Výsledky vyhľadávania - "Beccanulli, Angela A."

The consumer-object relationship debate in contemporary technoculture: a systematic review for a theory of the object.

Autori: Beccanulli, Angela A. Biraghi, Silvia Gambetti, Rossella C.

Zdroj: Journal of Marketing Management; Sep2024, Vol. 40 Issue 11/12, p937-967, 31p

Predmety: CONSCIOUSNESS raising, BIBLIOMETRICS, CONSUMER research, MARKETING research, POSTHUMANISM, CONSUMER culture theory

Brand activism in search for ethical communication leadership: Vivienne Westwood and the clashes between person and brand.

Autori: Gambetti, Rossella Biraghi, Silvia Beccanulli, Angela Antonia a ďalší

Zdroj: Sinergie: Italian Journal of Management; Sep-Dec2024, Vol. 42 Issue 3, p157-180, 24p

Predmety: SOCIAL media, CONSUMER activism, LEADERSHIP ethics, COMMUNICATION ethics, STRATEGIC communication