–brand engagement beyond client–agency fights.

Autori: Gambetti, Rossella Biraghi, Silvia Schultz, Don E. a ďalší

Zdroj: Journal of Strategic Marketing; Apr2016, Vol. 24 Issue 2, p90-103, 14p

Predmety: BUSINESS names, COMMERCIAL products, CONSUMERS, PERSONS

Corporate branding: Where are we? A systematic communication-based inquiry.

Autori: Biraghi, Silvia Gambetti, Rossella Chiara

Zdroj: Journal of Marketing Communications; Aug2015, Vol. 21 Issue 4, p260-283, 24p, 1 Color Photograph, 6 Diagrams, 4 Charts, 1 Graph

Predmety: BRANDING (Marketing), BRAND name products, MARKETING strategy, INTEGRATED marketing, SEMANTICS methodology

An ecological definition of ambient communication: A discursive conceptualization.

Autori: Biraghi, Silvia Gambetti, Rossella C. Graffigna, Guendalina

Zdroj: Journal of Marketing Communications; Feb2015, Vol. 21 Issue 1, p5-19, 15p, 4 Charts

Predmety: INTEGRATED marketing, COMMUNICATION in marketing, MARKETING strategy, COMMUNICATION, BRANDING (Marketing), ADVERTISING agencies

Tribal entrepreneurs: caught in the crossfire of the tribal and market logics?

Autori: Cova, Bernard Guercini, Simone

Zdroj: Consumption, Markets & Culture; Feb2024, Vol. 27 Issue 1, p1-16, 16p

Predmety: BUSINESSPEOPLE, CONSUMERISM, LOGIC